---
title: "MAGNA-TILES: search popularity worldwide"
description: "A brand of magnetic building tiles for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/magna-tiles"
publisher: "Brandwave"
---

# MAGNA-TILES: search popularity worldwide

A brand of magnetic building tiles for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MAGNA-TILES
- **Owned by**: Valtech
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among toy brands**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toy brands | 6 | 1.6% | 246K |
| Magnetic tile brands | 1 | 72.7% | 246K |

- [Toy brands](/demand/global-en/categories/toy-brands)
- [Magnetic tile brands](/demand/global-en/categories/magnetic-tile-brands)

## Top toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MAGNA-TILES was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. MAGNA-TILES is the fifth most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Melissa & Doug | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| LEGO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Fisher-Price | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Playmobil | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| MAGNA-TILES | 5th | 1 of 3 | 1 of 1 | 2 of 4 |
| Learning Resources | 6th | 1 of 3 | 1 of 1 | 2 of 4 |
| Hape | 7th | 2 of 3 | 0 of 1 | 2 of 4 |
| Barbie | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Hasbro | 9th | 1 of 3 | 0 of 1 | 1 of 4 |
| VTech | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Spin Master | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about toy brands

- Asked ChatGPT "Which toy brand should I buy?": 1. LEGO, 2. Melissa & Doug, 3. Playmobil, 4. Fisher-Price
- Asked ChatGPT "What are the best toy brands?": 1. LEGO, 2. Melissa & Doug, 3. Playmobil, 4. MAGNA-TILES, 5. Fisher-Price, 6. Barbie, 7. Hape, 8. Hasbro, 9. Learning Resources
- Asked ChatGPT "What's the best toy brand for young children?": 1. LEGO, 2. Melissa & Doug, 3. Fisher-Price, 4. Hape
- Searched Google, AI Overview "educational toy brand": 1. Melissa & Doug, 2. Learning Resources, 3. MAGNA-TILES

Not named in any answer: VTech and Spin Master.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How has branded search demand for MAGNA-TILES changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for MAGNA-TILES worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands worldwide peaked at 2.5% in November 2025 and was lowest at 1.1% in May 2026.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among magnetic tile brands worldwide increased from 68.7% to 72.7%.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among magnetic tile brands worldwide peaked at 82.7% in April 2026 and was lowest at 68.7% in October 2025.

## How did search popularity change for toy brands worldwide in September 2026?

- MAGNA-TILES’s share of searches among toy brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026.
- Estimated monthly branded searches for VTech worldwide fell 28.4% over 12 measured months, from 346K to 248K in September 2026.
- Estimated monthly branded searches for Barbie worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
- Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
- Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
- Estimated monthly branded searches for Spin Master worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## How did search popularity change for magnetic tile brands worldwide in September 2026?

- In September 2026, Connetix gained share of searches among magnetic tile brands worldwide, from 19.6% to 26.7%.
- In September 2026, MAGNA-TILES lost share of searches among magnetic tile brands worldwide, from 79.8% to 72.7%.
- Estimated monthly branded searches for PicassoTiles worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toy brands | 301K | 1.9% | 6 |
| Nov 2025 | Toy brands | 550K | 2.5% | 4 |
| Dec 2025 | Toy brands | 550K | 2.1% | 4 |
| Jan 2026 | Toy brands | 246K | 1.2% | 6 |
| Feb 2026 | Toy brands | 246K | 1.7% | 4 |
| Mar 2026 | Toy brands | 246K | 1.6% | 6 |
| Apr 2026 | Toy brands | 201K | 1.3% | 7 |
| May 2026 | Toy brands | 165K | 1.1% | 7 |
| Jun 2026 | Toy brands | 165K | 1.1% | 7 |
| Jul 2026 | Toy brands | 201K | 1.4% | 7 |
| Aug 2026 | Toy brands | 246K | 1.6% | 6 |
| Sep 2026 | Toy brands | 246K | 1.6% | 6 |
| Oct 2025 | Magnetic tile brands | 301K | 68.7% | 1 |
| Nov 2025 | Magnetic tile brands | 550K | 72.8% | 1 |
| Dec 2025 | Magnetic tile brands | 550K | 76.3% | 1 |
| Jan 2026 | Magnetic tile brands | 246K | 76.3% | 1 |
| Feb 2026 | Magnetic tile brands | 246K | 79.8% | 1 |
| Mar 2026 | Magnetic tile brands | 246K | 79.8% | 1 |
| Apr 2026 | Magnetic tile brands | 201K | 82.7% | 1 |
| May 2026 | Magnetic tile brands | 165K | 76.4% | 1 |
| Jun 2026 | Magnetic tile brands | 165K | 76.4% | 1 |
| Jul 2026 | Magnetic tile brands | 201K | 76.3% | 1 |
| Aug 2026 | Magnetic tile brands | 246K | 79.8% | 1 |
| Sep 2026 | Magnetic tile brands | 246K | 72.7% | 1 |

## How are MAGNA-TILES’s branded searches counted?

Brandwave collects information about searches that people make online using MAGNA-TILES’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “magna tiles”

## Which toy brands compete with MAGNA-TILES?

- [LEGO](/demand/global-en/brands/lego)
- [Barbie](/demand/global-en/brands/barbie)
- [Playmobil](/demand/global-en/brands/playmobil): Head-to-head: /demand/global-en/compare/magna-tiles-vs-playmobil
- [VTech](/demand/global-en/brands/vtech): Head-to-head: /demand/global-en/compare/magna-tiles-vs-vtech
- [Fisher-Price](/demand/global-en/brands/fisher-price): Head-to-head: /demand/global-en/compare/fisher-price-vs-magna-tiles
- [Hasbro](/demand/global-en/brands/hasbro): Head-to-head: /demand/global-en/compare/hasbro-vs-magna-tiles
- [Melissa & Doug](/demand/global-en/brands/melissa-and-doug): Head-to-head: /demand/global-en/compare/magna-tiles-vs-melissa-and-doug
- [Spin Master](/demand/global-en/brands/spin-master)
- [Hape](/demand/global-en/brands/hape)
- [Learning Resources](/demand/global-en/brands/learning-resources)

## Who owns MAGNA-TILES?

MAGNA-TILES is owned by Valtech. Brandwave does not track any other brands owned by Valtech.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns MAGNA-TILES?

MAGNA-TILES is owned by Valtech. Brandwave does not track any other brands owned by Valtech.

## Cite this page

Brandwave. "MAGNA-TILES: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/magna-tiles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/magna-tiles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.