--- title: "Mahr: search popularity worldwide" description: "A German maker of calipers and measuring instruments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mahr" publisher: "Brandwave" --- # Mahr: search popularity worldwide A German maker of calipers and measuring instruments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mahr - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among caliper brands**: 11.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Caliper brands | 4 | 11.5% | 33.4K | | Micrometer brands | 3 | 14% | 33.4K | - [Caliper brands](/demand/global-en/categories/caliper-brands) - [Micrometer brands](/demand/global-en/categories/micrometer-brands) ## Top caliper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mahr was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mahr is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitutoyo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Starrett | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Mahr | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Fowler | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Neiko | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kinex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moore & Wright | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about caliper brands - Asked ChatGPT "Which caliper brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best caliper brands?": 1. Mitutoyo, 2. Starrett, 3. Mahr, 4. Fowler - Asked ChatGPT "What's the best caliper brand for precision measurements?": 1. Mitutoyo, 2. Starrett, 3. Mahr - Searched Google, AI Overview "caliper brands": 1. Mitutoyo, 2. Starrett, 3. Mahr, 4. Fowler, 5. Neiko - Searched Google, AI Overview "caliper for woodworking": named none of the brands we track Not named in any answer: Kinex and Moore & Wright. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Mahr changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mahr worldwide rose from 27.4K to 33.4K. - Across the 12 months ending September 2026, Mahr’s share of searches among caliper brands worldwide increased from 8.2% to 11.5%. - Across the 12 months ending September 2026, Mahr’s share of searches among caliper brands worldwide peaked at 13.9% in February 2026 and was lowest at 8.1% in December 2025. - Across the 12 months ending September 2026, Mahr’s share of searches among micrometer brands worldwide increased from 10% to 14%. - Across the 12 months ending September 2026, Mahr’s share of searches among micrometer brands worldwide peaked at 16.8% in August 2026 and was lowest at 9.9% in December 2025. ## How did search popularity change for caliper brands worldwide in September 2026? - In September 2026, Mitutoyo overtook Kinex to rank 2nd among caliper brands worldwide, with 25.5% of the searches. - In September 2026, Fowler gained share of searches among caliper brands worldwide, from 28.9% to 31.2%. - In September 2026, Starrett gained share of searches among caliper brands worldwide, from 7.1% to 7.7%. - In September 2026, Kinex lost share of searches among caliper brands worldwide, from 23.7% to 20.9%. - In September 2026, Mahr lost share of searches among caliper brands worldwide, from 13.1% to 11.5%. - Estimated monthly branded searches for Neiko worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026. ## How did search popularity change for micrometer brands worldwide in September 2026? - In September 2026, Sealey gained share of searches among micrometer brands worldwide, from 5% to 6.2%. - In September 2026, Fowler gained share of searches among micrometer brands worldwide, from 37.2% to 38%. - In September 2026, Mitutoyo gained share of searches among micrometer brands worldwide, from 30.4% to 31.1%. - In September 2026, Mahr lost share of searches among micrometer brands worldwide, from 16.8% to 14%. - Estimated monthly branded searches for Draper worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026. - Estimated monthly branded searches for iGaging worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Caliper brands | 27.4K | 8.2% | 4 | | Nov 2025 | Caliper brands | 27.4K | 8.8% | 4 | | Dec 2025 | Caliper brands | 27.3K | 8.1% | 4 | | Jan 2026 | Caliper brands | 27.4K | 8.3% | 4 | | Feb 2026 | Caliper brands | 40.8K | 13.9% | 4 | | Mar 2026 | Caliper brands | 33.4K | 9.9% | 4 | | Apr 2026 | Caliper brands | 27.4K | 9% | 4 | | May 2026 | Caliper brands | 27.4K | 9% | 4 | | Jun 2026 | Caliper brands | 27.4K | 9.6% | 4 | | Jul 2026 | Caliper brands | 27.4K | 9.6% | 4 | | Aug 2026 | Caliper brands | 40.8K | 13.1% | 4 | | Sep 2026 | Caliper brands | 33.4K | 11.5% | 4 | | Oct 2025 | Micrometer brands | 27.4K | 10% | 3 | | Nov 2025 | Micrometer brands | 27.4K | 11% | 3 | | Dec 2025 | Micrometer brands | 27.3K | 9.9% | 3 | | Jan 2026 | Micrometer brands | 27.4K | 10.2% | 3 | | Feb 2026 | Micrometer brands | 40.8K | 16.6% | 3 | | Mar 2026 | Micrometer brands | 33.4K | 12.1% | 3 | | Apr 2026 | Micrometer brands | 27.4K | 10.9% | 3 | | May 2026 | Micrometer brands | 27.4K | 10.9% | 3 | | Jun 2026 | Micrometer brands | 27.4K | 11.8% | 3 | | Jul 2026 | Micrometer brands | 27.4K | 11.8% | 3 | | Aug 2026 | Micrometer brands | 40.8K | 16.8% | 3 | | Sep 2026 | Micrometer brands | 33.4K | 14% | 3 | ## How are Mahr’s branded searches counted? Brandwave collects information about searches that people make online using Mahr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mahr” - “mahr caliper” ## Which caliper brands compete with Mahr? - [Fowler](/demand/global-en/brands/fowler): Head-to-head: /demand/global-en/compare/fowler-vs-mahr - [Mitutoyo](/demand/global-en/brands/mitutoyo): Head-to-head: /demand/global-en/compare/mahr-vs-mitutoyo - [Kinex](/demand/global-en/brands/kinex): Head-to-head: /demand/global-en/compare/kinex-vs-mahr - [Starrett](/demand/global-en/brands/starrett): Head-to-head: /demand/global-en/compare/mahr-vs-starrett - [Neiko](/demand/global-en/brands/neiko): Head-to-head: /demand/global-en/compare/mahr-vs-neiko - [Moore & Wright](/demand/global-en/brands/moore-wright) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mahr: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mahr This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mahr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.