---
title: "Lotus: search popularity and Share of Search worldwide"
description: "LOTUS is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lotus"
publisher: "Brandwave"
---

# Lotus: search popularity and Share of Search worldwide

LOTUS is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lotus
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among spreads**: 14.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Spreads | 3 | 14.1% | 301K |

- [Spreads](/demand/global-en/categories/spreads)

## How has branded search demand for Lotus changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lotus worldwide held steady at 301K.
- Across the 11 months ending August 2026, Lotus’ estimated Share of Search among spreads worldwide peaked at 16.7% in May 2026 and was lowest at 8.9% in February 2026.
- Across the 11 months ending August 2026, Lotus fell from 2nd to 3rd among spreads worldwide.

## How did search popularity change for spreads worldwide in August 2026?

- In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 14.1%.
- In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 52.1% to 57%.
- In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.7% to 11.5%.
- In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 19.2% to 17.2%.
- Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spreads | 301K | 14.5% | 2 |
| Nov 2025 | Spreads | 246K | 11.5% | 4 |
| Dec 2025 | Spreads | 246K | 13.3% | 4 |
| Jan 2026 | Spreads | 246K | 13.2% | 3 |
| Feb 2026 | Spreads | 201K | 8.9% | 4 |
| Mar 2026 | Spreads | 246K | 11.8% | 3 |
| Apr 2026 | Spreads | 301K | 14.1% | 3 |
| May 2026 | Spreads | 368K | 16.7% | 2 |
| Jun 2026 | Spreads | 301K | 11.8% | 3 |
| Jul 2026 | Spreads | 246K | 12.8% | 4 |
| Aug 2026 | Spreads | 301K | 14.1% | 3 |
| Sep 2026 | Spreads | — | — | — |

## How is Lotus measured?

Brandwave collects information about searches that people make online using Lotus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lotus cars”

## Which spreads compete with Lotus?

- [Nutella](/demand/global-en/brands/nutella): Head-to-head: /demand/global-en/compare/lotus-vs-nutella
- [Vegemite](/demand/global-en/brands/vegemite): Head-to-head: /demand/global-en/compare/lotus-vs-vegemite
- [Marmite](/demand/global-en/brands/marmite): Head-to-head: /demand/global-en/compare/lotus-vs-marmite
- [Peanut Butter & Co](/demand/global-en/brands/peanut-butter-and-co): Head-to-head: /demand/global-en/compare/lotus-vs-peanut-butter-and-co
- [Bonne Maman](/demand/global-en/brands/bonne-maman): Head-to-head: /demand/global-en/compare/bonne-maman-vs-lotus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lotus: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lotus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lotus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.