--- title: "Mahatma: search popularity worldwide" description: "Mahatma makes rice. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mahatma-rice" publisher: "Brandwave" --- # Mahatma: search popularity worldwide Mahatma makes rice. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mahatma - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pasta and rice brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pasta and rice brands | 7 | 1.9% | 12.1K | - [Pasta and rice brands](/demand/global-en/categories/pasta-and-rice-brands) ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mahatma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mahatma is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barilla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | De Cecco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lundberg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rummo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nishiki | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Mahatma | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | San Remo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SunRice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy?": 1. Barilla, 2. De Cecco, 3. Lundberg - Asked ChatGPT "What are the best pasta and rice brands?": 1. Rummo, 2. De Cecco, 3. Barilla, 4. Lundberg, 5. Nishiki, 6. Mahatma - Asked ChatGPT "What's the best pasta or rice brand for everyday cooking?": 1. Barilla, 2. De Cecco, 3. Mahatma, 4. Lundberg, 5. Nishiki - Searched Google, AI Overview "best pasta brand": 1. Barilla, 2. De Cecco, 3. Rummo - Searched Google, AI Overview "best rice brand": 1. Lundberg, 2. Nishiki Not named in any answer: San Remo and SunRice. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Mahatma changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mahatma worldwide rose from 9.9K to 12.1K. - Across the 12 months ending September 2026, Mahatma rose from 8th to 7th among pasta and rice brands worldwide. ## How did search popularity change for pasta and rice brands worldwide in September 2026? - In September 2026, Barilla gained share of searches among pasta and rice brands worldwide, from 24.9% to 31.2%. - In September 2026, De Cecco gained share of searches among pasta and rice brands worldwide, from 16.6% to 17.8%. - In September 2026, San Remo lost share of searches among pasta and rice brands worldwide, from 38.3% to 32.2%. - In September 2026, Lundberg lost share of searches among pasta and rice brands worldwide, from 4.1% to 2.3%. - Estimated monthly branded searches for Rummo worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026. - Estimated monthly branded searches for Mahatma worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pasta and rice brands | 9.9K | 1.7% | 8 | | Nov 2025 | Pasta and rice brands | 9.9K | 1.7% | 8 | | Dec 2025 | Pasta and rice brands | 9.9K | 2% | 8 | | Jan 2026 | Pasta and rice brands | 12.1K | 2% | 7 | | Feb 2026 | Pasta and rice brands | 12.1K | 1.6% | 7 | | Mar 2026 | Pasta and rice brands | 12.1K | 1.7% | 7 | | Apr 2026 | Pasta and rice brands | 9.9K | 1.5% | 8 | | May 2026 | Pasta and rice brands | 9.9K | 1.5% | 8 | | Jun 2026 | Pasta and rice brands | 9.9K | 1.6% | 7 | | Jul 2026 | Pasta and rice brands | 9.9K | 1.5% | 8 | | Aug 2026 | Pasta and rice brands | 12.1K | 1.8% | 7 | | Sep 2026 | Pasta and rice brands | 12.1K | 1.9% | 7 | ## How are Mahatma’s branded searches counted? Brandwave collects information about searches that people make online using Mahatma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mahatma rice” ## Which pasta and rice brands compete with Mahatma? - [San Remo](/demand/global-en/brands/san-remo) - [Barilla](/demand/global-en/brands/barilla) - [De Cecco](/demand/global-en/brands/de-cecco): Head-to-head: /demand/global-en/compare/de-cecco-vs-mahatma-rice - [Rummo](/demand/global-en/brands/rummo): Head-to-head: /demand/global-en/compare/mahatma-rice-vs-rummo - [SunRice](/demand/global-en/brands/sunrice): Head-to-head: /demand/global-en/compare/mahatma-rice-vs-sunrice - [Lundberg](/demand/global-en/brands/lundberg): Head-to-head: /demand/global-en/compare/lundberg-vs-mahatma-rice - [Nishiki](/demand/global-en/brands/nishiki): Head-to-head: /demand/global-en/compare/mahatma-rice-vs-nishiki ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mahatma: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mahatma-rice This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mahatma-rice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.