--- title: "Madewell: search popularity worldwide" description: "An American clothing retailer known for jeans and casual womenswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/madewell" publisher: "Brandwave" --- # Madewell: search popularity worldwide An American clothing retailer known for jeans and casual womenswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Madewell - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among women's fashion retailers**: 0.88% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Women's fashion retailers | 9 | 0.88% | 823K | | Denim brands | 2 | 34.6% | 823K | | Jeans brands | 2 | 35.7% | 823K | | Waist belt brands | 1 | 89.5% | 823K | - [Women's fashion retailers](/demand/global-en/categories/womens-fashion-retailers) - [Denim brands](/demand/global-en/categories/denim-brands) - [Jeans brands](/demand/global-en/categories/jeans-brands) - [Waist belt brands](/demand/global-en/categories/waist-belt-brands) ## Top women's fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Madewell was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Madewell is the most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Madewell | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nordstrom | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Old Navy | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Zara | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Uniqlo | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quince | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Aritzia | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | H&M | 8th | 0 of 3 | 1 of 1 | 1 of 4 | | Anthropologie | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Cotton On | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Country Road | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Seed Heritage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Max | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about women's fashion retailers - Asked ChatGPT "Which women's fashion retailer should I shop at?": 1. Madewell, 2. Zara, 3. Old Navy, 4. Aritzia, 5. Anthropologie - Asked ChatGPT "What are the best women's fashion retailers?": 1. Nordstrom, 2. Quince, 3. Madewell, 4. Aritzia, 5. Zara, 6. Old Navy, 7. Anthropologie, 8. Uniqlo - Asked ChatGPT "What's the best women's fashion retailer for everyday clothes?": 1. Uniqlo, 2. Old Navy, 3. Madewell, 4. Quince - Searched Google, AI Overview "women's fashion retailers": 1. Nordstrom, 2. H&M Not named in any answer: Cotton On, Country Road, Seed Heritage and Max. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Madewell changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Madewell worldwide held steady at 823K. - Across the 12 months ending September 2026, Madewell’s share of searches among women's fashion retailers worldwide held steady, from 0.81% to 0.88%. - Across the 12 months ending September 2026, Madewell’s share of searches among denim brands worldwide increased from 31.9% to 34.6%. - Across the 12 months ending September 2026, Madewell’s share of searches among denim brands worldwide peaked at 37.3% in November 2025 and was lowest at 28% in February 2026. - Across the 12 months ending September 2026, Madewell’s share of searches among jeans brands worldwide increased from 32.8% to 35.7%. - Across the 12 months ending September 2026, Madewell’s share of searches among jeans brands worldwide peaked at 38.2% in November 2025 and was lowest at 29% in February 2026. - Across the 12 months ending September 2026, Madewell’s share of searches among waist belt brands worldwide peaked at 93.5% in June 2026 and was lowest at 85.4% in January 2026. ## How did search popularity change for women's fashion retailers worldwide in September 2026? - In September 2026, Aritzia gained share of searches among women's fashion retailers worldwide, from 3.5% to 4.4%. - In September 2026, Zara gained share of searches among women's fashion retailers worldwide, from 39.2% to 39.7%. - In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%. - Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026. - Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026. - Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026. ## How did search popularity change for denim brands worldwide in September 2026? - In September 2026, Nudie Jeans gained share of searches among denim brands worldwide, from 8.6% to 10.3%. - In September 2026, Levi's lost share of searches among denim brands worldwide, from 35.3% to 34.6%. - In September 2026, Madewell lost share of searches among denim brands worldwide, from 35.3% to 34.6%. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## How did search popularity change for jeans brands worldwide in September 2026? - In September 2026, Nudie Jeans gained share of searches among jeans brands worldwide, from 8.9% to 10.7%. - In September 2026, Levi's lost share of searches among jeans brands worldwide, from 36.5% to 35.7%. - In September 2026, Madewell lost share of searches among jeans brands worldwide, from 36.5% to 35.7%. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## How did search popularity change for waist belt brands worldwide in September 2026? - In September 2026, Thursday Boot Company gained share of searches among waist belt brands worldwide, from 6.8% to 9.8%. - In September 2026, Madewell lost share of searches among waist belt brands worldwide, from 92.4% to 89.5%. - Estimated monthly branded searches for Salomon worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026. - Estimated monthly branded searches for Osprey worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Women's fashion retailers | 823K | 0.81% | 9 | | Nov 2025 | Women's fashion retailers | 1.2M | 0.98% | 9 | | Dec 2025 | Women's fashion retailers | 1M | 0.84% | 10 | | Jan 2026 | Women's fashion retailers | 673K | 0.71% | 10 | | Feb 2026 | Women's fashion retailers | 550K | 0.72% | 10 | | Mar 2026 | Women's fashion retailers | 823K | 0.87% | 10 | | Apr 2026 | Women's fashion retailers | 823K | 0.88% | 10 | | May 2026 | Women's fashion retailers | 823K | 0.83% | 10 | | Jun 2026 | Women's fashion retailers | 673K | 0.73% | 10 | | Jul 2026 | Women's fashion retailers | 673K | 0.72% | 10 | | Aug 2026 | Women's fashion retailers | 823K | 0.87% | 9 | | Sep 2026 | Women's fashion retailers | 823K | 0.88% | 9 | | Oct 2025 | Denim brands | 823K | 31.9% | 2 | | Nov 2025 | Denim brands | 1.2M | 37.3% | 2 | | Dec 2025 | Denim brands | 1M | 35.9% | 2 | | Jan 2026 | Denim brands | 673K | 28.1% | 2 | | Feb 2026 | Denim brands | 550K | 28% | 2 | | Mar 2026 | Denim brands | 823K | 32.3% | 2 | | Apr 2026 | Denim brands | 823K | 35.3% | 2 | | May 2026 | Denim brands | 823K | 34.8% | 2 | | Jun 2026 | Denim brands | 673K | 31.9% | 2 | | Jul 2026 | Denim brands | 673K | 31.7% | 2 | | Aug 2026 | Denim brands | 823K | 35.3% | 2 | | Sep 2026 | Denim brands | 823K | 34.6% | 2 | | Oct 2025 | Jeans brands | 823K | 32.8% | 2 | | Nov 2025 | Jeans brands | 1.2M | 38.2% | 2 | | Dec 2025 | Jeans brands | 1M | 37.3% | 2 | | Jan 2026 | Jeans brands | 673K | 29.2% | 2 | | Feb 2026 | Jeans brands | 550K | 29% | 2 | | Mar 2026 | Jeans brands | 823K | 33.5% | 2 | | Apr 2026 | Jeans brands | 823K | 37% | 2 | | May 2026 | Jeans brands | 823K | 36.6% | 2 | | Jun 2026 | Jeans brands | 673K | 33.8% | 2 | | Jul 2026 | Jeans brands | 673K | 34% | 2 | | Aug 2026 | Jeans brands | 823K | 36.5% | 2 | | Sep 2026 | Jeans brands | 823K | 35.7% | 2 | | Oct 2025 | Waist belt brands | 823K | 89.4% | 1 | | Nov 2025 | Waist belt brands | 1.2M | 91.3% | 1 | | Dec 2025 | Waist belt brands | 1M | 87.7% | 1 | | Jan 2026 | Waist belt brands | 673K | 85.4% | 1 | | Feb 2026 | Waist belt brands | 550K | 87.5% | 1 | | Mar 2026 | Waist belt brands | 823K | 92.5% | 1 | | Apr 2026 | Waist belt brands | 823K | 92.5% | 1 | | May 2026 | Waist belt brands | 823K | 92.5% | 1 | | Jun 2026 | Waist belt brands | 673K | 93.5% | 1 | | Jul 2026 | Waist belt brands | 673K | 93.4% | 1 | | Aug 2026 | Waist belt brands | 823K | 92.4% | 1 | | Sep 2026 | Waist belt brands | 823K | 89.5% | 1 | ## How are Madewell’s branded searches counted? Brandwave collects information about searches that people make online using Madewell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “madewell” ## Which women's fashion retailers compete with Madewell? - [Zara](/demand/global-en/brands/zara) - [H&M](/demand/global-en/brands/h-and-m) - [Uniqlo](/demand/global-en/brands/uniqlo) - [Old Navy](/demand/global-en/brands/old-navy) - [Nordstrom](/demand/global-en/brands/nordstrom) - [Aritzia](/demand/global-en/brands/aritzia): Head-to-head: /demand/global-en/compare/aritzia-vs-madewell - [Anthropologie](/demand/global-en/brands/anthropologie): Head-to-head: /demand/global-en/compare/anthropologie-vs-madewell - [Cotton On](/demand/global-en/brands/cotton-on): Head-to-head: /demand/global-en/compare/cotton-on-vs-madewell - [Country Road](/demand/global-en/brands/country-road): Head-to-head: /demand/global-en/compare/country-road-vs-madewell - [Quince](/demand/global-en/brands/quince): Head-to-head: /demand/global-en/compare/madewell-vs-quince - [Seed Heritage](/demand/global-en/brands/seed-heritage) - [Max](/demand/global-en/brands/max) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Madewell: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/madewell This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/madewell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.