--- title: "Maille: search popularity and Share of Search worldwide" description: "Maille is mustard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/maille" publisher: "Brandwave" --- # Maille: search popularity and Share of Search worldwide Maille is mustard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Maille - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among condiments**: 0.49% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Condiments | 6 | 0.49% | 5.4K | | Mustard brands | 5 | 0.52% | 5.4K | | Pickles brands | 5 | 1.3% | 5.4K | - [Condiments](/demand/global-en/categories/condiments) - [Mustard brands](/demand/global-en/categories/mustard-brands) - [Pickles brands](/demand/global-en/categories/pickles-brands) ## How has branded search demand for Maille changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Maille worldwide held steady at 5.4K. - Across the 11 months ending August 2026, Maille’s estimated Share of Search among condiments worldwide held steady, from 0.47% to 0.49%. - Across the 11 months ending August 2026, Maille’s estimated Share of Search among mustard brands worldwide held steady, from 0.5% to 0.52%. - Across the 11 months ending August 2026, Maille’s estimated Share of Search among pickles brands worldwide held steady, from 1.2% to 1.3%. ## How did search popularity change for condiments worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among condiments worldwide, from 12.5% to 14.9%. - In August 2026, French's lost estimated Share of Search among condiments worldwide, from 76.3% to 74.3%. ## How did search popularity change for mustard brands worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 13.3% to 15.8%. - In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 81.2% to 78.6%. - Estimated monthly branded searches for Colman's worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. ## How did search popularity change for pickles brands worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among pickles brands worldwide, from 35.2% to 39.5%. - In August 2026, Baxters lost estimated Share of Search among pickles brands worldwide, from 52.4% to 48.1%. - In August 2026, Opies lost estimated Share of Search among pickles brands worldwide, from 7.1% to 6.5%. - Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Condiments | 5.4K | 0.47% | 6 | | Nov 2025 | Condiments | 5.4K | 0.49% | 6 | | Dec 2025 | Condiments | 6.6K | 0.61% | 6 | | Jan 2026 | Condiments | 6.6K | 0.58% | 6 | | Feb 2026 | Condiments | 5.4K | 0.49% | 6 | | Mar 2026 | Condiments | 6.6K | 0.59% | 6 | | Apr 2026 | Condiments | 6.6K | 0.59% | 6 | | May 2026 | Condiments | 6.6K | 0.59% | 6 | | Jun 2026 | Condiments | 5.4K | 0.48% | 6 | | Jul 2026 | Condiments | 5.4K | 0.5% | 6 | | Aug 2026 | Condiments | 5.4K | 0.49% | 6 | | Sep 2026 | Condiments | — | — | — | | Oct 2025 | Mustard brands | 5.4K | 0.5% | 5 | | Nov 2025 | Mustard brands | 5.4K | 0.51% | 5 | | Dec 2025 | Mustard brands | 6.6K | 0.65% | 5 | | Jan 2026 | Mustard brands | 6.6K | 0.64% | 5 | | Feb 2026 | Mustard brands | 5.4K | 0.54% | 5 | | Mar 2026 | Mustard brands | 6.6K | 0.63% | 5 | | Apr 2026 | Mustard brands | 6.6K | 0.64% | 5 | | May 2026 | Mustard brands | 6.6K | 0.64% | 5 | | Jun 2026 | Mustard brands | 5.4K | 0.52% | 5 | | Jul 2026 | Mustard brands | 5.4K | 0.53% | 5 | | Aug 2026 | Mustard brands | 5.4K | 0.52% | 5 | | Sep 2026 | Mustard brands | — | — | — | | Oct 2025 | Pickles brands | 5.4K | 1.2% | 5 | | Nov 2025 | Pickles brands | 5.4K | 1.2% | 5 | | Dec 2025 | Pickles brands | 6.6K | 1.7% | 5 | | Jan 2026 | Pickles brands | 6.6K | 1.5% | 5 | | Feb 2026 | Pickles brands | 5.4K | 1.4% | 5 | | Mar 2026 | Pickles brands | 6.6K | 1.6% | 5 | | Apr 2026 | Pickles brands | 6.6K | 1.5% | 5 | | May 2026 | Pickles brands | 6.6K | 1.6% | 5 | | Jun 2026 | Pickles brands | 5.4K | 1.3% | 5 | | Jul 2026 | Pickles brands | 5.4K | 1.4% | 5 | | Aug 2026 | Pickles brands | 5.4K | 1.3% | 5 | | Sep 2026 | Pickles brands | — | — | — | ## How is Maille measured? Brandwave collects information about searches that people make online using Maille’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “maille mustard” ## Which condiments compete with Maille? - [French's](/demand/global-en/brands/frenchs): Head-to-head: /demand/global-en/compare/frenchs-vs-maille - [Heinz](/demand/global-en/brands/heinz): Head-to-head: /demand/global-en/compare/heinz-vs-maille - [Kikkoman](/demand/global-en/brands/kikkoman): Head-to-head: /demand/global-en/compare/kikkoman-vs-maille - [Hellmann's](/demand/global-en/brands/hellmanns): Head-to-head: /demand/global-en/compare/hellmanns-vs-maille - [Nando's](/demand/global-en/brands/nandos): Head-to-head: /demand/global-en/compare/maille-vs-nandos ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Maille: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/maille This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/maille. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.