---
title: "Lux: search popularity worldwide"
description: "Lux makes body wash or soap. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lux"
publisher: "Brandwave"
---

# Lux: search popularity worldwide

Lux makes body wash or soap. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lux
- **Owned by**: Unilever
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among body wash and soap brands**: 15.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body wash and soap brands | 2 | 15.1% | 368K |

- [Body wash and soap brands](/demand/global-en/categories/body-wash-and-soap-brands)

## How has branded search demand for Lux changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Lux worldwide held steady at 368K.
- Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide decreased from 15.8% to 15.1%.
- Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide peaked at 23.3% in November 2025 and was lowest at 15% in August 2026.

## How did search popularity change for body wash and soap brands worldwide in September 2026?

- Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body wash and soap brands | 368K | 15.8% | 2 |
| Nov 2025 | Body wash and soap brands | 550K | 23.3% | 2 |
| Dec 2025 | Body wash and soap brands | 450K | 20.7% | 2 |
| Jan 2026 | Body wash and soap brands | 368K | 17.2% | 2 |
| Feb 2026 | Body wash and soap brands | 368K | 18.3% | 2 |
| Mar 2026 | Body wash and soap brands | 368K | 15.8% | 2 |
| Apr 2026 | Body wash and soap brands | 368K | 17.4% | 2 |
| May 2026 | Body wash and soap brands | 368K | 15.8% | 2 |
| Jun 2026 | Body wash and soap brands | 368K | 16.7% | 2 |
| Jul 2026 | Body wash and soap brands | 368K | 16.6% | 2 |
| Aug 2026 | Body wash and soap brands | 368K | 15% | 2 |
| Sep 2026 | Body wash and soap brands | 368K | 15.1% | 2 |

## How is Lux measured?

Brandwave collects information about searches that people make online using Lux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lux”

## Which body wash and soap brands compete with Lux?

- [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dove-vs-lux
- [Dettol](/demand/global-en/brands/dettol): Head-to-head: /demand/global-en/compare/dettol-vs-lux
- [Palmolive](/demand/global-en/brands/palmolive): Head-to-head: /demand/global-en/compare/lux-vs-palmolive
- [Protex](/demand/global-en/brands/protex): Head-to-head: /demand/global-en/compare/lux-vs-protex
- [Imperial Leather](/demand/global-en/brands/imperial-leather): Head-to-head: /demand/global-en/compare/imperial-leather-vs-lux

## Who owns Lux?

Lux is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Lynx, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

- [Unilever](/demand/global-en/companies/unilever): Owns 17 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Lux?

Lux is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Lynx, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

## Cite this page

Brandwave. "Lux: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lux

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.