--- title: "Lynx: search popularity worldwide" description: "Lynx makes deodorant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lynx" publisher: "Brandwave" --- # Lynx: search popularity worldwide Lynx makes deodorant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lynx - **Owned by**: Unilever - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among body spray brands**: 22.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body spray brands | 2 | 22.8% | 673K | | Gas grill brands | 2 | 25.6% | 673K | - [Body spray brands](/demand/global-en/categories/body-spray-brands) - [Gas grill brands](/demand/global-en/categories/gas-grill-brands) ## How has branded search demand for Lynx changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lynx worldwide fell from 823K to 673K. - Across the 12 months ending September 2026, Lynx’s estimated Share of Search among body spray brands worldwide decreased from 28% to 22.8%. - Across the 12 months ending September 2026, Lynx’s estimated Share of Search among body spray brands worldwide peaked at 33.3% in December 2025 and was lowest at 22.4% in August 2026. - Across the 12 months ending September 2026, Lynx’s estimated Share of Search among gas grill brands worldwide peaked at 26.1% in October 2025 and was lowest at 17.1% in May 2026. ## How did search popularity change for body spray brands worldwide in September 2026? - In September 2026, Native lost estimated Share of Search among body spray brands worldwide, from 9.2% to 8.4%. - Dove’s estimated Share of Search among body spray brands worldwide has gained ground for 3 months in a row, from 52.1% to 56.3% in September 2026. - Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. - Estimated monthly branded searches for Lynx worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. ## How did search popularity change for gas grill brands worldwide in September 2026? - In September 2026, KitchenAid overtook Weber to become the leader among gas grill brands worldwide, with 33.6% estimated Share of Search. - In September 2026, Lynx overtook Weber to rank 2nd among gas grill brands worldwide, with 25.6% estimated Share of Search. - In September 2026, Weber lost estimated Share of Search among gas grill brands worldwide, from 30% to 25.5%. - In September 2026, Napoleon lost estimated Share of Search among gas grill brands worldwide, from 6% to 4.1%. - In September 2026, Coleman lost estimated Share of Search among gas grill brands worldwide, from 8.2% to 7.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body spray brands | 823K | 28% | 2 | | Nov 2025 | Body spray brands | 823K | 29.5% | 2 | | Dec 2025 | Body spray brands | 1M | 33.3% | 2 | | Jan 2026 | Body spray brands | 823K | 30.3% | 2 | | Feb 2026 | Body spray brands | 673K | 27.2% | 2 | | Mar 2026 | Body spray brands | 823K | 27.9% | 2 | | Apr 2026 | Body spray brands | 673K | 26.3% | 2 | | May 2026 | Body spray brands | 673K | 23.6% | 2 | | Jun 2026 | Body spray brands | 673K | 24.6% | 2 | | Jul 2026 | Body spray brands | 673K | 24.6% | 2 | | Aug 2026 | Body spray brands | 673K | 22.4% | 2 | | Sep 2026 | Body spray brands | 673K | 22.8% | 2 | | Oct 2025 | Gas grill brands | 823K | 26.1% | 2 | | Nov 2025 | Gas grill brands | 823K | 20.1% | 2 | | Dec 2025 | Gas grill brands | 1M | 24.1% | 2 | | Jan 2026 | Gas grill brands | 823K | 25.8% | 2 | | Feb 2026 | Gas grill brands | 673K | 24.3% | 2 | | Mar 2026 | Gas grill brands | 823K | 23.7% | 3 | | Apr 2026 | Gas grill brands | 673K | 17.5% | 3 | | May 2026 | Gas grill brands | 673K | 17.1% | 3 | | Jun 2026 | Gas grill brands | 673K | 19.9% | 3 | | Jul 2026 | Gas grill brands | 673K | 21.2% | 3 | | Aug 2026 | Gas grill brands | 673K | 22.5% | 3 | | Sep 2026 | Gas grill brands | 673K | 25.6% | 2 | ## How is Lynx measured? Brandwave collects information about searches that people make online using Lynx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lynx” ## Which body spray brands compete with Lynx? - [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dove-vs-lynx - [Old Spice](/demand/global-en/brands/old-spice): Head-to-head: /demand/global-en/compare/lynx-vs-old-spice - [Native](/demand/global-en/brands/native): Head-to-head: /demand/global-en/compare/lynx-vs-native ## Who owns Lynx? Lynx is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Lux, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. - [Unilever](/demand/global-en/companies/unilever): Owns 17 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Lynx? Lynx is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Lux, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. ## Cite this page Brandwave. "Lynx: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lynx This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lynx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.