---
title: "Mad Monkey: search popularity worldwide"
description: "Mad Monkey is hostel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mad-monkey"
publisher: "Brandwave"
---

# Mad Monkey: search popularity worldwide

Mad Monkey is hostel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mad Monkey
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hostel booking platforms**: 0.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hostel booking platforms | 4 | 0.4% | 27.1K |

- [Hostel booking platforms](/demand/global-en/categories/hostel-booking-platforms)

## How has branded search demand for Mad Monkey changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mad Monkey worldwide fell from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Mad Monkey’s estimated Share of Search among hostel booking platforms worldwide held steady, from 0.6% to 0.4%.

## How did search popularity change for hostel booking platforms worldwide in August 2026?

- In August 2026, Agoda gained estimated Share of Search among hostel booking platforms worldwide, from 89.6% to 91.4%.
- In August 2026, Hostelworld lost estimated Share of Search among hostel booking platforms worldwide, from 8.1% to 6.7%.
- Estimated monthly branded searches for HI Hostels worldwide rose 24.1% over 11 measured months, from 8.7K to 10.8K in August 2026.
- Estimated monthly branded searches for HostelsClub worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
- Estimated monthly branded searches for Mad Monkey worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hostel booking platforms | 33.1K | 0.6% | 4 |
| Nov 2025 | Hostel booking platforms | 27.1K | 0.49% | 4 |
| Dec 2025 | Hostel booking platforms | 33.1K | 0.6% | 4 |
| Jan 2026 | Hostel booking platforms | 33.1K | 0.49% | 4 |
| Feb 2026 | Hostel booking platforms | 33.1K | 0.6% | 4 |
| Mar 2026 | Hostel booking platforms | 33.1K | 0.59% | 4 |
| Apr 2026 | Hostel booking platforms | 33.1K | 0.59% | 4 |
| May 2026 | Hostel booking platforms | 27.1K | 0.4% | 4 |
| Jun 2026 | Hostel booking platforms | 22.2K | 0.4% | 4 |
| Jul 2026 | Hostel booking platforms | 27.1K | 0.49% | 4 |
| Aug 2026 | Hostel booking platforms | 27.1K | 0.4% | 4 |
| Sep 2026 | Hostel booking platforms | — | — | — |

## How is Mad Monkey measured?

Brandwave collects information about searches that people make online using Mad Monkey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mad monkey”

## Which hostel booking platforms compete with Mad Monkey?

- [Agoda](/demand/global-en/brands/agoda): Head-to-head: /demand/global-en/compare/agoda-vs-mad-monkey
- [Hostelworld](/demand/global-en/brands/hostelworld): Head-to-head: /demand/global-en/compare/hostelworld-vs-mad-monkey
- [Generator](/demand/global-en/brands/generator-hostels): Head-to-head: /demand/global-en/compare/generator-hostels-vs-mad-monkey
- [HI Hostels](/demand/global-en/brands/hi-hostels): Head-to-head: /demand/global-en/compare/hi-hostels-vs-mad-monkey
- [HostelsClub](/demand/global-en/brands/hostelsclub): Head-to-head: /demand/global-en/compare/hostelsclub-vs-mad-monkey

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mad Monkey: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mad-monkey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mad-monkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.