--- title: "Lundberg: search popularity and Share of Search worldwide" description: "Lundberg is rice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lundberg" publisher: "Brandwave" --- # Lundberg: search popularity and Share of Search worldwide Lundberg is rice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lundberg - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among rice cakes**: 8.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rice cakes | 3 | 8.5% | 27.1K | | Rice brands | 3 | 18.2% | 27.1K | - [Rice cakes](/demand/global-en/categories/rice-cakes) - [Rice brands](/demand/global-en/categories/rice-brands) ## How has branded search demand for Lundberg changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Lundberg worldwide rose from 9.9K to 27.1K. - Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide increased from 3.8% to 8.5%. - Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide peaked at 8.5% in August 2026 and was lowest at 3.1% in March 2026. - Across the 11 months ending August 2026, Lundberg rose from 4th to 3rd among rice cakes worldwide. - Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide increased from 7.5% to 18.2%. - Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice brands worldwide peaked at 18.2% in August 2026 and was lowest at 7.1% in June 2026. - Across the 11 months ending August 2026, Lundberg rose from 5th to 3rd among rice brands worldwide. ## How did search popularity change for rice cakes worldwide in August 2026? - In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.8% to 8.5%. - In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 79.2% to 76.7%. - In August 2026, Snack a Jacks lost estimated Share of Search among rice cakes worldwide, from 3.9% to 3.1%. - Estimated monthly branded searches for Eat Real worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026. - Estimated monthly branded searches for Riceland worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. ## How did search popularity change for rice brands worldwide in August 2026? - In August 2026, Lundberg gained estimated Share of Search among rice brands worldwide, from 10.1% to 18.2%. - In August 2026, SunRice lost estimated Share of Search among rice brands worldwide, from 27.6% to 22.3%. - In August 2026, Nishiki lost estimated Share of Search among rice brands worldwide, from 10.1% to 8.1%. - In August 2026, Uncle Ben's lost estimated Share of Search among rice brands worldwide, from 41.3% to 40.7%. - Tilda’s estimated Share of Search among rice brands worldwide has lost ground for 3 months in a row, from 12.3% to 10% in August 2026. - Estimated monthly branded searches for Daawat worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rice cakes | 9.9K | 3.8% | 4 | | Nov 2025 | Rice cakes | 9.9K | 4.5% | 3 | | Dec 2025 | Rice cakes | 9.9K | 4.6% | 3 | | Jan 2026 | Rice cakes | 9.9K | 3.8% | 4 | | Feb 2026 | Rice cakes | 9.9K | 3.9% | 4 | | Mar 2026 | Rice cakes | 9.9K | 3.1% | 4 | | Apr 2026 | Rice cakes | 12.1K | 4.6% | 3 | | May 2026 | Rice cakes | 9.9K | 3.8% | 4 | | Jun 2026 | Rice cakes | 8.1K | 3.2% | 4 | | Jul 2026 | Rice cakes | 12.1K | 4.8% | 3 | | Aug 2026 | Rice cakes | 27.1K | 8.5% | 3 | | Sep 2026 | Rice cakes | — | — | — | | Oct 2025 | Rice brands | 9.9K | 7.5% | 5 | | Nov 2025 | Rice brands | 9.9K | 8.2% | 5 | | Dec 2025 | Rice brands | 9.9K | 8.9% | 5 | | Jan 2026 | Rice brands | 9.9K | 7.4% | 5 | | Feb 2026 | Rice brands | 9.9K | 8.5% | 5 | | Mar 2026 | Rice brands | 9.9K | 7.5% | 5 | | Apr 2026 | Rice brands | 12.1K | 9.1% | 4 | | May 2026 | Rice brands | 9.9K | 8.2% | 5 | | Jun 2026 | Rice brands | 8.1K | 7.1% | 5 | | Jul 2026 | Rice brands | 12.1K | 10.1% | 3 | | Aug 2026 | Rice brands | 27.1K | 18.2% | 3 | | Sep 2026 | Rice brands | — | — | — | ## How is Lundberg measured? Brandwave collects information about searches that people make online using Lundberg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lundberg rice” ## Which rice cakes compete with Lundberg? - [Quaker Oats](/demand/global-en/brands/quaker-oats): Head-to-head: /demand/global-en/compare/lundberg-vs-quaker-oats - [Kallo](/demand/global-en/brands/kallo): Head-to-head: /demand/global-en/compare/kallo-vs-lundberg - [Snack a Jacks](/demand/global-en/brands/snack-a-jacks): Head-to-head: /demand/global-en/compare/lundberg-vs-snack-a-jacks - [Riceland](/demand/global-en/brands/riceland): Head-to-head: /demand/global-en/compare/lundberg-vs-riceland - [Eat Real](/demand/global-en/brands/eat-real): Head-to-head: /demand/global-en/compare/eat-real-vs-lundberg ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lundberg: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lundberg This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lundberg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.