---
title: "Louis Vuitton: search popularity and Share of Search worldwide"
description: "Louis Vuitton is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/louis-vuitton"
publisher: "Brandwave"
---

# Louis Vuitton: search popularity and Share of Search worldwide

Louis Vuitton is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Louis Vuitton
- **Owned by**: LVMH
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among handbag brands**: 11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Handbag brands | 4 | 11% | 1.2M |

- [Handbag brands](/demand/global-en/categories/handbag-brands)

## How has branded search demand for Louis Vuitton changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Louis Vuitton worldwide fell from 1.5M to 1.2M.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands worldwide decreased from 14.4% to 11%.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands worldwide peaked at 15.4% in February 2026 and was lowest at 11% in August 2026.

## How did search popularity change for handbag brands worldwide in August 2026?

- In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%.
- In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
- In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
- In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.
- In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Handbag brands | 1.5M | 14.4% | 4 |
| Nov 2025 | Handbag brands | 1.5M | 11.1% | 5 |
| Dec 2025 | Handbag brands | 1.8M | 12% | 5 |
| Jan 2026 | Handbag brands | 1.8M | 14.7% | 4 |
| Feb 2026 | Handbag brands | 1.5M | 15.4% | 4 |
| Mar 2026 | Handbag brands | 1.5M | 14.5% | 4 |
| Apr 2026 | Handbag brands | 1.5M | 14.5% | 4 |
| May 2026 | Handbag brands | 1.5M | 14.2% | 4 |
| Jun 2026 | Handbag brands | 1.2M | 12.3% | 4 |
| Jul 2026 | Handbag brands | 1.2M | 11.7% | 4 |
| Aug 2026 | Handbag brands | 1.2M | 11% | 4 |
| Sep 2026 | Handbag brands | — | — | — |

## How is Louis Vuitton measured?

Brandwave collects information about searches that people make online using Louis Vuitton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lv”

## Which handbag brands compete with Louis Vuitton?

- [Coach](/demand/global-en/brands/coach): Head-to-head: /demand/global-en/compare/coach-vs-louis-vuitton
- [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-louis-vuitton
- [Michael Kors](/demand/global-en/brands/michael-kors): Head-to-head: /demand/global-en/compare/louis-vuitton-vs-michael-kors
- [Kate Spade](/demand/global-en/brands/kate-spade): Head-to-head: /demand/global-en/compare/kate-spade-vs-louis-vuitton

## Who owns Louis Vuitton?

Louis Vuitton is owned by LVMH. Brandwave also tracks Dior, owned by the same company, worldwide.

- [LVMH](/demand/global-en/companies/lvmh): Owns 5 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Louis Vuitton?

Louis Vuitton is owned by LVMH. Brandwave also tracks Dior, owned by the same company, worldwide.

## Cite this page

Brandwave. "Louis Vuitton: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/louis-vuitton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/louis-vuitton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.