--- title: "MAFEX: search popularity worldwide" description: "Medicom Toy's line of articulated action figures. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mafex" publisher: "Brandwave" --- # MAFEX: search popularity worldwide Medicom Toy's line of articulated action figures. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MAFEX - **Owned by**: Medicom Toy - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among action figure brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Action figure brands | 7 | 1.2% | 40.5K | - [Action figure brands](/demand/global-en/categories/action-figure-brands) ## Top action figure brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MAFEX was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MAFEX is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hasbro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | NECA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | McFarlane | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Bandai | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Hot Toys | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | MAFEX | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Barbie | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Funko | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about action figure brands - Asked ChatGPT "Which action figure brand should I buy?": 1. McFarlane, 2. Hasbro, 3. Bandai, 4. NECA, 5. Hot Toys - Asked ChatGPT "What are the best action figure brands?": 1. Bandai, 2. Hasbro, 3. NECA, 4. Hot Toys, 5. McFarlane, 6. MAFEX - Asked ChatGPT "What's the best action figure brand for collectors?": 1. NECA, 2. McFarlane, 3. Hasbro, 4. Hot Toys, 5. MAFEX - Searched Google, AI Overview "action figures": 1. Hasbro, 2. NECA, 3. McFarlane, 4. Hot Toys Not named in any answer: Barbie and Funko. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for MAFEX changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MAFEX worldwide rose from 27.1K to 40.5K. - Across the 12 months ending September 2026, MAFEX rose from 8th to 7th among action figure brands worldwide. ## How did search popularity change for action figure brands worldwide in September 2026? - In September 2026, Barbie gained share of searches among action figure brands worldwide, from 52.2% to 54.6%. - In September 2026, Funko gained share of searches among action figure brands worldwide, from 15.7% to 16.4%. - In September 2026, Bandai lost share of searches among action figure brands worldwide, from 10.5% to 9%. - In September 2026, Hot Toys lost share of searches among action figure brands worldwide, from 10.5% to 9%. - Estimated monthly branded searches for MAFEX worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for McFarlane worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Action figure brands | 27.1K | 0.72% | 8 | | Nov 2025 | Action figure brands | 27.1K | 0.66% | 8 | | Dec 2025 | Action figure brands | 33.1K | 0.72% | 8 | | Jan 2026 | Action figure brands | 33.1K | 0.82% | 8 | | Feb 2026 | Action figure brands | 22.2K | 0.71% | 8 | | Mar 2026 | Action figure brands | 27.1K | 0.75% | 8 | | Apr 2026 | Action figure brands | 33.1K | 0.93% | 8 | | May 2026 | Action figure brands | 33.1K | 1% | 8 | | Jun 2026 | Action figure brands | 33.1K | 1.1% | 8 | | Jul 2026 | Action figure brands | 33.1K | 0.99% | 8 | | Aug 2026 | Action figure brands | 49.5K | 1.4% | 7 | | Sep 2026 | Action figure brands | 40.5K | 1.2% | 7 | ## How are MAFEX’s branded searches counted? Brandwave collects information about searches that people make online using MAFEX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mafex” ## Which action figure brands compete with MAFEX? - [Barbie](/demand/global-en/brands/barbie) - [Funko](/demand/global-en/brands/funko) - [Bandai](/demand/global-en/brands/bandai): Head-to-head: /demand/global-en/compare/bandai-vs-mafex - [Hot Toys](/demand/global-en/brands/hot-toys): Head-to-head: /demand/global-en/compare/hot-toys-vs-mafex - [Hasbro](/demand/global-en/brands/hasbro): Head-to-head: /demand/global-en/compare/hasbro-vs-mafex - [NECA](/demand/global-en/brands/neca): Head-to-head: /demand/global-en/compare/mafex-vs-neca - [McFarlane](/demand/global-en/brands/mcfarlane): Head-to-head: /demand/global-en/compare/mafex-vs-mcfarlane ## Who owns MAFEX? MAFEX is owned by Medicom Toy. Brandwave does not track any other brands owned by Medicom Toy. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns MAFEX? MAFEX is owned by Medicom Toy. Brandwave does not track any other brands owned by Medicom Toy. ## Cite this page Brandwave. "MAFEX: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mafex This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mafex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.