---
title: "Mammut: search popularity and Share of Search worldwide"
description: "Mammut is an outdoor gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mammut"
publisher: "Brandwave"
---

# Mammut: search popularity and Share of Search worldwide

Mammut is an outdoor gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mammut
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among climbing gear brands**: 10.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Climbing gear brands | 2 | 10.5% | 450K |

- [Climbing gear brands](/demand/global-en/categories/climbing-gear-brands)

## How has branded search demand for Mammut changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mammut worldwide held steady at 450K.
- Across the 11 months ending August 2026, Mammut’s estimated Share of Search among climbing gear brands worldwide peaked at 12.3% in December 2025 and was lowest at 8.7% in April 2026.

## How did search popularity change for climbing gear brands worldwide in August 2026?

- In August 2026, Mammut overtook Black Diamond to rank 2nd among climbing gear brands worldwide, at 10.5%.
- In August 2026, DMM lost estimated Share of Search among climbing gear brands worldwide, from 79.9% to 78%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Climbing gear brands | 450K | 10.5% | 2 |
| Nov 2025 | Climbing gear brands | 550K | 12.2% | 2 |
| Dec 2025 | Climbing gear brands | 550K | 12.3% | 2 |
| Jan 2026 | Climbing gear brands | 550K | 10.5% | 2 |
| Feb 2026 | Climbing gear brands | 450K | 10.5% | 2 |
| Mar 2026 | Climbing gear brands | 450K | 10.5% | 2 |
| Apr 2026 | Climbing gear brands | 368K | 8.7% | 3 |
| May 2026 | Climbing gear brands | 368K | 8.7% | 3 |
| Jun 2026 | Climbing gear brands | 368K | 8.9% | 2 |
| Jul 2026 | Climbing gear brands | 368K | 8.8% | 3 |
| Aug 2026 | Climbing gear brands | 450K | 10.5% | 2 |
| Sep 2026 | Climbing gear brands | — | — | — |

## How is Mammut measured?

Brandwave collects information about searches that people make online using Mammut’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mammut”

## Which climbing gear brands compete with Mammut?

- [DMM](/demand/global-en/brands/dmm): Head-to-head: /demand/global-en/compare/dmm-vs-mammut
- [Black Diamond](/demand/global-en/brands/black-diamond): Head-to-head: /demand/global-en/compare/black-diamond-vs-mammut
- [Petzl](/demand/global-en/brands/petzl): Head-to-head: /demand/global-en/compare/mammut-vs-petzl
- [Edelrid](/demand/global-en/brands/edelrid): Head-to-head: /demand/global-en/compare/edelrid-vs-mammut

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mammut: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mammut

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mammut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.