--- title: "Maggi: search popularity and Share of Search worldwide" description: "Maggi makes instant noodles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/maggi" publisher: "Brandwave" --- # Maggi: search popularity and Share of Search worldwide Maggi makes instant noodles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Maggi - **Owned by**: Nestlé - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among noodles**: 47.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Noodles | 1 | 47.5% | 450K | | Stock cubes | 1 | 55.7% | 450K | | Seasoning brands | 1 | 57.4% | 450K | - [Noodles](/demand/global-en/categories/noodles) - [Stock cubes](/demand/global-en/categories/stock-cubes) - [Seasoning brands](/demand/global-en/categories/seasoning-brands) ## How has branded search demand for Maggi changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Maggi worldwide rose from 368K to 450K. - Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide increased from 44.4% to 47.5%. - Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide peaked at 48.5% in January 2026 and was lowest at 43.5% in July 2026. - Across the 11 months ending August 2026, Maggi’s estimated Share of Search among stock cubes worldwide increased from 45.6% to 55.7%. - Across the 11 months ending August 2026, Maggi’s estimated Share of Search among stock cubes worldwide peaked at 55.7% in May 2026 and was lowest at 26.8% in November 2025. - Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide increased from 52% to 57.4%. - Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide peaked at 58.7% in May 2026 and was lowest at 32.8% in November 2025. ## How did search popularity change for noodles worldwide in August 2026? - In August 2026, Maggi gained estimated Share of Search among noodles worldwide, from 43.5% to 47.5%. - In August 2026, Nongshim gained estimated Share of Search among noodles worldwide, from 5.9% to 6.4%. - In August 2026, Indomie lost estimated Share of Search among noodles worldwide, from 35.6% to 31.8%. - In August 2026, Maruchan lost estimated Share of Search among noodles worldwide, from 10.7% to 9.6%. - Estimated monthly branded searches for Nissin worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Samyang worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. ## How did search popularity change for stock cubes worldwide in August 2026? - In August 2026, Maggi gained estimated Share of Search among stock cubes worldwide, from 50.7% to 55.7%. - In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 33.9% to 30.4%. - In August 2026, Knorr lost estimated Share of Search among stock cubes worldwide, from 15.2% to 13.6%. - Estimated monthly branded searches for Massel worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026. - Estimated monthly branded searches for Bovril worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026. ## How did search popularity change for seasoning brands worldwide in August 2026? - In August 2026, Lawry's overtook Old Bay to rank 3rd among seasoning brands worldwide, at 14%. - In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 53.9% to 57.4%. - In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%. - In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%. - Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Noodles | 368K | 44.4% | 1 | | Nov 2025 | Noodles | 368K | 44.4% | 1 | | Dec 2025 | Noodles | 368K | 44.9% | 1 | | Jan 2026 | Noodles | 450K | 48.5% | 1 | | Feb 2026 | Noodles | 368K | 48.1% | 1 | | Mar 2026 | Noodles | 450K | 47% | 1 | | Apr 2026 | Noodles | 368K | 43.8% | 1 | | May 2026 | Noodles | 450K | 48.5% | 1 | | Jun 2026 | Noodles | 368K | 44.4% | 1 | | Jul 2026 | Noodles | 368K | 43.5% | 1 | | Aug 2026 | Noodles | 450K | 47.5% | 1 | | Sep 2026 | Noodles | — | — | — | | Oct 2025 | Stock cubes | 368K | 45.6% | 1 | | Nov 2025 | Stock cubes | 368K | 26.8% | 3 | | Dec 2025 | Stock cubes | 368K | 45.6% | 1 | | Jan 2026 | Stock cubes | 450K | 53.9% | 1 | | Feb 2026 | Stock cubes | 368K | 50.6% | 1 | | Mar 2026 | Stock cubes | 450K | 54% | 1 | | Apr 2026 | Stock cubes | 368K | 50.7% | 1 | | May 2026 | Stock cubes | 450K | 55.7% | 1 | | Jun 2026 | Stock cubes | 368K | 50.7% | 1 | | Jul 2026 | Stock cubes | 368K | 50.7% | 1 | | Aug 2026 | Stock cubes | 450K | 55.7% | 1 | | Sep 2026 | Stock cubes | — | — | — | | Oct 2025 | Seasoning brands | 368K | 52% | 1 | | Nov 2025 | Seasoning brands | 368K | 32.8% | 2 | | Dec 2025 | Seasoning brands | 368K | 47.4% | 1 | | Jan 2026 | Seasoning brands | 450K | 55.5% | 1 | | Feb 2026 | Seasoning brands | 368K | 55.5% | 1 | | Mar 2026 | Seasoning brands | 450K | 56.9% | 1 | | Apr 2026 | Seasoning brands | 368K | 53.9% | 1 | | May 2026 | Seasoning brands | 450K | 58.7% | 1 | | Jun 2026 | Seasoning brands | 368K | 53.9% | 1 | | Jul 2026 | Seasoning brands | 368K | 53.9% | 1 | | Aug 2026 | Seasoning brands | 450K | 57.4% | 1 | | Sep 2026 | Seasoning brands | — | — | — | ## How is Maggi measured? Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “maggi” ## Which noodles compete with Maggi? - [Indomie](/demand/global-en/brands/indomie): Head-to-head: /demand/global-en/compare/indomie-vs-maggi - [Maruchan](/demand/global-en/brands/maruchan): Head-to-head: /demand/global-en/compare/maggi-vs-maruchan - [Nongshim](/demand/global-en/brands/nongshim): Head-to-head: /demand/global-en/compare/maggi-vs-nongshim - [Samyang](/demand/global-en/brands/samyang): Head-to-head: /demand/global-en/compare/maggi-vs-samyang - [Nissin](/demand/global-en/brands/nissin): Head-to-head: /demand/global-en/compare/maggi-vs-nissin ## Who owns Maggi? Maggi is owned by Nestlé. Brandwave also tracks Purina, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide. - [Nestlé](/demand/global-en/companies/nestle): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Maggi? Maggi is owned by Nestlé. Brandwave also tracks Purina, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide. ## Cite this page Brandwave. "Maggi: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/maggi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/maggi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.