---
title: "Lush: search popularity and Share of Search worldwide"
description: "Lush sells bath, body and skincare products in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lush"
publisher: "Brandwave"
---

# Lush: search popularity and Share of Search worldwide

Lush sells bath, body and skincare products in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lush
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bath bombs**: 16.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bath bombs | 2 | 16.6% | 1.2M |

- [Bath bombs](/demand/global-en/categories/bath-bombs)

## How has branded search demand for Lush changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lush worldwide fell from 1.8M to 1.2M.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath bombs worldwide decreased from 23% to 16.6%.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath bombs worldwide peaked at 26.8% in January 2026 and was lowest at 16.6% in June 2026.

## How did search popularity change for bath bombs worldwide in August 2026?

- In August 2026, Bath & Body Works gained estimated Share of Search among bath bombs worldwide, from 80.3% to 83.3%.
- In August 2026, Lush lost estimated Share of Search among bath bombs worldwide, from 19.6% to 16.6%.
- Estimated monthly branded searches for Bomb Cosmetics worldwide fell 55.6% over 11 measured months, from 8.1K to 3.6K in August 2026.
- Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bath bombs | 1.8M | 23% | 2 |
| Nov 2025 | Bath bombs | 2.7M | 19.8% | 2 |
| Dec 2025 | Bath bombs | 3.4M | 19.8% | 2 |
| Jan 2026 | Bath bombs | 1.8M | 26.8% | 2 |
| Feb 2026 | Bath bombs | 1.2M | 19.6% | 2 |
| Mar 2026 | Bath bombs | 1.5M | 23.1% | 2 |
| Apr 2026 | Bath bombs | 1.2M | 19.6% | 2 |
| May 2026 | Bath bombs | 1.2M | 19.6% | 2 |
| Jun 2026 | Bath bombs | 1.2M | 16.6% | 2 |
| Jul 2026 | Bath bombs | 1.2M | 19.6% | 2 |
| Aug 2026 | Bath bombs | 1.2M | 16.6% | 2 |
| Sep 2026 | Bath bombs | — | — | — |

## How is Lush measured?

Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lush”

## Which bath bombs compete with Lush?

- [Bath & Body Works](/demand/global-en/brands/bath-body-works): Head-to-head: /demand/global-en/compare/bath-body-works-vs-lush
- [Bomb Cosmetics](/demand/global-en/brands/bomb-cosmetics): Head-to-head: /demand/global-en/compare/bomb-cosmetics-vs-lush
- [Mio](/demand/global-en/brands/mio): Head-to-head: /demand/global-en/compare/lush-vs-mio
- [Life of Luxury](/demand/global-en/brands/life-of-luxury)
- [Rose Beauty](/demand/global-en/brands/rose-beauty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lush: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lush

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.