--- title: "Maidenform: search popularity worldwide" description: "Maidenform makes bras, underwear and shapewear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/maidenform" publisher: "Brandwave" --- # Maidenform: search popularity worldwide Maidenform makes bras, underwear and shapewear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Maidenform - **Owned by**: Hanes - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among shapewear brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shapewear brands | 7 | 1.5% | 5.4K | - [Shapewear brands](/demand/global-en/categories/shapewear-brands) ## Top shapewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maidenform was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maidenform is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SKIMS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Spanx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Honeylove | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shapermint | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Yitty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maidenform | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Leonisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Squeem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shapewear brands - Asked ChatGPT "Which shapewear brand should I buy?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Asked ChatGPT "What are the best shapewear brands?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint, 5. Yitty, 6. Maidenform - Asked ChatGPT "What's the best shapewear brand for wearing under a dress?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Searched Google, AI Overview "shapewear": 1. Spanx, 2. SKIMS, 3. Shapermint - Searched Google, AI Overview "best shapewear": 1. SKIMS, 2. Honeylove, 3. Spanx, 4. Shapermint Not named in any answer: Leonisa and Squeem. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Maidenform changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Maidenform worldwide fell from 35.2K to 27.6K. - Across the 12 months ending September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide. ## How did search popularity change for shapewear brands worldwide in September 2026? - In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches. - In September 2026, Shapermint gained share of searches among shapewear brands worldwide, from 45.3% to 46.1%. - In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%. - In September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide. - In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide. - Estimated monthly branded searches for Squeem worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shapewear brands | 8.1K | 1.8% | 6 | | Nov 2025 | Shapewear brands | 5.4K | 1.2% | 7 | | Dec 2025 | Shapewear brands | 5.4K | 1.3% | 7 | | Jan 2026 | Shapewear brands | 5.4K | 1.2% | 7 | | Feb 2026 | Shapewear brands | 4.4K | 1.1% | 7 | | Mar 2026 | Shapewear brands | 5.4K | 1.1% | 7 | | Apr 2026 | Shapewear brands | 6.6K | 1.2% | 6 | | May 2026 | Shapewear brands | 6.6K | 1.1% | 7 | | Jun 2026 | Shapewear brands | 6.6K | 1.5% | 6 | | Jul 2026 | Shapewear brands | 8.1K | 1.9% | 6 | | Aug 2026 | Shapewear brands | 6.6K | 1.5% | 6 | | Sep 2026 | Shapewear brands | 5.4K | 1.5% | 7 | ## How are Maidenform’s branded searches counted? Brandwave collects information about searches that people make online using Maidenform’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “maidenform” - “maidenform shapewear” ## Which shapewear brands compete with Maidenform? - [Shapermint](/demand/global-en/brands/shapermint) - [Honeylove](/demand/global-en/brands/honeylove) - [SKIMS](/demand/global-en/brands/skims): Head-to-head: /demand/global-en/compare/maidenform-vs-skims - [Yitty](/demand/global-en/brands/yitty): Head-to-head: /demand/global-en/compare/maidenform-vs-yitty - [Spanx](/demand/global-en/brands/spanx): Head-to-head: /demand/global-en/compare/maidenform-vs-spanx - [Leonisa](/demand/global-en/brands/leonisa): Head-to-head: /demand/global-en/compare/leonisa-vs-maidenform - [Squeem](/demand/global-en/brands/squeem): Head-to-head: /demand/global-en/compare/maidenform-vs-squeem ## Who owns Maidenform? Maidenform is owned by Hanes. Brandwave also tracks Hanes, owned by the same company, worldwide. - [Hanes](/demand/global-en/companies/hanes): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Maidenform? Maidenform is owned by Hanes. Brandwave also tracks Hanes, owned by the same company, worldwide. ## Cite this page Brandwave. "Maidenform: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/maidenform This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/maidenform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.