---
title: "Mamas & Papas: search popularity and Share of Search worldwide"
description: "Mamas & Papas is baby retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mamas-papas"
publisher: "Brandwave"
---

# Mamas & Papas: search popularity and Share of Search worldwide

Mamas & Papas is baby retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mamas & Papas
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among high chairs**: 25.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| High chairs | 2 | 25.4% | 301K |

- [High chairs](/demand/global-en/categories/high-chairs)

## How has branded search demand for Mamas & Papas changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mamas & Papas worldwide held steady at 301K.
- Across the 11 months ending August 2026, Mamas & Papas’ estimated Share of Search among high chairs worldwide peaked at 28.5% in July 2026 and was lowest at 24.6% in June 2026.

## How did search popularity change for high chairs worldwide in August 2026?

- In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 36.7% to 40.1%.
- In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.8% to 13.9%.
- In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 28.5% to 25.4%.
- In August 2026, Graco lost estimated Share of Search among high chairs worldwide, from 10.4% to 9.3%.
- In August 2026, BabyBjorn lost estimated Share of Search among high chairs worldwide, from 7% to 6.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | High chairs | 301K | 25.3% | 2 |
| Nov 2025 | High chairs | 368K | 25.9% | 2 |
| Dec 2025 | High chairs | 301K | 27.4% | 2 |
| Jan 2026 | High chairs | 301K | 25.2% | 2 |
| Feb 2026 | High chairs | 246K | 24.9% | 2 |
| Mar 2026 | High chairs | 301K | 25.4% | 2 |
| Apr 2026 | High chairs | 301K | 25.9% | 2 |
| May 2026 | High chairs | 301K | 26% | 2 |
| Jun 2026 | High chairs | 246K | 24.6% | 2 |
| Jul 2026 | High chairs | 301K | 28.5% | 2 |
| Aug 2026 | High chairs | 301K | 25.4% | 2 |
| Sep 2026 | High chairs | — | — | — |

## How is Mamas & Papas measured?

Brandwave collects information about searches that people make online using Mamas & Papas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mamas and papas”

## Which high chairs compete with Mamas & Papas?

- [Chicco](/demand/global-en/brands/chicco): Head-to-head: /demand/global-en/compare/chicco-vs-mamas-papas
- [Stokke](/demand/global-en/brands/stokke): Head-to-head: /demand/global-en/compare/mamas-papas-vs-stokke
- [Graco](/demand/global-en/brands/graco): Head-to-head: /demand/global-en/compare/graco-vs-mamas-papas
- [BabyBjorn](/demand/global-en/brands/baby-bjorn): Head-to-head: /demand/global-en/compare/baby-bjorn-vs-mamas-papas
- [Peg Perego](/demand/global-en/brands/peg-perego): Head-to-head: /demand/global-en/compare/mamas-papas-vs-peg-perego

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mamas & Papas: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mamas-papas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mamas-papas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.