--- title: "LupinePet: search popularity worldwide" description: "An American maker of dog collars and leashes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lupinepet" publisher: "Brandwave" --- # LupinePet: search popularity worldwide An American maker of dog collars and leashes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LupinePet - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pet accessory brands**: 0.97% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet accessory brands | 10 | 0.97% | 2.4K | | Dog collar brands | 6 | 1.2% | 2.4K | - [Pet accessory brands](/demand/global-en/categories/pet-accessory-brands) - [Dog collar brands](/demand/global-en/categories/dog-collar-brands) ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LupinePet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LupinePet is the fourth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild One | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ruffwear | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KONG | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LupinePet | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tuft + Paw | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EzyDog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy?": 1. Ruffwear, 2. Wild One, 3. LupinePet, 4. KONG - Asked ChatGPT "What are the best pet accessory brands?": 1. Wild One, 2. Ruffwear, 3. KONG, 4. Tuft + Paw - Asked ChatGPT "What's the best pet accessory brand for a dog or cat?": 1. Wild One, 2. Ruffwear, 3. KONG, 4. Tuft + Paw, 5. LupinePet - Searched Google, AI Overview "pet accessory brands": named none of the brands we track - Searched Google, AI Overview "best pet accessories": 1. Ruffwear Not named in any answer: Savic, Ferplast, EzyDog, Petmate, Dogit and Rogz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for LupinePet changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LupinePet worldwide fell from 2.9K to 2.4K. - Across the 12 months ending September 2026, LupinePet rose from 11th to 10th among pet accessory brands worldwide. - Across the 12 months ending September 2026, LupinePet rose from 7th to 6th among dog collar brands worldwide. ## How did search popularity change for pet accessory brands worldwide in September 2026? - In September 2026, Savic gained share of searches among pet accessory brands worldwide, from 11.4% to 13.3%. - In September 2026, Ferplast gained share of searches among pet accessory brands worldwide, from 5.1% to 6%. - In September 2026, KONG lost share of searches among pet accessory brands worldwide, from 27% to 25.9%. - In September 2026, Ruffwear lost share of searches among pet accessory brands worldwide, from 25.4% to 24.4%. - In September 2026, Wild One lost share of searches among pet accessory brands worldwide, from 17% to 16.3%. - EzyDog’s share of searches among pet accessory brands worldwide has lost ground for 3 months in a row, from 4.8% to 4% in September 2026. ## How did search popularity change for dog collar brands worldwide in September 2026? - Ruffwear’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 34.4% to 30.4% in September 2026. - EzyDog’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 5.6% to 5% in September 2026. - Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. - Estimated monthly branded searches for Julius-K9 worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026. - Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet accessory brands | 2.9K | 1% | 11 | | Nov 2025 | Pet accessory brands | 2.9K | 0.85% | 10 | | Dec 2025 | Pet accessory brands | 5.4K | 1.6% | 9 | | Jan 2026 | Pet accessory brands | 2.9K | 0.93% | 9 | | Feb 2026 | Pet accessory brands | 2.4K | 0.89% | 10 | | Mar 2026 | Pet accessory brands | 2.9K | 0.97% | 10 | | Apr 2026 | Pet accessory brands | 2.9K | 1% | 10 | | May 2026 | Pet accessory brands | 2.9K | 1.1% | 10 | | Jun 2026 | Pet accessory brands | 2.9K | 1.2% | 10 | | Jul 2026 | Pet accessory brands | 2.9K | 1.1% | 10 | | Aug 2026 | Pet accessory brands | 2.9K | 1% | 10 | | Sep 2026 | Pet accessory brands | 2.4K | 0.97% | 10 | | Oct 2025 | Dog collar brands | 2.9K | 1.3% | 7 | | Nov 2025 | Dog collar brands | 2.9K | 0.99% | 6 | | Dec 2025 | Dog collar brands | 5.4K | 1.8% | 6 | | Jan 2026 | Dog collar brands | 2.9K | 1.1% | 6 | | Feb 2026 | Dog collar brands | 2.4K | 1.1% | 6 | | Mar 2026 | Dog collar brands | 2.9K | 1.1% | 6 | | Apr 2026 | Dog collar brands | 2.9K | 1.2% | 6 | | May 2026 | Dog collar brands | 2.9K | 1.3% | 6 | | Jun 2026 | Dog collar brands | 2.9K | 1.3% | 6 | | Jul 2026 | Dog collar brands | 2.9K | 1.3% | 6 | | Aug 2026 | Dog collar brands | 2.9K | 1.2% | 6 | | Sep 2026 | Dog collar brands | 2.4K | 1.2% | 6 | ## How are LupinePet’s branded searches counted? Brandwave collects information about searches that people make online using LupinePet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lupinepet” ## Which pet accessory brands compete with LupinePet? - [KONG](/demand/global-en/brands/kong) - [Ruffwear](/demand/global-en/brands/ruffwear) - [Wild One](/demand/global-en/brands/wild-one) - [Savic](/demand/global-en/brands/savic) - [Ferplast](/demand/global-en/brands/ferplast) - [Tuft + Paw](/demand/global-en/brands/tuft-and-paw): Head-to-head: /demand/global-en/compare/lupinepet-vs-tuft-and-paw - [EzyDog](/demand/global-en/brands/ezydog): Head-to-head: /demand/global-en/compare/ezydog-vs-lupinepet - [Petmate](/demand/global-en/brands/petmate): Head-to-head: /demand/global-en/compare/lupinepet-vs-petmate - [Dogit](/demand/global-en/brands/dogit): Head-to-head: /demand/global-en/compare/dogit-vs-lupinepet - [Rogz](/demand/global-en/brands/rogz): Head-to-head: /demand/global-en/compare/lupinepet-vs-rogz ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LupinePet: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lupinepet This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lupinepet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.