--- title: "Macpac: search popularity and Share of Search worldwide" description: "MACPAC is a outdoor equipment retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/macpac" publisher: "Brandwave" --- # Macpac: search popularity and Share of Search worldwide MACPAC is a outdoor equipment retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Macpac - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among rain jacket brands**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rain jacket brands | 5 | 2.2% | 165K | | Sleeping bag brands | 2 | 13.9% | 165K | | Camping tent brands | 2 | 15.3% | 165K | | Camping chair brands | 2 | 15.9% | 165K | - [Rain jacket brands](/demand/global-en/categories/rain-jacket-brands) - [Sleeping bag brands](/demand/global-en/categories/sleeping-bag-brands) - [Camping tent brands](/demand/global-en/categories/camping-tent-brands) - [Camping chair brands](/demand/global-en/categories/camping-chair-brands) ## How has branded search demand for Macpac changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Macpac worldwide rose from 135K to 165K. - Across the 11 months ending August 2026, Macpac’s estimated Share of Search among rain jacket brands worldwide increased from 1.2% to 2.2%. - Across the 11 months ending August 2026, Macpac’s estimated Share of Search among rain jacket brands worldwide peaked at 3.5% in June 2026 and was lowest at 1.2% in October 2025. - Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide decreased from 14.5% to 13.9%. - Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide peaked at 17.6% in December 2025 and was lowest at 13.9% in August 2026. - Across the 11 months ending August 2026, Macpac’s estimated Share of Search among camping tent brands worldwide peaked at 18.8% in December 2025 and was lowest at 15.3% in August 2026. - Across the 11 months ending August 2026, Macpac’s estimated Share of Search among camping chair brands worldwide peaked at 19% in February 2026 and was lowest at 15.9% in August 2026. ## How did search popularity change for rain jacket brands worldwide in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 2nd among rain jacket brands worldwide, at 24.8%. - In August 2026, Patagonia lost estimated Share of Search among rain jacket brands worldwide, from 38.6% to 37.1%. - In August 2026, The North Face lost estimated Share of Search among rain jacket brands worldwide, from 25.8% to 24.8%. - In August 2026, Macpac lost estimated Share of Search among rain jacket brands worldwide, from 2.8% to 2.2%. - Estimated monthly branded searches for Kathmandu worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026. ## How did search popularity change for sleeping bag brands worldwide in August 2026? - In August 2026, Kathmandu gained estimated Share of Search among sleeping bag brands worldwide, from 67.2% to 69.3%. - In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%. - Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026. - Estimated monthly branded searches for Therm-a-Rest worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026. - Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026. ## How did search popularity change for camping tent brands worldwide in August 2026? - In August 2026, Kathmandu gained estimated Share of Search among camping tent brands worldwide, from 74% to 76.5%. - In August 2026, Macpac lost estimated Share of Search among camping tent brands worldwide, from 18.1% to 15.3%. - Coleman’s estimated Share of Search among camping tent brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in August 2026. - Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026. - Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## How did search popularity change for camping chair brands worldwide in August 2026? - In August 2026, Kathmandu gained estimated Share of Search among camping chair brands worldwide, from 76.6% to 79.1%. - In August 2026, Macpac lost estimated Share of Search among camping chair brands worldwide, from 18.7% to 15.9%. - Coleman’s estimated Share of Search among camping chair brands worldwide has gained ground for 3 months in a row, from 3.1% to 3.9% in August 2026. - Estimated monthly branded searches for Wanderer worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026. - Estimated monthly branded searches for OZtrail worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rain jacket brands | 135K | 1.2% | 5 | | Nov 2025 | Rain jacket brands | 201K | 1.3% | 5 | | Dec 2025 | Rain jacket brands | 201K | 1.5% | 5 | | Jan 2026 | Rain jacket brands | 165K | 1.3% | 5 | | Feb 2026 | Rain jacket brands | 135K | 1.5% | 5 | | Mar 2026 | Rain jacket brands | 165K | 2% | 5 | | Apr 2026 | Rain jacket brands | 201K | 3% | 5 | | May 2026 | Rain jacket brands | 201K | 2.8% | 5 | | Jun 2026 | Rain jacket brands | 246K | 3.5% | 5 | | Jul 2026 | Rain jacket brands | 201K | 2.8% | 5 | | Aug 2026 | Rain jacket brands | 165K | 2.2% | 5 | | Sep 2026 | Rain jacket brands | — | — | — | | Oct 2025 | Sleeping bag brands | 135K | 14.5% | 2 | | Nov 2025 | Sleeping bag brands | 201K | 17.2% | 2 | | Dec 2025 | Sleeping bag brands | 201K | 17.6% | 2 | | Jan 2026 | Sleeping bag brands | 165K | 16.8% | 2 | | Feb 2026 | Sleeping bag brands | 135K | 16.8% | 2 | | Mar 2026 | Sleeping bag brands | 165K | 14.5% | 2 | | Apr 2026 | Sleeping bag brands | 201K | 17.2% | 2 | | May 2026 | Sleeping bag brands | 201K | 16.7% | 2 | | Jun 2026 | Sleeping bag brands | 246K | 17.3% | 2 | | Jul 2026 | Sleeping bag brands | 201K | 16.4% | 2 | | Aug 2026 | Sleeping bag brands | 165K | 13.9% | 2 | | Sep 2026 | Sleeping bag brands | — | — | — | | Oct 2025 | Camping tent brands | 135K | 15.7% | 2 | | Nov 2025 | Camping tent brands | 201K | 18.7% | 2 | | Dec 2025 | Camping tent brands | 201K | 18.8% | 2 | | Jan 2026 | Camping tent brands | 165K | 18.6% | 2 | | Feb 2026 | Camping tent brands | 135K | 18.5% | 2 | | Mar 2026 | Camping tent brands | 165K | 15.7% | 2 | | Apr 2026 | Camping tent brands | 201K | 18.4% | 2 | | May 2026 | Camping tent brands | 201K | 18.2% | 2 | | Jun 2026 | Camping tent brands | 246K | 18.6% | 2 | | Jul 2026 | Camping tent brands | 201K | 18.1% | 2 | | Aug 2026 | Camping tent brands | 165K | 15.3% | 2 | | Sep 2026 | Camping tent brands | — | — | — | | Oct 2025 | Camping chair brands | 135K | 16% | 2 | | Nov 2025 | Camping chair brands | 201K | 19% | 2 | | Dec 2025 | Camping chair brands | 201K | 19% | 2 | | Jan 2026 | Camping chair brands | 165K | 18.9% | 2 | | Feb 2026 | Camping chair brands | 135K | 19% | 2 | | Mar 2026 | Camping chair brands | 165K | 16.1% | 2 | | Apr 2026 | Camping chair brands | 201K | 18.9% | 2 | | May 2026 | Camping chair brands | 201K | 18.8% | 2 | | Jun 2026 | Camping chair brands | 246K | 19% | 2 | | Jul 2026 | Camping chair brands | 201K | 18.7% | 2 | | Aug 2026 | Camping chair brands | 165K | 15.9% | 2 | | Sep 2026 | Camping chair brands | — | — | — | ## How is Macpac measured? Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “macpac” ## Which rain jacket brands compete with Macpac? - [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/macpac-vs-patagonia - [Arc'teryx](/demand/global-en/brands/arcteryx): Head-to-head: /demand/global-en/compare/arcteryx-vs-macpac - [The North Face](/demand/global-en/brands/the-north-face): Head-to-head: /demand/global-en/compare/macpac-vs-the-north-face - [Kathmandu](/demand/global-en/brands/kathmandu): Head-to-head: /demand/global-en/compare/kathmandu-vs-macpac ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Macpac: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/macpac This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.