---
title: "M1 Finance: search popularity and Share of Search worldwide"
description: "M1 Finance is investment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/m1-finance"
publisher: "Brandwave"
---

# M1 Finance: search popularity and Share of Search worldwide

M1 Finance is investment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: M1 Finance
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among robo advisors**: 4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Robo advisors | 4 | 4% | 33.1K |

- [Robo advisors](/demand/global-en/categories/robo-advisors)

## How has branded search demand for M1 Finance changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for M1 Finance worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, M1 Finance’s estimated Share of Search among robo advisors worldwide peaked at 4.9% in December 2025 and was lowest at 2.4% in March 2026.

## How did search popularity change for robo advisors worldwide in August 2026?

- In August 2026, M1 Finance gained estimated Share of Search among robo advisors worldwide, from 3.3% to 4%.
- In August 2026, Wealthsimple lost estimated Share of Search among robo advisors worldwide, from 65.1% to 64.5%.
- Estimated monthly branded searches for Nutmeg worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Robo advisors | 40.5K | 4.2% | 4 |
| Nov 2025 | Robo advisors | 33.1K | 4.2% | 4 |
| Dec 2025 | Robo advisors | 40.5K | 4.9% | 4 |
| Jan 2026 | Robo advisors | 49.5K | 4.6% | 4 |
| Feb 2026 | Robo advisors | 49.5K | 3.6% | 4 |
| Mar 2026 | Robo advisors | 49.5K | 2.4% | 4 |
| Apr 2026 | Robo advisors | 49.5K | 2.6% | 4 |
| May 2026 | Robo advisors | 40.5K | 4.2% | 4 |
| Jun 2026 | Robo advisors | 33.1K | 3.5% | 4 |
| Jul 2026 | Robo advisors | 27.1K | 3.3% | 4 |
| Aug 2026 | Robo advisors | 33.1K | 4% | 4 |
| Sep 2026 | Robo advisors | — | — | — |

## How is M1 Finance measured?

Brandwave collects information about searches that people make online using M1 Finance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “m1 finance”

## Which robo advisors compete with M1 Finance?

- [Wealthsimple](/demand/global-en/brands/wealthsimple): Head-to-head: /demand/global-en/compare/m1-finance-vs-wealthsimple
- [Wealthfront](/demand/global-en/brands/wealthfront): Head-to-head: /demand/global-en/compare/m1-finance-vs-wealthfront
- [Betterment](/demand/global-en/brands/betterment): Head-to-head: /demand/global-en/compare/betterment-vs-m1-finance
- [Stash](/demand/global-en/brands/stash): Head-to-head: /demand/global-en/compare/m1-finance-vs-stash
- [Nutmeg](/demand/global-en/brands/nutmeg): Head-to-head: /demand/global-en/compare/m1-finance-vs-nutmeg

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "M1 Finance: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/m1-finance

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/m1-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.