--- title: "MAMA: search popularity worldwide" description: "MAMA makes instant noodles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mama-noodles" publisher: "Brandwave" --- # MAMA: search popularity worldwide MAMA makes instant noodles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MAMA - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among instant noodle brands**: 3.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Instant noodle brands | 6 | 3.9% | 40.5K | - [Instant noodle brands](/demand/global-en/categories/instant-noodle-brands) ## Top instant noodle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAMA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAMA is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nongshim | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Indomie | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nissin | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Samyang | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Maruchan | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sapporo Ichiban | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | MAMA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Maggi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wai Wai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ottogi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about instant noodle brands - Asked ChatGPT "Which instant noodle brand should I buy?": 1. Indomie, 2. Nongshim, 3. Nissin - Asked ChatGPT "What are the best instant noodle brands?": 1. Nongshim, 2. Indomie, 3. Samyang, 4. Nissin, 5. Sapporo Ichiban, 6. MAMA, 7. Maruchan - Asked ChatGPT "What's the best instant noodle brand for quick meals?": 1. Nongshim, 2. Nissin, 3. Indomie, 4. Samyang - Searched Google, AI Overview "best instant noodles": 1. Nongshim, 2. Samyang, 3. Indomie, 4. Nissin - Searched Google, AI Overview "instant noodle brands": 1. Nissin, 2. Maruchan, 3. Nongshim, 4. Samyang, 5. Indomie, 6. Sapporo Ichiban Not named in any answer: Maggi, Wai Wai and Ottogi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for MAMA changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MAMA worldwide rose from 33.1K to 40.5K. - Across the 12 months ending September 2026, MAMA’s share of searches among instant noodle brands worldwide held steady, from 3.5% to 3.9%. ## How did search popularity change for instant noodle brands worldwide in September 2026? - In September 2026, Wai Wai overtook Nongshim to rank 4th among instant noodle brands worldwide, with 7% of the searches. - In September 2026, Maggi gained share of searches among instant noodle brands worldwide, from 42% to 42.8%. - In September 2026, Indomie gained share of searches among instant noodle brands worldwide, from 28.1% to 28.6%. - In September 2026, Maruchan lost share of searches among instant noodle brands worldwide, from 8.5% to 7%. - In September 2026, Nongshim lost share of searches among instant noodle brands worldwide, from 5.7% to 4.7%. - Estimated monthly branded searches for MAMA worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Instant noodle brands | 33.1K | 3.5% | 6 | | Nov 2025 | Instant noodle brands | 33.1K | 3.5% | 6 | | Dec 2025 | Instant noodle brands | 33.1K | 3.6% | 6 | | Jan 2026 | Instant noodle brands | 40.5K | 3.9% | 6 | | Feb 2026 | Instant noodle brands | 33.1K | 3.9% | 6 | | Mar 2026 | Instant noodle brands | 33.1K | 3.1% | 6 | | Apr 2026 | Instant noodle brands | 33.1K | 3.5% | 6 | | May 2026 | Instant noodle brands | 33.1K | 3.2% | 6 | | Jun 2026 | Instant noodle brands | 33.1K | 3.6% | 6 | | Jul 2026 | Instant noodle brands | 33.1K | 3.5% | 6 | | Aug 2026 | Instant noodle brands | 40.5K | 3.8% | 6 | | Sep 2026 | Instant noodle brands | 40.5K | 3.9% | 6 | ## How are MAMA’s branded searches counted? Brandwave collects information about searches that people make online using MAMA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mama noodles” ## Which instant noodle brands compete with MAMA? - [Maggi](/demand/global-en/brands/maggi) - [Indomie](/demand/global-en/brands/indomie) - [Maruchan](/demand/global-en/brands/maruchan): Head-to-head: /demand/global-en/compare/mama-noodles-vs-maruchan - [Wai Wai](/demand/global-en/brands/wai-wai-noodles): Head-to-head: /demand/global-en/compare/mama-noodles-vs-wai-wai-noodles - [Nongshim](/demand/global-en/brands/nongshim): Head-to-head: /demand/global-en/compare/mama-noodles-vs-nongshim - [Samyang](/demand/global-en/brands/samyang): Head-to-head: /demand/global-en/compare/mama-noodles-vs-samyang - [Nissin](/demand/global-en/brands/nissin): Head-to-head: /demand/global-en/compare/mama-noodles-vs-nissin - [Sapporo Ichiban](/demand/global-en/brands/sapporo-ichiban) - [Ottogi](/demand/global-en/brands/ottogi) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MAMA: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mama-noodles This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mama-noodles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.