---
title: "Mainland: search popularity worldwide"
description: "Mainland is a cheese brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mainland"
publisher: "Brandwave"
---

# Mainland: search popularity worldwide

Mainland is a cheese brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mainland
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cheese brands**: 0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cheese brands | 6 | 0.01% | 20 |
| Butter brands | 5 | 0.02% | 20 |

- [Cheese brands](/demand/global-en/categories/cheese-brands)
- [Butter brands](/demand/global-en/categories/butter-brands)

## How has branded search demand for Mainland changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mainland worldwide held steady at 20.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands worldwide held steady at 0.01%.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among butter brands worldwide held steady, from 0.03% to 0.02%.

## How did search popularity change for cheese brands worldwide in August 2026?

- In August 2026, Cathedral City gained estimated Share of Search among cheese brands worldwide, from 14.9% to 19.1%.
- In August 2026, Tillamook gained estimated Share of Search among cheese brands worldwide, from 17.1% to 20.9%.
- In August 2026, Bega gained estimated Share of Search among cheese brands worldwide, from 7.6% to 9.3%.
- In August 2026, Anchor gained estimated Share of Search among cheese brands worldwide, from 3.4% to 4.2%.
- In August 2026, Philadelphia lost estimated Share of Search among cheese brands worldwide, from 57% to 46.6%.

## How did search popularity change for butter brands worldwide in August 2026?

- Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026.
- Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cheese brands | 20 | 0.01% | 6 |
| Nov 2025 | Cheese brands | 10 | <0.01% | 6 |
| Dec 2025 | Cheese brands | 20 | <0.01% | 6 |
| Jan 2026 | Cheese brands | 20 | <0.01% | 6 |
| Feb 2026 | Cheese brands | 10 | <0.01% | 6 |
| Mar 2026 | Cheese brands | 10 | <0.01% | 6 |
| Apr 2026 | Cheese brands | 10 | <0.01% | 6 |
| May 2026 | Cheese brands | 20 | <0.01% | 6 |
| Jun 2026 | Cheese brands | 10 | <0.01% | 6 |
| Jul 2026 | Cheese brands | 10 | <0.01% | 6 |
| Aug 2026 | Cheese brands | 20 | 0.01% | 6 |
| Sep 2026 | Cheese brands | — | — | — |
| Oct 2025 | Butter brands | 20 | 0.03% | 5 |
| Nov 2025 | Butter brands | 10 | 0.01% | 5 |
| Dec 2025 | Butter brands | 20 | 0.03% | 5 |
| Jan 2026 | Butter brands | 20 | 0.02% | 5 |
| Feb 2026 | Butter brands | 10 | 0.01% | 5 |
| Mar 2026 | Butter brands | 10 | 0.01% | 5 |
| Apr 2026 | Butter brands | 10 | 0.01% | 5 |
| May 2026 | Butter brands | 20 | 0.03% | 4 |
| Jun 2026 | Butter brands | 10 | 0.01% | 5 |
| Jul 2026 | Butter brands | 10 | 0.01% | 5 |
| Aug 2026 | Butter brands | 20 | 0.02% | 5 |
| Sep 2026 | Butter brands | — | — | — |

## How is Mainland measured?

Brandwave collects information about searches that people make online using Mainland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mainland brie”

## Which cheese brands compete with Mainland?

- [Philadelphia](/demand/global-en/brands/philadelphia): Head-to-head: /demand/global-en/compare/mainland-vs-philadelphia
- [Tillamook](/demand/global-en/brands/tillamook): Head-to-head: /demand/global-en/compare/mainland-vs-tillamook
- [Cathedral City](/demand/global-en/brands/cathedral-city): Head-to-head: /demand/global-en/compare/cathedral-city-vs-mainland
- [Bega](/demand/global-en/brands/bega): Head-to-head: /demand/global-en/compare/bega-vs-mainland
- [Anchor](/demand/global-en/brands/anchor): Head-to-head: /demand/global-en/compare/anchor-vs-mainland

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mainland: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mainland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mainland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.