---
title: "Mad River: search popularity and Share of Search worldwide"
description: "Mad River is canoe maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mad-river"
publisher: "Brandwave"
---

# Mad River: search popularity and Share of Search worldwide

Mad River is canoe maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mad River
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among canoe brands**: 0.39%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Canoe brands | 3 | 0.39% | 8.1K |

- [Canoe brands](/demand/global-en/categories/canoe-brands)

## How has branded search demand for Mad River changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mad River worldwide rose from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Mad River’s estimated Share of Search among canoe brands worldwide held steady, from 0.36% to 0.39%.

## How did search popularity change for canoe brands worldwide in August 2026?

- In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%.
- In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%.
- Estimated monthly branded searches for Esquif worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.
- Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Wenonah worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canoe brands | 6.6K | 0.36% | 3 |
| Nov 2025 | Canoe brands | 6.6K | 0.34% | 3 |
| Dec 2025 | Canoe brands | 12.1K | 0.63% | 3 |
| Jan 2026 | Canoe brands | 14.8K | 0.87% | 3 |
| Feb 2026 | Canoe brands | 9.9K | 0.58% | 3 |
| Mar 2026 | Canoe brands | 6.6K | 0.36% | 3 |
| Apr 2026 | Canoe brands | 6.6K | 0.36% | 3 |
| May 2026 | Canoe brands | 6.6K | 0.39% | 4 |
| Jun 2026 | Canoe brands | 6.6K | 0.37% | 3 |
| Jul 2026 | Canoe brands | 8.1K | 0.45% | 3 |
| Aug 2026 | Canoe brands | 8.1K | 0.39% | 3 |
| Sep 2026 | Canoe brands | — | — | — |

## How is Mad River measured?

Brandwave collects information about searches that people make online using Mad River’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mad river”

## Which canoe brands compete with Mad River?

- [Old Town](/demand/global-en/brands/old-town): Head-to-head: /demand/global-en/compare/mad-river-vs-old-town
- [Pelican](/demand/global-en/brands/pelican): Head-to-head: /demand/global-en/compare/mad-river-vs-pelican
- [Nova Craft](/demand/global-en/brands/nova-craft): Head-to-head: /demand/global-en/compare/mad-river-vs-nova-craft
- [Wenonah](/demand/global-en/brands/wenonah): Head-to-head: /demand/global-en/compare/mad-river-vs-wenonah
- [Esquif](/demand/global-en/brands/esquif): Head-to-head: /demand/global-en/compare/esquif-vs-mad-river

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mad River: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mad-river

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mad-river. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.