--- title: "Mailchimp: search popularity and Share of Search worldwide" description: "An email marketing and automation platform from Intuit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mailchimp" publisher: "Brandwave" --- # Mailchimp: search popularity and Share of Search worldwide An email marketing and automation platform from Intuit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mailchimp - **Owned by**: Intuit - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among email marketing platforms**: 40.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Email marketing platforms | 1 | 40.9% | 1.1M | | Newsletter platforms | 2 | 26.9% | 1.1M | - [Email marketing platforms](/demand/global-en/categories/email-marketing-platforms) - [Newsletter platforms](/demand/global-en/categories/newsletter-platforms) ## How has branded search demand for Mailchimp changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mailchimp worldwide fell from 1.6M to 1.1M. - Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide decreased from 47.4% to 40.9%. - Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms worldwide peaked at 49.1% in January 2026 and was lowest at 40.5% in July 2026. - Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among newsletter platforms worldwide decreased from 46.1% to 26.9%. - Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among newsletter platforms worldwide peaked at 46.2% in November 2025 and was lowest at 26.9% in August 2026. - Across the 11 months ending August 2026, Mailchimp fell from 1st to 2nd among newsletter platforms worldwide. ## How did search popularity change for email marketing platforms worldwide in August 2026? - In August 2026, Constant Contact overtook MailerLite to rank 4th among email marketing platforms worldwide, at 9.6%. - In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%. - In August 2026, ActiveCampaign gained estimated Share of Search among email marketing platforms worldwide, from 2.3% to 2.8%. - In August 2026, Brevo lost estimated Share of Search among email marketing platforms worldwide, from 25.7% to 22.9%. - In August 2026, MailerLite lost estimated Share of Search among email marketing platforms worldwide, from 9.3% to 8.2%. - In August 2026, Kit rose from 8th to 7th among email marketing platforms worldwide. ## How did search popularity change for newsletter platforms worldwide in August 2026? - In August 2026, Substack gained estimated Share of Search among newsletter platforms worldwide, from 57.7% to 64.1%. - In August 2026, Mailchimp lost estimated Share of Search among newsletter platforms worldwide, from 31% to 26.9%. - In August 2026, MailerLite lost estimated Share of Search among newsletter platforms worldwide, from 7.1% to 5.4%. - In August 2026, beehiiv lost estimated Share of Search among newsletter platforms worldwide, from 2.3% to 1.8%. - Estimated monthly branded searches for Buttondown worldwide rose 29.2% over 11 measured months, from 480 to 620 in August 2026. - Estimated monthly branded searches for Kit worldwide fell 34.5% over 11 measured months, from 73.8K to 48.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Email marketing platforms | 1.6M | 47.4% | 1 | | Nov 2025 | Email marketing platforms | 1.6M | 48.8% | 1 | | Dec 2025 | Email marketing platforms | 1.3M | 45.8% | 1 | | Jan 2026 | Email marketing platforms | 1.6M | 49.1% | 1 | | Feb 2026 | Email marketing platforms | 1.3M | 45.6% | 1 | | Mar 2026 | Email marketing platforms | 1.6M | 47.3% | 1 | | Apr 2026 | Email marketing platforms | 1.6M | 48.9% | 1 | | May 2026 | Email marketing platforms | 1.3M | 43% | 1 | | Jun 2026 | Email marketing platforms | 1.3M | 42.5% | 1 | | Jul 2026 | Email marketing platforms | 1.1M | 40.5% | 1 | | Aug 2026 | Email marketing platforms | 1.1M | 40.9% | 1 | | Sep 2026 | Email marketing platforms | — | — | — | | Oct 2025 | Newsletter platforms | 1.6M | 46.1% | 1 | | Nov 2025 | Newsletter platforms | 1.6M | 46.2% | 1 | | Dec 2025 | Newsletter platforms | 1.3M | 38.2% | 2 | | Jan 2026 | Newsletter platforms | 1.6M | 38.3% | 2 | | Feb 2026 | Newsletter platforms | 1.3M | 37.8% | 2 | | Mar 2026 | Newsletter platforms | 1.6M | 38.7% | 2 | | Apr 2026 | Newsletter platforms | 1.6M | 38.5% | 2 | | May 2026 | Newsletter platforms | 1.3M | 34.2% | 2 | | Jun 2026 | Newsletter platforms | 1.3M | 34% | 2 | | Jul 2026 | Newsletter platforms | 1.1M | 31% | 2 | | Aug 2026 | Newsletter platforms | 1.1M | 26.9% | 2 | | Sep 2026 | Newsletter platforms | — | — | — | ## How is Mailchimp measured? Brandwave collects information about searches that people make online using Mailchimp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “email marketing mailchimp” - “free mailchimp” - “intuit mailchimp” - “Mailchimp” - “mailchimp app” - “mailchimp com” - “mailchimp email” - “mailchimp email marketing” - “mailchimp email templates” - “mailchimp free” - “mailchimp free plan” - “mailchimp marketing” - “mailchimp newsletter” - “mailchimp newsletter template” - “mailchimp price” - “mailchimp pricing” - “mailchimp template” - “mailchimp templates” - “mailchimp website” - “mailchimp.com” - “what is mailchimp” ## Which email marketing platforms compete with Mailchimp? - [Brevo](/demand/global-en/brands/brevo): Head-to-head: /demand/global-en/compare/brevo-vs-mailchimp - [Klaviyo](/demand/global-en/brands/klaviyo): Head-to-head: /demand/global-en/compare/klaviyo-vs-mailchimp - [Constant Contact](/demand/global-en/brands/constant-contact): Head-to-head: /demand/global-en/compare/constant-contact-vs-mailchimp - [MailerLite](/demand/global-en/brands/mailerlite): Head-to-head: /demand/global-en/compare/mailchimp-vs-mailerlite - [ActiveCampaign](/demand/global-en/brands/activecampaign): Head-to-head: /demand/global-en/compare/activecampaign-vs-mailchimp - [Kit](/demand/global-en/brands/kit) - [Omnisend](/demand/global-en/brands/omnisend) ## Who owns Mailchimp? Mailchimp is owned by Intuit. Brandwave also tracks QuickBooks Online, owned by the same company, worldwide. - [Intuit](/demand/global-en/companies/intuit): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Mailchimp? Mailchimp is owned by Intuit. Brandwave also tracks QuickBooks Online, owned by the same company, worldwide. ## Cite this page Brandwave. "Mailchimp: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mailchimp This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mailchimp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.