--- title: "Machete: search popularity worldwide" description: "Machete makes hair clips and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/machete-hair" publisher: "Brandwave" --- # Machete: search popularity worldwide Machete makes hair clips and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Machete - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hair clips brands**: 0.97% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair clips brands | 6 | 0.97% | 5.7K | - [Hair clips brands](/demand/global-en/categories/hair-clips-brands) ## Top hair clips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Machete was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Machete is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Emi Jay | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kitsch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | TELETIES | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Machete | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | GIMME Beauty | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Scunci | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Tangle Teezer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Conair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fancii | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Goody | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hair clips brands - Asked ChatGPT "Which hair clips brand should I buy?": 1. Kitsch, 2. TELETIES, 3. Scunci - Asked ChatGPT "What are the best hair clips brands?": 1. Machete, 2. Emi Jay, 3. Kitsch, 4. TELETIES, 5. GIMME Beauty - Asked ChatGPT "What's the best hair clips brand for everyday hairstyles?": 1. GIMME Beauty, 2. Emi Jay, 3. Kitsch, 4. Machete - Searched Google, AI Overview "best hair clips": 1. Emi Jay, 2. TELETIES, 3. Scunci, 4. Machete Not named in any answer: Tangle Teezer, Conair, Fancii and Goody. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Machete changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Machete worldwide rose from 2K to 5.7K. - Across the 12 months ending September 2026, Machete’s share of searches among hair clips brands worldwide increased from 0.34% to 0.97%. - Across the 12 months ending September 2026, Machete’s share of searches among hair clips brands worldwide peaked at 1.9% in April 2026 and was lowest at 0.34% in October 2025. - Across the 12 months ending September 2026, Machete rose from 10th to 6th among hair clips brands worldwide. ## How did search popularity change for hair clips brands worldwide in September 2026? - In September 2026, Emi Jay gained share of searches among hair clips brands worldwide, from 12.7% to 15.4%. - In September 2026, TELETIES lost share of searches among hair clips brands worldwide, from 7% to 5.6%. - In September 2026, Tangle Teezer lost share of searches among hair clips brands worldwide, from 63.4% to 62.8%. - In September 2026, Kitsch lost share of searches among hair clips brands worldwide, from 3.4% to 2.8%. - Conair’s share of searches among hair clips brands worldwide has lost ground for 3 months in a row, from 14.4% to 10.3% in September 2026. - In September 2026, Fancii rose from 9th to 8th among hair clips brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair clips brands | 2K | 0.34% | 10 | | Nov 2025 | Hair clips brands | 3.8K | 0.49% | 8 | | Dec 2025 | Hair clips brands | 6.8K | 1.1% | 6 | | Jan 2026 | Hair clips brands | 4.2K | 0.77% | 8 | | Feb 2026 | Hair clips brands | 2.4K | 0.54% | 10 | | Mar 2026 | Hair clips brands | 3K | 0.59% | 9 | | Apr 2026 | Hair clips brands | 9.8K | 1.9% | 6 | | May 2026 | Hair clips brands | 6.3K | 1.2% | 7 | | Jun 2026 | Hair clips brands | 4.2K | 0.82% | 7 | | Jul 2026 | Hair clips brands | 6.5K | 1.3% | 6 | | Aug 2026 | Hair clips brands | 4.9K | 0.84% | 7 | | Sep 2026 | Hair clips brands | 5.7K | 0.97% | 6 | ## How are Machete’s branded searches counted? Brandwave collects information about searches that people make online using Machete’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “machete claw clip” - “machete hair clip” ## Which hair clips brands compete with Machete? - [Tangle Teezer](/demand/global-en/brands/tangle-teezer) - [Emi Jay](/demand/global-en/brands/emi-jay) - [Conair](/demand/global-en/brands/conair): Head-to-head: /demand/global-en/compare/conair-vs-machete-hair - [TELETIES](/demand/global-en/brands/teleties): Head-to-head: /demand/global-en/compare/machete-hair-vs-teleties - [Kitsch](/demand/global-en/brands/kitsch): Head-to-head: /demand/global-en/compare/kitsch-vs-machete-hair - [Scunci](/demand/global-en/brands/scunci): Head-to-head: /demand/global-en/compare/machete-hair-vs-scunci - [Fancii](/demand/global-en/brands/fancii): Head-to-head: /demand/global-en/compare/fancii-vs-machete-hair - [GIMME Beauty](/demand/global-en/brands/gimme-beauty) - [Goody](/demand/global-en/brands/goody) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Machete: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/machete-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/machete-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.