---
title: "Love to Dream: search popularity and Share of Search worldwide"
description: "Love to Dream makes baby sleepwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/love-to-dream"
publisher: "Brandwave"
---

# Love to Dream: search popularity and Share of Search worldwide

Love to Dream makes baby sleepwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Love to Dream
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among baby swaddles**: 25.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby swaddles | 2 | 25.8% | 49.5K |
| Baby sleep bag brands | 2 | 48.6% | 49.5K |

- [Baby swaddles](/demand/global-en/categories/baby-swaddles)
- [Baby sleep bag brands](/demand/global-en/categories/baby-sleep-bag-brands)

## How has branded search demand for Love to Dream changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Love to Dream worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby swaddles worldwide decreased from 28.8% to 25.8%.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby swaddles worldwide peaked at 33.8% in November 2025 and was lowest at 25.7% in February 2026.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleep bag brands worldwide increased from 43.2% to 48.6%.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleep bag brands worldwide peaked at 52.9% in July 2026 and was lowest at 42.5% in May 2026.

## How did search popularity change for baby swaddles worldwide in August 2026?

- In August 2026, Halo gained estimated Share of Search among baby swaddles worldwide, from 6.4% to 7.7%.
- In August 2026, SwaddleMe gained estimated Share of Search among baby swaddles worldwide, from 3.5% to 4.2%.
- In August 2026, Aden + Anais lost estimated Share of Search among baby swaddles worldwide, from 5.2% to 4.2%.
- In August 2026, Ergobaby lost estimated Share of Search among baby swaddles worldwide, from 58.2% to 57.4%.
- Estimated monthly branded searches for Woombie worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

## How did search popularity change for baby sleep bag brands worldwide in August 2026?

- In August 2026, ergoPouch overtook Love to Dream to take the highest estimated Share of Search among baby sleep bag brands worldwide, at 48.6%.
- In August 2026, Love to Dream lost estimated Share of Search among baby sleep bag brands worldwide, from 52.9% to 48.6%.
- In August 2026, Woolbabe lost estimated Share of Search among baby sleep bag brands worldwide, from 1.7% to 0.98%.
- Estimated monthly branded searches for Grobag worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby swaddles | 49.5K | 28.8% | 2 |
| Nov 2025 | Baby swaddles | 60.5K | 33.8% | 2 |
| Dec 2025 | Baby swaddles | 40.5K | 28.8% | 2 |
| Jan 2026 | Baby swaddles | 49.5K | 28.7% | 2 |
| Feb 2026 | Baby swaddles | 40.5K | 25.7% | 2 |
| Mar 2026 | Baby swaddles | 49.5K | 29.5% | 2 |
| Apr 2026 | Baby swaddles | 49.5K | 26.4% | 2 |
| May 2026 | Baby swaddles | 49.5K | 26.2% | 2 |
| Jun 2026 | Baby swaddles | 49.5K | 29.2% | 2 |
| Jul 2026 | Baby swaddles | 49.5K | 26.2% | 2 |
| Aug 2026 | Baby swaddles | 49.5K | 25.8% | 2 |
| Sep 2026 | Baby swaddles | — | — | — |
| Oct 2025 | Baby sleep bag brands | 49.5K | 43.2% | 2 |
| Nov 2025 | Baby sleep bag brands | 60.5K | 48.1% | 2 |
| Dec 2025 | Baby sleep bag brands | 40.5K | 48.1% | 2 |
| Jan 2026 | Baby sleep bag brands | 49.5K | 52.7% | 1 |
| Feb 2026 | Baby sleep bag brands | 40.5K | 47.8% | 2 |
| Mar 2026 | Baby sleep bag brands | 49.5K | 43.1% | 2 |
| Apr 2026 | Baby sleep bag brands | 49.5K | 43.1% | 2 |
| May 2026 | Baby sleep bag brands | 49.5K | 42.5% | 2 |
| Jun 2026 | Baby sleep bag brands | 49.5K | 48.2% | 2 |
| Jul 2026 | Baby sleep bag brands | 49.5K | 52.9% | 1 |
| Aug 2026 | Baby sleep bag brands | 49.5K | 48.6% | 2 |
| Sep 2026 | Baby sleep bag brands | — | — | — |

## How is Love to Dream measured?

Brandwave collects information about searches that people make online using Love to Dream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “love to dream”

## Which baby swaddles compete with Love to Dream?

- [Ergobaby](/demand/global-en/brands/ergobaby): Head-to-head: /demand/global-en/compare/ergobaby-vs-love-to-dream
- [Halo](/demand/global-en/brands/halo-sleep): Head-to-head: /demand/global-en/compare/halo-sleep-vs-love-to-dream
- [Aden + Anais](/demand/global-en/brands/aden-anais): Head-to-head: /demand/global-en/compare/aden-anais-vs-love-to-dream
- [SwaddleMe](/demand/global-en/brands/swaddleme): Head-to-head: /demand/global-en/compare/love-to-dream-vs-swaddleme
- [Woombie](/demand/global-en/brands/woombie): Head-to-head: /demand/global-en/compare/love-to-dream-vs-woombie

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Love to Dream: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/love-to-dream

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/love-to-dream. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
