--- title: "Mango: search popularity worldwide" description: "Mango is a clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mango-fashion" publisher: "Brandwave" --- # Mango: search popularity worldwide Mango is a clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mango - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dresses**: 0.29% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dresses | 5 | 0.29% | 171K | - [Dresses](/demand/global-en/categories/dresses) ## Top dresses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mango did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Zara | 1 of 3 | 0 of 2 | 1 of 5 | | H&M | 0 of 3 | 0 of 2 | 0 of 5 | | ASOS | 0 of 3 | 0 of 2 | 0 of 5 | | Lulus | 1 of 3 | 1 of 2 | 2 of 5 | | Mango | 0 of 3 | 0 of 2 | 0 of 5 | | Reformation | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dresses - Asked ChatGPT "Which dress should I buy?": named none of the brands we track - Asked ChatGPT "What are the best dress brands?": 1. Reformation, 2. Lulus, 3. Zara - Asked ChatGPT "What's the best dress for a special occasion?": named none of the brands we track - Searched Google, AI Overview "dresses": 1. Lulus - Searched Google, AI Overview "women's dresses": named none of the brands we track Not named in any answer: H&M, ASOS and Mango. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Mango changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mango worldwide rose from 160K to 171K. - Across the 12 months ending September 2026, Mango fell from 4th to 5th among dresses worldwide. ## How did search popularity change for dresses worldwide in September 2026? - Zara’s share of searches among dresses worldwide has gained ground for 3 months in a row, from 58.9% to 62.8% in September 2026. - ASOS’s share of searches among dresses worldwide has gained ground for 3 months in a row, from 7.9% to 8.4% in September 2026. - Estimated monthly branded searches for Lulus worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026. - Estimated monthly branded searches for Reformation worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. - Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dresses | 160K | 0.25% | 4 | | Nov 2025 | Dresses | 196K | 0.26% | 4 | | Dec 2025 | Dresses | 185K | 0.25% | 4 | | Jan 2026 | Dresses | 160K | 0.26% | 4 | | Feb 2026 | Dresses | 160K | 0.32% | 5 | | Mar 2026 | Dresses | 226K | 0.37% | 5 | | Apr 2026 | Dresses | 209K | 0.35% | 5 | | May 2026 | Dresses | 311K | 0.48% | 4 | | Jun 2026 | Dresses | 245K | 0.39% | 4 | | Jul 2026 | Dresses | 226K | 0.38% | 4 | | Aug 2026 | Dresses | 184K | 0.31% | 5 | | Sep 2026 | Dresses | 171K | 0.29% | 5 | ## How are Mango’s branded searches counted? Brandwave collects information about searches that people make online using Mango’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mango clothing” - “mango dresses” ## Which dresses compete with Mango? - [Zara](/demand/global-en/brands/zara): Head-to-head: /demand/global-en/compare/mango-fashion-vs-zara - [H&M](/demand/global-en/brands/h-and-m): Head-to-head: /demand/global-en/compare/h-and-m-vs-mango-fashion - [ASOS](/demand/global-en/brands/asos): Head-to-head: /demand/global-en/compare/asos-vs-mango-fashion - [Lulus](/demand/global-en/brands/lulus): Head-to-head: /demand/global-en/compare/lulus-vs-mango-fashion - [Reformation](/demand/global-en/brands/reformation): Head-to-head: /demand/global-en/compare/mango-fashion-vs-reformation ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mango: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mango-fashion This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mango-fashion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.