--- title: "Lululemon: search popularity and Share of Search worldwide" description: "Lululemon is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lululemon" publisher: "Brandwave" --- # Lululemon: search popularity and Share of Search worldwide Lululemon is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lululemon - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among sports bra brands**: 20% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports bra brands | 3 | 20% | 11.1M | | Exercise mats | 3 | 21.4% | 11.1M | | Leggings | 2 | 28% | 11.1M | | Gym clothing brands | 2 | 28.2% | 11.1M | | Yoga mat brands | 1 | 99.3% | 11.1M | - [Sports bra brands](/demand/global-en/categories/sports-bra-brands) - [Exercise mats](/demand/global-en/categories/exercise-mats) - [Leggings](/demand/global-en/categories/leggings) - [Gym clothing brands](/demand/global-en/categories/gym-clothing-brands) - [Yoga mat brands](/demand/global-en/categories/yoga-mat-brands) ## How has branded search demand for Lululemon changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Lululemon worldwide fell from 13.6M to 11.1M. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide decreased from 24.8% to 20%. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide peaked at 28.8% in December 2025 and was lowest at 18.3% in March 2026. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among exercise mats worldwide decreased from 26.9% to 21.4%. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among exercise mats worldwide peaked at 31% in December 2025 and was lowest at 19.7% in March 2026. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among leggings worldwide decreased from 31.5% to 28%. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among leggings worldwide peaked at 35.6% in December 2025 and was lowest at 24.3% in March 2026. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among gym clothing brands worldwide decreased from 31.7% to 28.2%. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among gym clothing brands worldwide peaked at 35.9% in December 2025 and was lowest at 24.4% in March 2026. - Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among yoga mat brands worldwide held steady, from 99.5% to 99.3%. ## How did search popularity change for sports bra brands worldwide in August 2026? - Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for exercise mats worldwide in August 2026? - Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026. - Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. ## How did search popularity change for leggings worldwide in August 2026? - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. - Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. - Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026. ## How did search popularity change for gym clothing brands worldwide in August 2026? - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. - Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026. ## How did search popularity change for yoga mat brands worldwide in August 2026? - Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports bra brands | 13.6M | 24.8% | 3 | | Nov 2025 | Sports bra brands | 20.4M | 25.2% | 3 | | Dec 2025 | Sports bra brands | 20.4M | 28.8% | 3 | | Jan 2026 | Sports bra brands | 13.6M | 22.9% | 3 | | Feb 2026 | Sports bra brands | 11.1M | 21.5% | 3 | | Mar 2026 | Sports bra brands | 11.1M | 18.3% | 3 | | Apr 2026 | Sports bra brands | 11.1M | 21.5% | 3 | | May 2026 | Sports bra brands | 11.1M | 20% | 3 | | Jun 2026 | Sports bra brands | 11.1M | 20% | 3 | | Jul 2026 | Sports bra brands | 11.1M | 20% | 3 | | Aug 2026 | Sports bra brands | 11.1M | 20% | 3 | | Sep 2026 | Sports bra brands | — | — | — | | Oct 2025 | Exercise mats | 13.6M | 26.9% | 3 | | Nov 2025 | Exercise mats | 20.4M | 26.9% | 3 | | Dec 2025 | Exercise mats | 20.4M | 31% | 3 | | Jan 2026 | Exercise mats | 13.6M | 24.7% | 3 | | Feb 2026 | Exercise mats | 11.1M | 23.1% | 3 | | Mar 2026 | Exercise mats | 11.1M | 19.7% | 3 | | Apr 2026 | Exercise mats | 11.1M | 23.1% | 3 | | May 2026 | Exercise mats | 11.1M | 21.4% | 3 | | Jun 2026 | Exercise mats | 11.1M | 21.4% | 3 | | Jul 2026 | Exercise mats | 11.1M | 21.4% | 3 | | Aug 2026 | Exercise mats | 11.1M | 21.4% | 3 | | Sep 2026 | Exercise mats | — | — | — | | Oct 2025 | Leggings | 13.6M | 31.5% | 2 | | Nov 2025 | Leggings | 20.4M | 30.4% | 2 | | Dec 2025 | Leggings | 20.4M | 35.6% | 2 | | Jan 2026 | Leggings | 13.6M | 28.1% | 2 | | Feb 2026 | Leggings | 11.1M | 28% | 2 | | Mar 2026 | Leggings | 11.1M | 24.3% | 2 | | Apr 2026 | Leggings | 11.1M | 27.5% | 2 | | May 2026 | Leggings | 11.1M | 27.8% | 2 | | Jun 2026 | Leggings | 11.1M | 27.6% | 2 | | Jul 2026 | Leggings | 11.1M | 28.2% | 2 | | Aug 2026 | Leggings | 11.1M | 28% | 2 | | Sep 2026 | Leggings | — | — | — | | Oct 2025 | Gym clothing brands | 13.6M | 31.7% | 2 | | Nov 2025 | Gym clothing brands | 20.4M | 30.6% | 2 | | Dec 2025 | Gym clothing brands | 20.4M | 35.9% | 2 | | Jan 2026 | Gym clothing brands | 13.6M | 28.2% | 2 | | Feb 2026 | Gym clothing brands | 11.1M | 28.1% | 2 | | Mar 2026 | Gym clothing brands | 11.1M | 24.4% | 2 | | Apr 2026 | Gym clothing brands | 11.1M | 27.6% | 2 | | May 2026 | Gym clothing brands | 11.1M | 28% | 2 | | Jun 2026 | Gym clothing brands | 11.1M | 27.8% | 2 | | Jul 2026 | Gym clothing brands | 11.1M | 28.3% | 2 | | Aug 2026 | Gym clothing brands | 11.1M | 28.2% | 2 | | Sep 2026 | Gym clothing brands | — | — | — | | Oct 2025 | Yoga mat brands | 13.6M | 99.5% | 1 | | Nov 2025 | Yoga mat brands | 20.4M | 99.5% | 1 | | Dec 2025 | Yoga mat brands | 20.4M | 99.6% | 1 | | Jan 2026 | Yoga mat brands | 13.6M | 99.4% | 1 | | Feb 2026 | Yoga mat brands | 11.1M | 99.4% | 1 | | Mar 2026 | Yoga mat brands | 11.1M | 99.3% | 1 | | Apr 2026 | Yoga mat brands | 11.1M | 99.4% | 1 | | May 2026 | Yoga mat brands | 11.1M | 99.3% | 1 | | Jun 2026 | Yoga mat brands | 11.1M | 99.3% | 1 | | Jul 2026 | Yoga mat brands | 11.1M | 99.3% | 1 | | Aug 2026 | Yoga mat brands | 11.1M | 99.3% | 1 | | Sep 2026 | Yoga mat brands | — | — | — | ## How is Lululemon measured? Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lululemon” ## Which sports bra brands compete with Lululemon? - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-lululemon - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/lululemon-vs-nike - [Under Armour](/demand/global-en/brands/under-armour): Head-to-head: /demand/global-en/compare/lululemon-vs-under-armour - [Victoria's Secret](/demand/global-en/brands/victorias-secret): Head-to-head: /demand/global-en/compare/lululemon-vs-victorias-secret ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lululemon: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lululemon This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.