--- title: "Lumie: search popularity worldwide" description: "Lumie makes wake-up lights and light therapy lamps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lumie" publisher: "Brandwave" --- # Lumie: search popularity worldwide Lumie makes wake-up lights and light therapy lamps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lumie - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sunrise alarm clock brands**: 44.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunrise alarm clock brands | 1 | 44.5% | 49.5K | - [Sunrise alarm clock brands](/demand/global-en/categories/sunrise-alarm-clock-brands) ## Top sunrise alarm clock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lumie appeared in all five answers. Lumie is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hatch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lumie | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Loftie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunrise alarm clock brands - Asked ChatGPT "Which sunrise alarm clock should I buy?": 1. Philips, 2. Hatch, 3. Lumie - Asked ChatGPT "What are the best sunrise alarm clock brands?": 1. Philips, 2. Hatch, 3. Lumie - Asked ChatGPT "What's the best sunrise alarm clock for waking up in winter?": 1. Philips, 2. Hatch, 3. Lumie - Searched Google, AI Overview "sunrise alarm clock": 1. Lumie, 2. Hatch, 3. Philips - Searched Google, AI Overview "best sunrise alarm clock": 1. Philips, 2. Hatch, 3. Lumie Not named in any answer: Loftie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Lumie changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lumie worldwide rose from 27.1K to 49.5K. - Across the 12 months ending September 2026, Lumie’s share of searches among sunrise alarm clock brands worldwide increased from 26.8% to 44.5%. - Across the 12 months ending September 2026, Lumie’s share of searches among sunrise alarm clock brands worldwide peaked at 44.5% in September 2026 and was lowest at 16.4% in December 2025. - Across the 12 months ending September 2026, Lumie rose from 2nd to 1st among sunrise alarm clock brands worldwide. ## How did search popularity change for sunrise alarm clock brands worldwide in September 2026? - In September 2026, Lumie gained share of searches among sunrise alarm clock brands worldwide, from 41.3% to 44.5%. - In September 2026, Philips gained share of searches among sunrise alarm clock brands worldwide, from 18.5% to 20%. - In September 2026, Hatch lost share of searches among sunrise alarm clock brands worldwide, from 33.5% to 29.6%. - In September 2026, Loftie lost share of searches among sunrise alarm clock brands worldwide, from 6.7% to 5.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunrise alarm clock brands | 27.1K | 26.8% | 2 | | Nov 2025 | Sunrise alarm clock brands | 27.1K | 19.1% | 3 | | Dec 2025 | Sunrise alarm clock brands | 27.1K | 16.4% | 3 | | Jan 2026 | Sunrise alarm clock brands | 27.1K | 22.9% | 2 | | Feb 2026 | Sunrise alarm clock brands | 18.1K | 23.9% | 2 | | Mar 2026 | Sunrise alarm clock brands | 14.8K | 22.5% | 2 | | Apr 2026 | Sunrise alarm clock brands | 14.8K | 25% | 2 | | May 2026 | Sunrise alarm clock brands | 27.1K | 40.7% | 1 | | Jun 2026 | Sunrise alarm clock brands | 27.1K | 33.3% | 2 | | Jul 2026 | Sunrise alarm clock brands | 27.1K | 36% | 2 | | Aug 2026 | Sunrise alarm clock brands | 40.5K | 41.3% | 1 | | Sep 2026 | Sunrise alarm clock brands | 49.5K | 44.5% | 1 | ## How are Lumie’s branded searches counted? Brandwave collects information about searches that people make online using Lumie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lumie” ## Which sunrise alarm clock brands compete with Lumie? - [Hatch](/demand/global-en/brands/hatch-sleep): Head-to-head: /demand/global-en/compare/hatch-sleep-vs-lumie - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/lumie-vs-philips - [Loftie](/demand/global-en/brands/loftie): Head-to-head: /demand/global-en/compare/loftie-vs-lumie ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lumie: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lumie This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lumie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.