---
title: "MadeGood: search popularity worldwide"
description: "MadeGood makes granola bars and snacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/madegood"
publisher: "Brandwave"
---

# MadeGood: search popularity worldwide

MadeGood makes granola bars and snacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MadeGood
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among granola bar brands**: 10.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Granola bar brands | 3 | 10.6% | 76.6K |
| Muesli bars brands | 2 | 23% | 76.6K |

- [Granola bar brands](/demand/global-en/categories/granola-bar-brands)
- [Muesli bars brands](/demand/global-en/categories/muesli-bars-brands)

## How has branded search demand for MadeGood changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for MadeGood worldwide rose from 58.6K to 76.6K.
- Across the 12 months ending September 2026, MadeGood’s share of searches among granola bar brands worldwide increased from 7.8% to 10.6%.
- Across the 12 months ending September 2026, MadeGood’s share of searches among granola bar brands worldwide peaked at 10.6% in September 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, MadeGood rose from 6th to 3rd among granola bar brands worldwide.
- Across the 12 months ending September 2026, MadeGood’s share of searches among muesli bars brands worldwide increased from 17.2% to 23%.
- Across the 12 months ending September 2026, MadeGood’s share of searches among muesli bars brands worldwide peaked at 23.8% in August 2026 and was lowest at 9.4% in December 2025.
- Across the 12 months ending September 2026, MadeGood rose from 3rd to 2nd among muesli bars brands worldwide.

## How did search popularity change for granola bar brands worldwide in September 2026?

- In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 10.2% of the searches.
- In September 2026, Belvita gained share of searches among granola bar brands worldwide, from 7.1% to 10.2%.
- In September 2026, Clif Bar gained share of searches among granola bar brands worldwide, from 12.9% to 15.2%.
- In September 2026, MadeGood gained share of searches among granola bar brands worldwide, from 9% to 10.6%.
- In September 2026, RXBAR gained share of searches among granola bar brands worldwide, from 3.2% to 4.6%.
- In September 2026, Cadbury lost share of searches among granola bar brands worldwide, from 52.9% to 41.6%.

## How did search popularity change for muesli bars brands worldwide in September 2026?

- In September 2026, Nature Valley gained share of searches among muesli bars brands worldwide, from 18.8% to 22.3%.
- In September 2026, Arnott's lost share of searches among muesli bars brands worldwide, from 51.2% to 49.6%.
- In September 2026, Brookfarm lost share of searches among muesli bars brands worldwide, from 5.6% to 4.5%.
- In September 2026, MadeGood lost share of searches among muesli bars brands worldwide, from 23.8% to 23%.
- Estimated monthly branded searches for Griffin's worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
- Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Granola bar brands | 58.6K | 7.8% | 6 |
| Nov 2025 | Granola bar brands | 47.9K | 3.6% | 6 |
| Dec 2025 | Granola bar brands | 39.2K | 5.9% | 6 |
| Jan 2026 | Granola bar brands | 58.6K | 8.3% | 6 |
| Feb 2026 | Granola bar brands | 47.9K | 6.6% | 6 |
| Mar 2026 | Granola bar brands | 62.7K | 7.3% | 4 |
| Apr 2026 | Granola bar brands | 58.6K | 7.8% | 6 |
| May 2026 | Granola bar brands | 58.6K | 8.6% | 6 |
| Jun 2026 | Granola bar brands | 51.2K | 7% | 5 |
| Jul 2026 | Granola bar brands | 51.2K | 7.8% | 4 |
| Aug 2026 | Granola bar brands | 76.6K | 9% | 3 |
| Sep 2026 | Granola bar brands | 76.6K | 10.6% | 3 |
| Oct 2025 | Muesli bars brands | 58.6K | 17.2% | 3 |
| Nov 2025 | Muesli bars brands | 47.9K | 12.6% | 3 |
| Dec 2025 | Muesli bars brands | 39.2K | 9.4% | 3 |
| Jan 2026 | Muesli bars brands | 58.6K | 16.5% | 3 |
| Feb 2026 | Muesli bars brands | 47.9K | 18.4% | 3 |
| Mar 2026 | Muesli bars brands | 62.7K | 19.7% | 3 |
| Apr 2026 | Muesli bars brands | 58.6K | 19.3% | 3 |
| May 2026 | Muesli bars brands | 58.6K | 19.3% | 3 |
| Jun 2026 | Muesli bars brands | 51.2K | 17.5% | 3 |
| Jul 2026 | Muesli bars brands | 51.2K | 17.4% | 3 |
| Aug 2026 | Muesli bars brands | 76.6K | 23.8% | 2 |
| Sep 2026 | Muesli bars brands | 76.6K | 23% | 2 |

## How are MadeGood’s branded searches counted?

Brandwave collects information about searches that people make online using MadeGood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “made good granola bars”
- “madegood”

## Which granola bar brands compete with MadeGood?

- [Cadbury](/demand/global-en/brands/cadbury): Head-to-head: /demand/global-en/compare/cadbury-vs-madegood
- [Clif Bar](/demand/global-en/brands/clif-bar): Head-to-head: /demand/global-en/compare/clif-bar-vs-madegood
- [Belvita](/demand/global-en/brands/belvita): Head-to-head: /demand/global-en/compare/belvita-vs-madegood
- [Nature Valley](/demand/global-en/brands/nature-valley): Head-to-head: /demand/global-en/compare/madegood-vs-nature-valley
- [Kind](/demand/global-en/brands/kind): Head-to-head: /demand/global-en/compare/kind-vs-madegood
- [RXBAR](/demand/global-en/brands/rxbar)
- [Quaker Oats](/demand/global-en/brands/quaker-oats)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MadeGood: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/madegood

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/madegood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
