--- title: "Luma: search popularity worldwide" description: "An app for hosting events and selling tickets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/luma-events" publisher: "Brandwave" --- # Luma: search popularity worldwide An app for hosting events and selling tickets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Luma - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among event marketing platforms**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Event marketing platforms | 3 | 1.3% | 18.1K | | Event management platforms | 3 | 1.3% | 18.1K | - [Event marketing platforms](/demand/global-en/categories/event-marketing-platforms) - [Event management platforms](/demand/global-en/categories/event-management-platforms) ## Top event marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Luma is the sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bizzabo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cvent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Eventbrite | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Splash | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Whova | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Luma | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Swoogo | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | EventMobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eventtia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about event marketing platforms - Asked ChatGPT "Which event marketing platform should I use?": 1. Eventbrite, 2. Bizzabo, 3. Cvent, 4. Splash, 5. Luma - Asked ChatGPT "What are the best event marketing platforms?": 1. Bizzabo, 2. Cvent, 3. Splash, 4. Eventbrite, 5. Whova, 6. Luma - Asked ChatGPT "What's the best event marketing platform for b2b events?": 1. Bizzabo, 2. Cvent, 3. Splash - Searched Google, AI Overview "event marketing platforms": 1. Eventbrite, 2. Cvent, 3. Bizzabo, 4. Whova - Searched Google, AI Overview "b2b event software": 1. Cvent, 2. Bizzabo, 3. Whova, 4. Swoogo Not named in any answer: EventMobi and Eventtia. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Luma changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Luma worldwide rose from 12.1K to 18.1K. - Across the 12 months ending September 2026, Luma’s share of searches among event marketing platforms worldwide increased from 0.61% to 1.3%. - Across the 12 months ending September 2026, Luma rose from 4th to 3rd among event marketing platforms worldwide. - Across the 12 months ending September 2026, Luma’s share of searches among event management platforms worldwide increased from 0.61% to 1.3%. - Across the 12 months ending September 2026, Luma rose from 4th to 3rd among event management platforms worldwide. ## How did search popularity change for event marketing platforms worldwide in September 2026? - In September 2026, Cvent gained share of searches among event marketing platforms worldwide, from 5.5% to 6.6%. - In September 2026, Eventbrite lost share of searches among event marketing platforms worldwide, from 90.8% to 89.2%. - Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. - Estimated monthly branded searches for Eventtia worldwide fell 34.4% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Bizzabo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Whova worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. ## How did search popularity change for event management platforms worldwide in September 2026? - In September 2026, Cvent gained share of searches among event management platforms worldwide, from 5.5% to 6.7%. - In September 2026, Eventbrite lost share of searches among event management platforms worldwide, from 91.2% to 89.7%. - Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. - Estimated monthly branded searches for Bizzabo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Whova worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Event marketing platforms | 12.1K | 0.61% | 4 | | Nov 2025 | Event marketing platforms | 12.1K | 0.74% | 4 | | Dec 2025 | Event marketing platforms | 9.9K | 0.75% | 4 | | Jan 2026 | Event marketing platforms | 12.1K | 0.89% | 4 | | Feb 2026 | Event marketing platforms | 14.8K | 1.1% | 4 | | Mar 2026 | Event marketing platforms | 14.8K | 0.89% | 4 | | Apr 2026 | Event marketing platforms | 18.1K | 1.1% | 4 | | May 2026 | Event marketing platforms | 18.1K | 1.1% | 4 | | Jun 2026 | Event marketing platforms | 18.1K | 1.1% | 4 | | Jul 2026 | Event marketing platforms | 14.8K | 1.1% | 4 | | Aug 2026 | Event marketing platforms | 18.1K | 1.3% | 3 | | Sep 2026 | Event marketing platforms | 18.1K | 1.3% | 3 | | Oct 2025 | Event management platforms | 12.1K | 0.61% | 4 | | Nov 2025 | Event management platforms | 12.1K | 0.75% | 4 | | Dec 2025 | Event management platforms | 9.9K | 0.75% | 4 | | Jan 2026 | Event management platforms | 12.1K | 0.89% | 4 | | Feb 2026 | Event management platforms | 14.8K | 1.1% | 4 | | Mar 2026 | Event management platforms | 14.8K | 0.9% | 4 | | Apr 2026 | Event management platforms | 18.1K | 1.1% | 4 | | May 2026 | Event management platforms | 18.1K | 1.1% | 4 | | Jun 2026 | Event management platforms | 18.1K | 1.1% | 4 | | Jul 2026 | Event management platforms | 14.8K | 1.1% | 4 | | Aug 2026 | Event management platforms | 18.1K | 1.4% | 3 | | Sep 2026 | Event management platforms | 18.1K | 1.3% | 3 | ## How are Luma’s branded searches counted? Brandwave collects information about searches that people make online using Luma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “luma events” ## Which event marketing platforms compete with Luma? - [Eventbrite](/demand/global-en/brands/eventbrite): Head-to-head: /demand/global-en/compare/eventbrite-vs-luma-events - [Cvent](/demand/global-en/brands/cvent): Head-to-head: /demand/global-en/compare/cvent-vs-luma-events - [Whova](/demand/global-en/brands/whova): Head-to-head: /demand/global-en/compare/luma-events-vs-whova - [Swoogo](/demand/global-en/brands/swoogo): Head-to-head: /demand/global-en/compare/luma-events-vs-swoogo - [Bizzabo](/demand/global-en/brands/bizzabo): Head-to-head: /demand/global-en/compare/bizzabo-vs-luma-events - [EventMobi](/demand/global-en/brands/eventmobi) - [Eventtia](/demand/global-en/brands/eventtia) - [Splash](/demand/global-en/brands/splash-events) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Luma: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/luma-events This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/luma-events. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.