--- title: "Malco: search popularity worldwide" description: "An American maker of sheet metal and HVAC hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/malco-tools" publisher: "Brandwave" --- # Malco: search popularity worldwide An American maker of sheet metal and HVAC hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Malco - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among aviation snips brands**: 0.15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Aviation snips brands | 10 | 0.15% | 4.9K | | Metal snips brands | 5 | 0.19% | 4.9K | | Tin snips brands | 8 | 0.35% | 4.9K | - [Aviation snips brands](/demand/global-en/categories/aviation-snips-brands) - [Metal snips brands](/demand/global-en/categories/metal-snips-brands) - [Tin snips brands](/demand/global-en/categories/tin-snips-brands) ## Top aviation snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Malco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Malco is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Midwest Snips | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Wiss | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Malco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Klein Tools | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Milwaukee | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Knipex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lenox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bessey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about aviation snips brands - Asked ChatGPT "Which aviation snips brand should I buy?": 1. Midwest Snips, 2. Wiss, 3. Malco - Asked ChatGPT "What are the best aviation snips brands?": 1. Midwest Snips, 2. Malco, 3. Wiss, 4. Klein Tools, 5. Milwaukee - Asked ChatGPT "What's the best aviation snips brand for sheet metal cutting?": 1. Midwest Snips, 2. Malco, 3. Wiss, 4. Klein Tools - Searched Google, AI Overview "aviation snips": 1. Klein Tools, 2. Wiss, 3. DeWalt - Searched Google, AI Overview "sheet metal snips": 1. Midwest Snips, 2. Wiss Not named in any answer: Craftsman, Knipex, Lenox, Bessey and Irwin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Malco changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Malco worldwide held steady at 4.9K. - Across the 12 months ending September 2026, Malco rose from 11th to 10th among aviation snips brands worldwide. - Across the 12 months ending September 2026, Malco’s share of searches among metal snips brands worldwide held steady, from 0.17% to 0.19%. - Across the 12 months ending September 2026, Malco’s share of searches among tin snips brands worldwide held steady, from 0.36% to 0.35%. ## How did search popularity change for aviation snips brands worldwide in September 2026? - In September 2026, Milwaukee gained share of searches among aviation snips brands worldwide, from 53.8% to 54.8%. - In September 2026, Craftsman lost share of searches among aviation snips brands worldwide, from 10.8% to 9%. - Knipex’s share of searches among aviation snips brands worldwide has gained ground for 3 months in a row, from 4.9% to 6% in September 2026. - Klein Tools’ share of searches among aviation snips brands worldwide has gained ground for 3 months in a row, from 4% to 4.9% in September 2026. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Bessey worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## How did search popularity change for metal snips brands worldwide in September 2026? - Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. ## How did search popularity change for tin snips brands worldwide in September 2026? - In September 2026, DeWalt gained share of searches among tin snips brands worldwide, from 45.4% to 47.9%. - In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 13.5% to 14.3%. - In September 2026, Bahco gained share of searches among tin snips brands worldwide, from 2.2% to 2.9%. - In September 2026, Craftsman lost share of searches among tin snips brands worldwide, from 24.8% to 21.4%. - In September 2026, Fiskars lost share of searches among tin snips brands worldwide, from 12.6% to 11.9%. - Estimated monthly branded searches for Midwest Tool worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Aviation snips brands | 4.9K | 0.13% | 11 | | Nov 2025 | Aviation snips brands | 4.2K | 0.11% | 11 | | Dec 2025 | Aviation snips brands | 4.5K | 0.11% | 11 | | Jan 2026 | Aviation snips brands | 3.9K | 0.12% | 11 | | Feb 2026 | Aviation snips brands | 5.4K | 0.16% | 10 | | Mar 2026 | Aviation snips brands | 5.4K | 0.16% | 11 | | Apr 2026 | Aviation snips brands | 5.4K | 0.16% | 10 | | May 2026 | Aviation snips brands | 5.4K | 0.16% | 10 | | Jun 2026 | Aviation snips brands | 5.4K | 0.16% | 9 | | Jul 2026 | Aviation snips brands | 4.9K | 0.15% | 10 | | Aug 2026 | Aviation snips brands | 4.9K | 0.14% | 10 | | Sep 2026 | Aviation snips brands | 4.9K | 0.15% | 10 | | Oct 2025 | Metal snips brands | 4.9K | 0.17% | 5 | | Nov 2025 | Metal snips brands | 4.2K | 0.14% | 5 | | Dec 2025 | Metal snips brands | 4.5K | 0.15% | 5 | | Jan 2026 | Metal snips brands | 3.9K | 0.15% | 5 | | Feb 2026 | Metal snips brands | 5.4K | 0.21% | 4 | | Mar 2026 | Metal snips brands | 5.4K | 0.21% | 5 | | Apr 2026 | Metal snips brands | 5.4K | 0.21% | 4 | | May 2026 | Metal snips brands | 5.4K | 0.21% | 4 | | Jun 2026 | Metal snips brands | 5.4K | 0.21% | 4 | | Jul 2026 | Metal snips brands | 4.9K | 0.2% | 5 | | Aug 2026 | Metal snips brands | 4.9K | 0.19% | 5 | | Sep 2026 | Metal snips brands | 4.9K | 0.19% | 5 | | Oct 2025 | Tin snips brands | 4.9K | 0.36% | 8 | | Nov 2025 | Tin snips brands | 4.2K | 0.27% | 8 | | Dec 2025 | Tin snips brands | 4.5K | 0.29% | 8 | | Jan 2026 | Tin snips brands | 3.9K | 0.28% | 8 | | Feb 2026 | Tin snips brands | 5.4K | 0.37% | 8 | | Mar 2026 | Tin snips brands | 5.4K | 0.34% | 8 | | Apr 2026 | Tin snips brands | 5.4K | 0.36% | 8 | | May 2026 | Tin snips brands | 5.4K | 0.36% | 8 | | Jun 2026 | Tin snips brands | 5.4K | 0.38% | 8 | | Jul 2026 | Tin snips brands | 4.9K | 0.37% | 8 | | Aug 2026 | Tin snips brands | 4.9K | 0.33% | 8 | | Sep 2026 | Tin snips brands | 4.9K | 0.35% | 8 | ## How are Malco’s branded searches counted? Brandwave collects information about searches that people make online using Malco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “malco snips” - “malco tools” ## Which aviation snips brands compete with Malco? - [Milwaukee](/demand/global-en/brands/milwaukee) - [DeWalt](/demand/global-en/brands/dewalt) - [Craftsman](/demand/global-en/brands/craftsman) - [Knipex](/demand/global-en/brands/knipex) - [Klein Tools](/demand/global-en/brands/klein-tools) - [Lenox](/demand/global-en/brands/lenox): Head-to-head: /demand/global-en/compare/lenox-vs-malco-tools - [Bessey](/demand/global-en/brands/bessey): Head-to-head: /demand/global-en/compare/bessey-vs-malco-tools - [Midwest Snips](/demand/global-en/brands/midwest-snips): Head-to-head: /demand/global-en/compare/malco-tools-vs-midwest-snips - [Wiss](/demand/global-en/brands/wiss): Head-to-head: /demand/global-en/compare/malco-tools-vs-wiss - [Irwin](/demand/global-en/brands/irwin): Head-to-head: /demand/global-en/compare/irwin-vs-malco-tools ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Malco: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/malco-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/malco-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.