---
title: "Macleans: search popularity worldwide"
description: "Macleans makes oral care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/macleans"
publisher: "Brandwave"
---

# Macleans: search popularity worldwide

Macleans makes oral care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Macleans
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among oral care brands**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Oral care brands | 8 | 1% | 40.5K |

- [Oral care brands](/demand/global-en/categories/oral-care-brands)

## How has branded search demand for Macleans changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Macleans worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Macleans’ estimated Share of Search among oral care brands worldwide held steady, from 1.1% to 1%.

## How did search popularity change for oral care brands worldwide in September 2026?

- In September 2026, Philips Sonicare overtook Listerine to rank 4th among oral care brands worldwide, with 13.2% estimated Share of Search.
- In September 2026, Sensodyne gained estimated Share of Search among oral care brands worldwide, from 22.4% to 23%.
- In September 2026, Colgate lost estimated Share of Search among oral care brands worldwide, from 20.1% to 19%.
- In September 2026, Listerine lost estimated Share of Search among oral care brands worldwide, from 12.2% to 11.5%.
- In September 2026, Waterpik lost estimated Share of Search among oral care brands worldwide, from 10.3% to 9.7%.
- In September 2026, Oral-B rose from 3rd to 2nd among oral care brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oral care brands | 40.5K | 1.1% | 8 |
| Nov 2025 | Oral care brands | 40.5K | 0.99% | 8 |
| Dec 2025 | Oral care brands | 40.5K | 0.99% | 8 |
| Jan 2026 | Oral care brands | 40.5K | 1% | 8 |
| Feb 2026 | Oral care brands | 40.5K | 1.2% | 8 |
| Mar 2026 | Oral care brands | 40.5K | 1.1% | 8 |
| Apr 2026 | Oral care brands | 40.5K | 1.1% | 8 |
| May 2026 | Oral care brands | 33.1K | 0.96% | 8 |
| Jun 2026 | Oral care brands | 33.1K | 0.97% | 8 |
| Jul 2026 | Oral care brands | 33.1K | 0.92% | 8 |
| Aug 2026 | Oral care brands | 33.1K | 0.87% | 8 |
| Sep 2026 | Oral care brands | 40.5K | 1% | 8 |

## How is Macleans measured?

Brandwave collects information about searches that people make online using Macleans’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “macleans”

## Which oral care brands compete with Macleans?

- [Sensodyne](/demand/global-en/brands/sensodyne)
- [Oral-B](/demand/global-en/brands/oral-b)
- [Colgate](/demand/global-en/brands/colgate): Head-to-head: /demand/global-en/compare/colgate-vs-macleans
- [Philips Sonicare](/demand/global-en/brands/philips-sonicare): Head-to-head: /demand/global-en/compare/macleans-vs-philips-sonicare
- [Listerine](/demand/global-en/brands/listerine): Head-to-head: /demand/global-en/compare/listerine-vs-macleans
- [Waterpik](/demand/global-en/brands/waterpik): Head-to-head: /demand/global-en/compare/macleans-vs-waterpik
- [Corsodyl](/demand/global-en/brands/corsodyl): Head-to-head: /demand/global-en/compare/corsodyl-vs-macleans

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Macleans: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/macleans

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/macleans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.