--- title: "MAC: search popularity and Share of Search worldwide" description: "MAC is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mac-cosmetics" publisher: "Brandwave" --- # MAC: search popularity and Share of Search worldwide MAC is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MAC - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among lipstick brands**: 2.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lipstick brands | 4 | 2.8% | 74K | | Foundation brands | 4 | 3.4% | 74K | | Eyeshadow brands | 4 | 6.5% | 74K | | Makeup brush brands | 1 | 43.9% | 74K | - [Lipstick brands](/demand/global-en/categories/lipstick-brands) - [Foundation brands](/demand/global-en/categories/foundation-brands) - [Eyeshadow brands](/demand/global-en/categories/eyeshadow-brands) - [Makeup brush brands](/demand/global-en/categories/makeup-brush-brands) ## How has branded search demand for MAC changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for MAC worldwide held steady at 74K. - Across the 11 months ending August 2026, MAC’s estimated Share of Search among lipstick brands worldwide held steady, from 2.6% to 2.8%. - Across the 11 months ending August 2026, MAC’s estimated Share of Search among foundation brands worldwide increased from 2.5% to 3.4%. - Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide increased from 5.4% to 6.5%. - Across the 11 months ending August 2026, MAC’s estimated Share of Search among eyeshadow brands worldwide peaked at 7.4% in December 2025 and was lowest at 5.4% in June 2026. - Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide increased from 39% to 43.9%. - Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide peaked at 43.9% in May 2026 and was lowest at 39% in October 2025. ## How did search popularity change for lipstick brands worldwide in August 2026? - Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026. - Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026. ## How did search popularity change for foundation brands worldwide in August 2026? - Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026. - Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026. ## How did search popularity change for eyeshadow brands worldwide in August 2026? - In August 2026, Urban Decay gained estimated Share of Search among eyeshadow brands worldwide, from 8.1% to 9.6%. - In August 2026, Maybelline lost estimated Share of Search among eyeshadow brands worldwide, from 73.3% to 72.1%. - Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for makeup brush brands worldwide in August 2026? - Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. - Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. - Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. - Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lipstick brands | 74K | 2.6% | 4 | | Nov 2025 | Lipstick brands | 110K | 2.3% | 4 | | Dec 2025 | Lipstick brands | 110K | 2.7% | 4 | | Jan 2026 | Lipstick brands | 74K | 2.8% | 4 | | Feb 2026 | Lipstick brands | 74K | 3.2% | 4 | | Mar 2026 | Lipstick brands | 74K | 2.8% | 4 | | Apr 2026 | Lipstick brands | 74K | 3.2% | 4 | | May 2026 | Lipstick brands | 74K | 3.2% | 4 | | Jun 2026 | Lipstick brands | 60.5K | 2.7% | 4 | | Jul 2026 | Lipstick brands | 74K | 2.8% | 4 | | Aug 2026 | Lipstick brands | 74K | 2.8% | 4 | | Sep 2026 | Lipstick brands | — | — | — | | Oct 2025 | Foundation brands | 74K | 2.5% | 4 | | Nov 2025 | Foundation brands | 110K | 2.9% | 4 | | Dec 2025 | Foundation brands | 110K | 3.4% | 4 | | Jan 2026 | Foundation brands | 74K | 3% | 4 | | Feb 2026 | Foundation brands | 74K | 3% | 4 | | Mar 2026 | Foundation brands | 74K | 2.8% | 4 | | Apr 2026 | Foundation brands | 74K | 3% | 4 | | May 2026 | Foundation brands | 74K | 3.2% | 4 | | Jun 2026 | Foundation brands | 60.5K | 2.9% | 4 | | Jul 2026 | Foundation brands | 74K | 3.4% | 4 | | Aug 2026 | Foundation brands | 74K | 3.4% | 4 | | Sep 2026 | Foundation brands | — | — | — | | Oct 2025 | Eyeshadow brands | 74K | 5.4% | 4 | | Nov 2025 | Eyeshadow brands | 110K | 6.4% | 4 | | Dec 2025 | Eyeshadow brands | 110K | 7.4% | 4 | | Jan 2026 | Eyeshadow brands | 74K | 6.1% | 4 | | Feb 2026 | Eyeshadow brands | 74K | 6.6% | 4 | | Mar 2026 | Eyeshadow brands | 74K | 6.3% | 4 | | Apr 2026 | Eyeshadow brands | 74K | 6.5% | 4 | | May 2026 | Eyeshadow brands | 74K | 6.3% | 4 | | Jun 2026 | Eyeshadow brands | 60.5K | 5.4% | 4 | | Jul 2026 | Eyeshadow brands | 74K | 6.6% | 4 | | Aug 2026 | Eyeshadow brands | 74K | 6.5% | 4 | | Sep 2026 | Eyeshadow brands | — | — | — | | Oct 2025 | Makeup brush brands | 74K | 39% | 1 | | Nov 2025 | Makeup brush brands | 110K | 41.7% | 1 | | Dec 2025 | Makeup brush brands | 110K | 42.7% | 1 | | Jan 2026 | Makeup brush brands | 74K | 40.3% | 1 | | Feb 2026 | Makeup brush brands | 74K | 43.9% | 1 | | Mar 2026 | Makeup brush brands | 74K | 42.1% | 1 | | Apr 2026 | Makeup brush brands | 74K | 43.5% | 1 | | May 2026 | Makeup brush brands | 74K | 43.9% | 1 | | Jun 2026 | Makeup brush brands | 60.5K | 42% | 1 | | Jul 2026 | Makeup brush brands | 74K | 43.9% | 1 | | Aug 2026 | Makeup brush brands | 74K | 43.9% | 1 | | Sep 2026 | Makeup brush brands | — | — | — | ## How is MAC measured? Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mac makeup” ## Which lipstick brands compete with MAC? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-mac-cosmetics - [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-maybelline - [Revlon](/demand/global-en/brands/revlon): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-revlon - [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-nars-cosmetics ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MAC: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mac-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.