--- title: "Mage: search popularity worldwide" description: "Mage is a tool for building and running data pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mage-ai" publisher: "Brandwave" --- # Mage: search popularity worldwide Mage is a tool for building and running data pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mage - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among data orchestration platforms**: 47.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Data orchestration platforms | 1 | 47.2% | 49.5K | - [Data orchestration platforms](/demand/global-en/categories/data-orchestration-platforms) ## Top data orchestration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mage is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airflow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dagster | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Prefect | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Kestra | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | dbt | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Mage | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Astronomer | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about data orchestration platforms - Asked ChatGPT "Which data orchestration platform should I use?": 1. Dagster, 2. Prefect, 3. Airflow, 4. Kestra, 5. dbt - Asked ChatGPT "What are the best data orchestration platforms?": 1. Airflow, 2. Dagster, 3. Prefect, 4. Kestra, 5. Mage, 6. Astronomer, 7. dbt - Asked ChatGPT "What's the best data orchestration platform for data pipelines?": 1. Airflow, 2. Dagster, 3. Prefect, 4. dbt, 5. Astronomer - Searched Google, AI Overview "data orchestration platforms": 1. Airflow, 2. Dagster, 3. Prefect, 4. Kestra, 5. dbt, 6. Astronomer - Searched Google, AI Overview "best data orchestration tool": 1. Airflow, 2. Prefect, 3. Dagster, 4. Kestra, 5. Mage, 6. dbt Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Mage changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mage worldwide rose from 5.4K to 49.5K. - Across the 12 months ending September 2026, Mage’s share of searches among data orchestration platforms worldwide increased from 7.2% to 47.2%. - Across the 12 months ending September 2026, Mage rose from 4th to 1st among data orchestration platforms worldwide. ## How did search popularity change for data orchestration platforms worldwide in September 2026? - In September 2026, Mage gained share of searches among data orchestration platforms worldwide, from 46.3% to 47.2%. - In September 2026, dbt lost share of searches among data orchestration platforms worldwide, from 7.6% to 6.3%. - In September 2026, Prefect rose from 6th to 5th among data orchestration platforms worldwide. - In September 2026, Airflow fell from 5th to 6th among data orchestration platforms worldwide. - Estimated monthly branded searches for Dagster worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Data orchestration platforms | 5.4K | 7.2% | 4 | | Nov 2025 | Data orchestration platforms | 5.4K | 8.6% | 4 | | Dec 2025 | Data orchestration platforms | 5.4K | 8.6% | 4 | | Jan 2026 | Data orchestration platforms | 5.4K | 8.5% | 4 | | Feb 2026 | Data orchestration platforms | 5.4K | 8.6% | 4 | | Mar 2026 | Data orchestration platforms | 12.1K | 14.6% | 3 | | Apr 2026 | Data orchestration platforms | 12.1K | 16.2% | 3 | | May 2026 | Data orchestration platforms | 18.1K | 22.6% | 3 | | Jun 2026 | Data orchestration platforms | 22.2K | 26% | 3 | | Jul 2026 | Data orchestration platforms | 33.1K | 34.3% | 1 | | Aug 2026 | Data orchestration platforms | 49.5K | 46.3% | 1 | | Sep 2026 | Data orchestration platforms | 49.5K | 47.2% | 1 | ## How are Mage’s branded searches counted? Brandwave collects information about searches that people make online using Mage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mage ai” ## Which data orchestration platforms compete with Mage? - [Kestra](/demand/global-en/brands/kestra): Head-to-head: /demand/global-en/compare/kestra-vs-mage-ai - [Dagster](/demand/global-en/brands/dagster): Head-to-head: /demand/global-en/compare/dagster-vs-mage-ai - [dbt](/demand/global-en/brands/dbt): Head-to-head: /demand/global-en/compare/dbt-vs-mage-ai - [Prefect](/demand/global-en/brands/prefect): Head-to-head: /demand/global-en/compare/mage-ai-vs-prefect - [Airflow](/demand/global-en/brands/airflow): Head-to-head: /demand/global-en/compare/airflow-vs-mage-ai - [Astronomer](/demand/global-en/brands/astronomer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mage: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mage-ai This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mage-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.