--- title: "LYS Beauty: search popularity worldwide" description: "LYS Beauty is a makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lys-beauty" publisher: "Brandwave" --- # LYS Beauty: search popularity worldwide LYS Beauty is a makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LYS Beauty - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among contour stick brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Contour stick brands | 6 | 1.6% | 26.9K | - [Contour stick brands](/demand/global-en/categories/contour-stick-brands) ## Top contour stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LYS Beauty did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milk Makeup | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fenty Beauty | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Westman Atelier | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Makeup by Mario | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LYS Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about contour stick brands - Asked ChatGPT "Which contour stick brand should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Westman Atelier - Asked ChatGPT "What are the best contour stick brands?": 1. Makeup by Mario, 2. Fenty Beauty, 3. Westman Atelier, 4. NYX Professional Makeup, 5. Milk Makeup - Asked ChatGPT "What's the best contour stick brand for everyday makeup?": 1. Milk Makeup, 2. NYX Professional Makeup, 3. Fenty Beauty, 4. Westman Atelier - Searched Google, AI Overview "contour stick": 1. Milk Makeup, 2. Fenty Beauty - Searched Google, AI Overview "cream contour stick": 1. Milk Makeup, 2. NYX Professional Makeup Not named in any answer: Rare Beauty, LYS Beauty, Dior and Morphe. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for LYS Beauty changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LYS Beauty worldwide rose from 22K to 26.9K. - Across the 12 months ending September 2026, LYS Beauty’s share of searches among contour stick brands worldwide increased from 1.1% to 1.6%. ## How did search popularity change for contour stick brands worldwide in September 2026? - In September 2026, Rare Beauty gained share of searches among contour stick brands worldwide, from 30.2% to 32.7%. - In September 2026, Makeup by Mario gained share of searches among contour stick brands worldwide, from 13.5% to 14.6%. - In September 2026, Westman Atelier gained share of searches among contour stick brands worldwide, from 8.1% to 8.8%. - In September 2026, NYX Professional Makeup lost share of searches among contour stick brands worldwide, from 42.2% to 38.1%. - Estimated monthly branded searches for LYS Beauty worldwide rose 22.3% over 12 measured months, from 22K to 26.9K in September 2026. - Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Contour stick brands | 22K | 1.1% | 6 | | Nov 2025 | Contour stick brands | 26.9K | 0.88% | 6 | | Dec 2025 | Contour stick brands | 26.9K | 1.1% | 6 | | Jan 2026 | Contour stick brands | 32.9K | 1.5% | 6 | | Feb 2026 | Contour stick brands | 24.7K | 1.3% | 6 | | Mar 2026 | Contour stick brands | 24.7K | 1.2% | 6 | | Apr 2026 | Contour stick brands | 26.9K | 1.4% | 6 | | May 2026 | Contour stick brands | 22K | 1.2% | 6 | | Jun 2026 | Contour stick brands | 19.8K | 1.2% | 6 | | Jul 2026 | Contour stick brands | 24.7K | 1.3% | 6 | | Aug 2026 | Contour stick brands | 26.9K | 1.5% | 6 | | Sep 2026 | Contour stick brands | 26.9K | 1.6% | 6 | ## How are LYS Beauty’s branded searches counted? Brandwave collects information about searches that people make online using LYS Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lys beauty” - “lys contour stick” ## Which contour stick brands compete with LYS Beauty? - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup) - [Rare Beauty](/demand/global-en/brands/rare-beauty) - [Makeup by Mario](/demand/global-en/brands/makeup-by-mario): Head-to-head: /demand/global-en/compare/lys-beauty-vs-makeup-by-mario - [Westman Atelier](/demand/global-en/brands/westman-atelier): Head-to-head: /demand/global-en/compare/lys-beauty-vs-westman-atelier - [Milk Makeup](/demand/global-en/brands/milk-makeup): Head-to-head: /demand/global-en/compare/lys-beauty-vs-milk-makeup - [Dior](/demand/global-en/brands/dior): Head-to-head: /demand/global-en/compare/dior-vs-lys-beauty - [Fenty Beauty](/demand/global-en/brands/fenty-beauty): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-lys-beauty - [Morphe](/demand/global-en/brands/morphe) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LYS Beauty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lys-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lys-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.