--- title: "MAC: search popularity worldwide" description: "A Japanese maker of kitchen knives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mac-knife" publisher: "Brandwave" --- # MAC: search popularity worldwide A Japanese maker of kitchen knives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MAC - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among kitchen knife brands**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kitchen knife brands | 6 | 1% | 8.1K | | Chef knife brands | 1 | 52.7% | 8.1K | - [Kitchen knife brands](/demand/global-en/categories/kitchen-knife-brands) - [Chef knife brands](/demand/global-en/categories/chef-knife-brands) ## Top kitchen knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MAC is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Victorinox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ZWILLING | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen knife brands - Asked ChatGPT "Which kitchen knife brand should I buy?": 1. Victorinox, 2. Wusthof, 3. MAC - Asked ChatGPT "What are the best kitchen knife brands?": 1. Wusthof, 2. MAC, 3. Shun, 4. Victorinox, 5. ZWILLING - Asked ChatGPT "What's the best kitchen knife brand for everyday cooking?": 1. Victorinox, 2. Wusthof, 3. MAC, 4. ZWILLING - Searched Google, AI Overview "best kitchen knife": 1. Wusthof, 2. Victorinox, 3. Shun - Searched Google, AI Overview "kitchen knife set": named none of the brands we track Not named in any answer: GLOBAL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for MAC changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MAC worldwide fell from 9.9K to 8.1K. - Across the 12 months ending September 2026, MAC’s share of searches among kitchen knife brands worldwide held steady at 1%. - Across the 12 months ending September 2026, MAC’s share of searches among chef knife brands worldwide increased from 37.1% to 52.7%. - Across the 12 months ending September 2026, MAC’s share of searches among chef knife brands worldwide peaked at 52.7% in September 2026 and was lowest at 25.3% in March 2026. ## How did search popularity change for kitchen knife brands worldwide in September 2026? - In September 2026, ZWILLING gained share of searches among kitchen knife brands worldwide, from 26.1% to 30.8%. - In September 2026, Victorinox lost share of searches among kitchen knife brands worldwide, from 58.7% to 56.7%. - In September 2026, Wusthof lost share of searches among kitchen knife brands worldwide, from 5.9% to 4.3%. - In September 2026, Shun lost share of searches among kitchen knife brands worldwide, from 3.6% to 2.8%. - Estimated monthly branded searches for MAC worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026. ## How did search popularity change for chef knife brands worldwide in September 2026? - In September 2026, Victorinox overtook Wusthof to rank 2nd among chef knife brands worldwide, with 23.4% of the searches. - In September 2026, MAC gained share of searches among chef knife brands worldwide, from 45.5% to 52.7%. - In September 2026, GLOBAL gained share of searches among chef knife brands worldwide, from 4% to 5.7%. - In September 2026, ZWILLING gained share of searches among chef knife brands worldwide, from 3.3% to 4.7%. - In September 2026, Shun gained share of searches among chef knife brands worldwide, from 2.2% to 3.1%. - In September 2026, Wusthof lost share of searches among chef knife brands worldwide, from 24.8% to 10.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kitchen knife brands | 9.9K | 1% | 6 | | Nov 2025 | Kitchen knife brands | 14.8K | 1.3% | 6 | | Dec 2025 | Kitchen knife brands | 18.1K | 1.4% | 6 | | Jan 2026 | Kitchen knife brands | 9.9K | 1.1% | 6 | | Feb 2026 | Kitchen knife brands | 8.1K | 1.1% | 6 | | Mar 2026 | Kitchen knife brands | 8.1K | 0.98% | 6 | | Apr 2026 | Kitchen knife brands | 8.1K | 1.1% | 6 | | May 2026 | Kitchen knife brands | 8.1K | 1% | 6 | | Jun 2026 | Kitchen knife brands | 6.6K | 0.86% | 6 | | Jul 2026 | Kitchen knife brands | 8.1K | 1.1% | 6 | | Aug 2026 | Kitchen knife brands | 9.9K | 1.3% | 6 | | Sep 2026 | Kitchen knife brands | 8.1K | 1% | 6 | | Oct 2025 | Chef knife brands | 9.9K | 37.1% | 1 | | Nov 2025 | Chef knife brands | 14.8K | 41.8% | 1 | | Dec 2025 | Chef knife brands | 18.1K | 33.4% | 1 | | Jan 2026 | Chef knife brands | 9.9K | 31.2% | 1 | | Feb 2026 | Chef knife brands | 8.1K | 32.3% | 2 | | Mar 2026 | Chef knife brands | 8.1K | 25.3% | 2 | | Apr 2026 | Chef knife brands | 8.1K | 30.6% | 2 | | May 2026 | Chef knife brands | 8.1K | 40.3% | 1 | | Jun 2026 | Chef knife brands | 6.6K | 33.4% | 1 | | Jul 2026 | Chef knife brands | 8.1K | 39.3% | 1 | | Aug 2026 | Chef knife brands | 9.9K | 45.5% | 1 | | Sep 2026 | Chef knife brands | 8.1K | 52.7% | 1 | ## How are MAC’s branded searches counted? Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mac knife” - “mac knives” ## Which kitchen knife brands compete with MAC? - [Victorinox](/demand/global-en/brands/victorinox): Head-to-head: /demand/global-en/compare/mac-knife-vs-victorinox - [ZWILLING](/demand/global-en/brands/zwilling): Head-to-head: /demand/global-en/compare/mac-knife-vs-zwilling - [Wusthof](/demand/global-en/brands/wusthof): Head-to-head: /demand/global-en/compare/mac-knife-vs-wusthof - [GLOBAL](/demand/global-en/brands/global-knives): Head-to-head: /demand/global-en/compare/global-knives-vs-mac-knife - [Shun](/demand/global-en/brands/shun-knives): Head-to-head: /demand/global-en/compare/mac-knife-vs-shun-knives ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MAC: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mac-knife This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mac-knife. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.