---
title: "Macmillan: search popularity and Share of Search worldwide"
description: "Macmillan is book publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/macmillan"
publisher: "Brandwave"
---

# Macmillan: search popularity and Share of Search worldwide

Macmillan is book publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Macmillan
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among book publishers**: 6.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Book publishers | 5 | 6.5% | 14.8K |

- [Book publishers](/demand/global-en/categories/book-publishers)

## How has branded search demand for Macmillan changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Macmillan worldwide held steady at 14.8K.
- Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide increased from 5.8% to 6.5%.
- Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide peaked at 7.8% in June 2026 and was lowest at 5.2% in November 2025.

## How did search popularity change for book publishers worldwide in August 2026?

- In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 23.1% to 26.7%.
- In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 42.2% to 40%.
- In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Book publishers | 14.8K | 5.8% | 5 |
| Nov 2025 | Book publishers | 12.1K | 5.2% | 5 |
| Dec 2025 | Book publishers | 12.1K | 5.5% | 5 |
| Jan 2026 | Book publishers | 14.8K | 5.5% | 5 |
| Feb 2026 | Book publishers | 12.1K | 5.7% | 5 |
| Mar 2026 | Book publishers | 14.8K | 5.9% | 5 |
| Apr 2026 | Book publishers | 14.8K | 6.3% | 5 |
| May 2026 | Book publishers | 12.1K | 5.8% | 5 |
| Jun 2026 | Book publishers | 14.8K | 7.8% | 5 |
| Jul 2026 | Book publishers | 14.8K | 6.9% | 5 |
| Aug 2026 | Book publishers | 14.8K | 6.5% | 5 |
| Sep 2026 | Book publishers | — | — | — |

## How is Macmillan measured?

Brandwave collects information about searches that people make online using Macmillan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “macmillan publishers”

## Which book publishers compete with Macmillan?

- [Penguin Random House](/demand/global-en/brands/penguin-random-house): Head-to-head: /demand/global-en/compare/macmillan-vs-penguin-random-house
- [HarperCollins](/demand/global-en/brands/harpercollins): Head-to-head: /demand/global-en/compare/harpercollins-vs-macmillan
- [Simon & Schuster](/demand/global-en/brands/simon-schuster): Head-to-head: /demand/global-en/compare/macmillan-vs-simon-schuster
- [Bloomsbury](/demand/global-en/brands/bloomsbury): Head-to-head: /demand/global-en/compare/bloomsbury-vs-macmillan
- [Hachette](/demand/global-en/brands/hachette): Head-to-head: /demand/global-en/compare/hachette-vs-macmillan

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Macmillan: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/macmillan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/macmillan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.