---
title: "Lurpak: search popularity worldwide"
description: "Lurpak makes butter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lurpak"
publisher: "Brandwave"
---

# Lurpak: search popularity worldwide

Lurpak makes butter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lurpak
- **Owned by**: Arla Foods
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among butter brands**: 0.02%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Butter brands | 4 | 0.02% | 20 |

- [Butter brands](/demand/global-en/categories/butter-brands)

## How has branded search demand for Lurpak changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lurpak worldwide held steady at 20.
- Across the 11 months ending August 2026, Lurpak’s estimated Share of Search among butter brands worldwide held steady, from 0.03% to 0.02%.

## How did search popularity change for butter brands worldwide in August 2026?

- Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026.
- Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Butter brands | 20 | 0.03% | 4 |
| Nov 2025 | Butter brands | 10 | 0.01% | 4 |
| Dec 2025 | Butter brands | 30 | 0.04% | 4 |
| Jan 2026 | Butter brands | 20 | 0.02% | 4 |
| Feb 2026 | Butter brands | 10 | 0.01% | 4 |
| Mar 2026 | Butter brands | 30 | 0.04% | 4 |
| Apr 2026 | Butter brands | 10 | 0.01% | 4 |
| May 2026 | Butter brands | 10 | 0.01% | 5 |
| Jun 2026 | Butter brands | 10 | 0.01% | 4 |
| Jul 2026 | Butter brands | 10 | 0.01% | 4 |
| Aug 2026 | Butter brands | 20 | 0.02% | 4 |
| Sep 2026 | Butter brands | — | — | — |

## How is Lurpak measured?

Brandwave collects information about searches that people make online using Lurpak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lurpak nz”

## Which butter brands compete with Lurpak?

- [Land O'Lakes](/demand/global-en/brands/land-o-lakes): Head-to-head: /demand/global-en/compare/land-o-lakes-vs-lurpak
- [Country Crock](/demand/global-en/brands/country-crock): Head-to-head: /demand/global-en/compare/country-crock-vs-lurpak
- [Anchor](/demand/global-en/brands/anchor): Head-to-head: /demand/global-en/compare/anchor-vs-lurpak
- [Mainland](/demand/global-en/brands/mainland): Head-to-head: /demand/global-en/compare/lurpak-vs-mainland
- [Kerrygold](/demand/global-en/brands/kerrygold)

## Who owns Lurpak?

Lurpak is owned by Arla Foods. Brandwave does not track any other brands owned by Arla Foods.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Lurpak?

Lurpak is owned by Arla Foods. Brandwave does not track any other brands owned by Arla Foods.

## Cite this page

Brandwave. "Lurpak: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lurpak

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lurpak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.