---
title: "Magnum: search popularity and Share of Search worldwide"
description: "Magnum is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/magnum"
publisher: "Brandwave"
---

# Magnum: search popularity and Share of Search worldwide

Magnum is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Magnum
- **Owned by**: Unilever
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ice cream brands**: <0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ice cream brands | 5 | <0.01% | 90 |

- [Ice cream brands](/demand/global-en/categories/ice-cream-brands)

## How has branded search demand for Magnum changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Magnum worldwide rose from 70 to 90.
- Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands worldwide held steady at <0.01%.

## How did search popularity change for ice cream brands worldwide in August 2026?

- In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 30.9% to 35.3%.
- In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 69% to 64.6%.
- Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
- Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
- Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ice cream brands | 70 | <0.01% | 5 |
| Nov 2025 | Ice cream brands | 70 | <0.01% | 5 |
| Dec 2025 | Ice cream brands | 70 | <0.01% | 5 |
| Jan 2026 | Ice cream brands | 70 | <0.01% | 5 |
| Feb 2026 | Ice cream brands | 90 | 0.01% | 5 |
| Mar 2026 | Ice cream brands | 70 | <0.01% | 5 |
| Apr 2026 | Ice cream brands | 70 | <0.01% | 5 |
| May 2026 | Ice cream brands | 70 | <0.01% | 5 |
| Jun 2026 | Ice cream brands | 70 | <0.01% | 5 |
| Jul 2026 | Ice cream brands | 70 | <0.01% | 5 |
| Aug 2026 | Ice cream brands | 90 | <0.01% | 5 |
| Sep 2026 | Ice cream brands | — | — | — |

## How is Magnum measured?

Brandwave collects information about searches that people make online using Magnum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “magnum nz”

## Which ice cream brands compete with Magnum?

- [Haagen-Dazs](/demand/global-en/brands/haagen-dazs): Head-to-head: /demand/global-en/compare/haagen-dazs-vs-magnum
- [Connoisseur](/demand/global-en/brands/connoisseur): Head-to-head: /demand/global-en/compare/connoisseur-vs-magnum
- [Tip Top](/demand/global-en/brands/tip-top): Head-to-head: /demand/global-en/compare/magnum-vs-tip-top
- [Ben & Jerry's](/demand/global-en/brands/ben-and-jerrys): Head-to-head: /demand/global-en/compare/ben-and-jerrys-vs-magnum

## Who owns Magnum?

Magnum is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

- [Unilever](/demand/global-en/companies/unilever): Owns 17 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Magnum?

Magnum is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

## Cite this page

Brandwave. "Magnum: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/magnum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.