---
title: "Magic: The Gathering: search popularity worldwide"
description: "Magic: The Gathering is a trading card game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/magic-the-gathering"
publisher: "Brandwave"
---

# Magic: The Gathering: search popularity worldwide

Magic: The Gathering is a trading card game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Magic: The Gathering
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among trading card games**: 32.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trading card games | 2 | 32.3% | 673K |

- [Trading card games](/demand/global-en/categories/trading-card-games)

## How has branded search demand for Magic: The Gathering changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Magic: The Gathering worldwide held steady at 673K.
- Across the 12 months ending September 2026, Magic: The Gathering’s share of searches among trading card games worldwide increased from 30.2% to 32.3%.
- Across the 12 months ending September 2026, Magic: The Gathering’s share of searches among trading card games worldwide peaked at 37.7% in August 2026 and was lowest at 26.3% in March 2026.

## How did search popularity change for trading card games worldwide in September 2026?

- In September 2026, Yu-Gi-Oh! overtook Magic: The Gathering to become the leader among trading card games worldwide, with 39.5% of the searches.
- In September 2026, Pokémon TCG gained share of searches among trading card games worldwide, from 20.6% to 21.6%.
- In September 2026, Magic: The Gathering lost share of searches among trading card games worldwide, from 37.7% to 32.3%.
- In September 2026, One Piece Card Game lost share of searches among trading card games worldwide, from 7.6% to 4.3%.
- In September 2026, Disney Lorcana lost share of searches among trading card games worldwide, from 3.4% to 2.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trading card games | 673K | 30.2% | 2 |
| Nov 2025 | Trading card games | 673K | 32.1% | 2 |
| Dec 2025 | Trading card games | 673K | 33.5% | 2 |
| Jan 2026 | Trading card games | 673K | 32.1% | 2 |
| Feb 2026 | Trading card games | 550K | 31.3% | 2 |
| Mar 2026 | Trading card games | 550K | 26.3% | 2 |
| Apr 2026 | Trading card games | 550K | 29.9% | 2 |
| May 2026 | Trading card games | 550K | 26.5% | 2 |
| Jun 2026 | Trading card games | 550K | 29.8% | 2 |
| Jul 2026 | Trading card games | 673K | 34.7% | 1 |
| Aug 2026 | Trading card games | 823K | 37.7% | 1 |
| Sep 2026 | Trading card games | 673K | 32.3% | 2 |

## How are Magic: The Gathering’s branded searches counted?

Brandwave collects information about searches that people make online using Magic: The Gathering’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “magic the gathering”

## Which trading card games compete with Magic: The Gathering?

- [Yu-Gi-Oh!](/demand/global-en/brands/yu-gi-oh): Head-to-head: /demand/global-en/compare/magic-the-gathering-vs-yu-gi-oh
- [Pokémon TCG](/demand/global-en/brands/pokemon-tcg): Head-to-head: /demand/global-en/compare/magic-the-gathering-vs-pokemon-tcg
- [One Piece Card Game](/demand/global-en/brands/one-piece-card-game): Head-to-head: /demand/global-en/compare/magic-the-gathering-vs-one-piece-card-game
- [Disney Lorcana](/demand/global-en/brands/disney-lorcana): Head-to-head: /demand/global-en/compare/disney-lorcana-vs-magic-the-gathering

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Magic: The Gathering: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/magic-the-gathering

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/magic-the-gathering. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.