---
title: "Luma: search popularity and Share of Search worldwide"
description: "Luma generates video with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/luma"
publisher: "Brandwave"
---

# Luma: search popularity and Share of Search worldwide

Luma generates video with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Luma
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI video generators**: 16.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI video generators | 2 | 16.4% | 450K |

- [AI video generators](/demand/global-en/categories/ai-video-generators)

## How has branded search demand for Luma changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Luma worldwide rose from 40.5K to 450K.
- Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide increased from 1.4% to 16.4%.
- Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide peaked at 17.5% in July 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Luma rose from 5th to 2nd among AI video generators worldwide.

## How did search popularity change for AI video generators worldwide in August 2026?

- In August 2026, HeyGen gained estimated Share of Search among AI video generators worldwide, from 57.1% to 61.2%.
- In August 2026, Runway lost estimated Share of Search among AI video generators worldwide, from 5.3% to 4%.
- In August 2026, Synthesia lost estimated Share of Search among AI video generators worldwide, from 10.6% to 9.4%.
- In August 2026, Luma lost estimated Share of Search among AI video generators worldwide, from 17.5% to 16.4%.
- In August 2026, Pika lost estimated Share of Search among AI video generators worldwide, from 9.6% to 9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI video generators | 40.5K | 1.4% | 5 |
| Nov 2025 | AI video generators | 90.5K | 3% | 4 |
| Dec 2025 | AI video generators | 201K | 6.7% | 4 |
| Jan 2026 | AI video generators | 301K | 8.5% | 4 |
| Feb 2026 | AI video generators | 301K | 9.2% | 3 |
| Mar 2026 | AI video generators | 450K | 11.4% | 3 |
| Apr 2026 | AI video generators | 450K | 11.2% | 3 |
| May 2026 | AI video generators | 550K | 15.4% | 2 |
| Jun 2026 | AI video generators | 450K | 15.3% | 2 |
| Jul 2026 | AI video generators | 550K | 17.5% | 2 |
| Aug 2026 | AI video generators | 450K | 16.4% | 2 |
| Sep 2026 | AI video generators | — | — | — |

## How is Luma measured?

Brandwave collects information about searches that people make online using Luma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “luma dream machine”

## Which AI video generators compete with Luma?

- [HeyGen](/demand/global-en/brands/heygen): Head-to-head: /demand/global-en/compare/heygen-vs-luma
- [Synthesia](/demand/global-en/brands/synthesia): Head-to-head: /demand/global-en/compare/luma-vs-synthesia
- [Pika](/demand/global-en/brands/pika): Head-to-head: /demand/global-en/compare/luma-vs-pika
- [Runway](/demand/global-en/brands/runway): Head-to-head: /demand/global-en/compare/luma-vs-runway

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Luma: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/luma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/luma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.