---
title: "Malibu: search popularity and Share of Search worldwide"
description: "Malibu is a rum brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/malibu"
publisher: "Brandwave"
---

# Malibu: search popularity and Share of Search worldwide

Malibu is a rum brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Malibu
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among boat brands**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Boat brands | 2 | 3.1% | 135K |

- [Boat brands](/demand/global-en/categories/boat-brands)

## How has branded search demand for Malibu changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Malibu worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Malibu’s estimated Share of Search among boat brands worldwide decreased from 3.8% to 3.1%.
- Across the 11 months ending August 2026, Malibu’s estimated Share of Search among boat brands worldwide peaked at 3.8% in December 2025 and was lowest at 2.6% in February 2026.

## How did search popularity change for boat brands worldwide in August 2026?

- In August 2026, Yamaha gained estimated Share of Search among boat brands worldwide, from 93.5% to 94.8%.
- In August 2026, Malibu lost estimated Share of Search among boat brands worldwide, from 3.8% to 3.1%.
- In August 2026, Sea Ray rose from 5th to 3rd among boat brands worldwide.
- In August 2026, Bayliner fell from 3rd to 4th among boat brands worldwide.
- In August 2026, MasterCraft fell from 4th to 5th among boat brands worldwide.
- Estimated monthly branded searches for Boston Whaler worldwide rose 82.8% over 11 measured months, from 9.9K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Boat brands | 165K | 3.8% | 2 |
| Nov 2025 | Boat brands | 135K | 3.2% | 2 |
| Dec 2025 | Boat brands | 165K | 3.8% | 2 |
| Jan 2026 | Boat brands | 135K | 3.2% | 2 |
| Feb 2026 | Boat brands | 110K | 2.6% | 2 |
| Mar 2026 | Boat brands | 135K | 2.6% | 2 |
| Apr 2026 | Boat brands | 135K | 3.1% | 2 |
| May 2026 | Boat brands | 165K | 3.8% | 2 |
| Jun 2026 | Boat brands | 165K | 3.8% | 2 |
| Jul 2026 | Boat brands | 165K | 3.8% | 2 |
| Aug 2026 | Boat brands | 135K | 3.1% | 2 |
| Sep 2026 | Boat brands | — | — | — |

## How is Malibu measured?

Brandwave collects information about searches that people make online using Malibu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “malibu rum”

## Which boat brands compete with Malibu?

- [Yamaha](/demand/global-en/brands/yamaha): Head-to-head: /demand/global-en/compare/malibu-vs-yamaha
- [Sea Ray](/demand/global-en/brands/sea-ray): Head-to-head: /demand/global-en/compare/malibu-vs-sea-ray
- [Bayliner](/demand/global-en/brands/bayliner): Head-to-head: /demand/global-en/compare/bayliner-vs-malibu
- [MasterCraft](/demand/global-en/brands/mastercraft): Head-to-head: /demand/global-en/compare/malibu-vs-mastercraft
- [Boston Whaler](/demand/global-en/brands/boston-whaler): Head-to-head: /demand/global-en/compare/boston-whaler-vs-malibu

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Malibu: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/malibu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/malibu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.