---
title: "Lytics: search popularity and Share of Search worldwide"
description: "Lytics is a customer data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lytics"
publisher: "Brandwave"
---

# Lytics: search popularity and Share of Search worldwide

Lytics is a customer data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lytics
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among customer data platforms**: 23.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer data platforms | 2 | 23.9% | 14.8K |

- [Customer data platforms](/demand/global-en/categories/customer-data-platforms)

## How has branded search demand for Lytics changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lytics worldwide fell from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Lytics’ estimated Share of Search among customer data platforms worldwide decreased from 35.8% to 23.9%.
- Across the 11 months ending August 2026, Lytics’ estimated Share of Search among customer data platforms worldwide peaked at 37.4% in December 2025 and was lowest at 19.7% in July 2026.
- Across the 11 months ending August 2026, Lytics fell from 1st to 2nd among customer data platforms worldwide.

## How did search popularity change for customer data platforms worldwide in August 2026?

- In August 2026, Lytics gained estimated Share of Search among customer data platforms worldwide, from 19.7% to 23.9%.
- In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 10.9% to 8.9%.
- In August 2026, Hightouch lost estimated Share of Search among customer data platforms worldwide, from 46.7% to 45.7%.
- In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 4% to 3.1%.
- Estimated monthly branded searches for Blueshift worldwide fell 70% over 11 measured months, from 100 to 30 in August 2026.
- Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer data platforms | 33.1K | 35.8% | 1 |
| Nov 2025 | Customer data platforms | 27.1K | 35.1% | 1 |
| Dec 2025 | Customer data platforms | 27.1K | 37.4% | 1 |
| Jan 2026 | Customer data platforms | 27.1K | 33.3% | 2 |
| Feb 2026 | Customer data platforms | 27.1K | 33.8% | 2 |
| Mar 2026 | Customer data platforms | 27.1K | 32.7% | 2 |
| Apr 2026 | Customer data platforms | 33.1K | 36.6% | 2 |
| May 2026 | Customer data platforms | 27.1K | 32.2% | 2 |
| Jun 2026 | Customer data platforms | 14.8K | 22.9% | 2 |
| Jul 2026 | Customer data platforms | 12.1K | 19.7% | 2 |
| Aug 2026 | Customer data platforms | 14.8K | 23.9% | 2 |
| Sep 2026 | Customer data platforms | — | — | — |

## How is Lytics measured?

Brandwave collects information about searches that people make online using Lytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lytics”

## Which customer data platforms compete with Lytics?

- [Hightouch](/demand/global-en/brands/hightouch): Head-to-head: /demand/global-en/compare/hightouch-vs-lytics
- [Tealium](/demand/global-en/brands/tealium): Head-to-head: /demand/global-en/compare/lytics-vs-tealium
- [RudderStack](/demand/global-en/brands/rudderstack): Head-to-head: /demand/global-en/compare/lytics-vs-rudderstack
- [Twilio Segment](/demand/global-en/brands/segment): Head-to-head: /demand/global-en/compare/lytics-vs-segment
- [mParticle](/demand/global-en/brands/mparticle): Head-to-head: /demand/global-en/compare/lytics-vs-mparticle
- [Blueshift](/demand/global-en/brands/blueshift)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lytics: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lytics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.