---
title: "Manhattan Toy: search popularity and Share of Search worldwide"
description: "Manhattan Toy is baby toy brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/manhattan-toy"
publisher: "Brandwave"
---

# Manhattan Toy: search popularity and Share of Search worldwide

Manhattan Toy is baby toy brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Manhattan Toy
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among baby toys**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby toys | 5 | 1.3% | 6.6K |

- [Baby toys](/demand/global-en/categories/baby-toys)

## How has branded search demand for Manhattan Toy changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Manhattan Toy worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Manhattan Toy’s estimated Share of Search among baby toys worldwide held steady, from 1% to 1.3%.

## How did search popularity change for baby toys worldwide in August 2026?

- In August 2026, Skip Hop gained estimated Share of Search among baby toys worldwide, from 9.9% to 11.8%.
- In August 2026, Fisher-Price lost estimated Share of Search among baby toys worldwide, from 49.3% to 48.2%.
- In August 2026, VTech lost estimated Share of Search among baby toys worldwide, from 33.1% to 32.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby toys | 6.6K | 1% | 5 |
| Nov 2025 | Baby toys | 9.9K | 1.2% | 5 |
| Dec 2025 | Baby toys | 8.1K | 0.96% | 5 |
| Jan 2026 | Baby toys | 6.6K | 1.1% | 5 |
| Feb 2026 | Baby toys | 5.4K | 1.2% | 5 |
| Mar 2026 | Baby toys | 6.6K | 1.3% | 5 |
| Apr 2026 | Baby toys | 5.4K | 1.1% | 5 |
| May 2026 | Baby toys | 5.4K | 1.1% | 5 |
| Jun 2026 | Baby toys | 5.4K | 1.3% | 5 |
| Jul 2026 | Baby toys | 6.6K | 1.3% | 5 |
| Aug 2026 | Baby toys | 6.6K | 1.3% | 5 |
| Sep 2026 | Baby toys | — | — | — |

## How is Manhattan Toy measured?

Brandwave collects information about searches that people make online using Manhattan Toy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “manhattan toy”

## Which baby toys compete with Manhattan Toy?

- [Fisher-Price](/demand/global-en/brands/fisher-price): Head-to-head: /demand/global-en/compare/fisher-price-vs-manhattan-toy
- [VTech](/demand/global-en/brands/vtech): Head-to-head: /demand/global-en/compare/manhattan-toy-vs-vtech
- [Skip Hop](/demand/global-en/brands/skip-hop): Head-to-head: /demand/global-en/compare/manhattan-toy-vs-skip-hop
- [Bright Starts](/demand/global-en/brands/bright-starts): Head-to-head: /demand/global-en/compare/bright-starts-vs-manhattan-toy
- [Lamaze](/demand/global-en/brands/lamaze): Head-to-head: /demand/global-en/compare/lamaze-vs-manhattan-toy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Manhattan Toy: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/manhattan-toy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/manhattan-toy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.