--- title: "Lotus Biscoff: search popularity worldwide" description: "A Belgian caramelised biscuit brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lotus-biscoff" publisher: "Brandwave" --- # Lotus Biscoff: search popularity worldwide A Belgian caramelised biscuit brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lotus Biscoff - **Owned by**: Lotus Bakeries - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cookie brands**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cookie brands | 6 | 2.9% | 165K | | Biscuit brands | 4 | 3.5% | 165K | - [Cookie brands](/demand/global-en/categories/cookie-brands) - [Biscuit brands](/demand/global-en/categories/biscuit-brands) ## Top cookie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lotus Biscoff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lotus Biscoff is the sixth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pepperidge Farm | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Tate's Bake Shop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Oreo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Chips Ahoy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Levain Bakery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lotus Biscoff | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Famous Amos | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Keebler | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Walkers | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fox's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tim Tam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookie brands - Asked ChatGPT "Which cookie brand should I buy?": 1. Tate's Bake Shop, 2. Pepperidge Farm, 3. Chips Ahoy - Asked ChatGPT "What are the best cookie brands?": 1. Levain Bakery, 2. Pepperidge Farm, 3. Tate's Bake Shop, 4. Oreo, 5. Famous Amos, 6. Walkers, 7. Chips Ahoy, 8. Keebler - Asked ChatGPT "What's the best cookie brand for snacking?": 1. Pepperidge Farm, 2. Chips Ahoy, 3. Oreo, 4. Lotus Biscoff, 5. Tate's Bake Shop - Searched Google, AI Overview "chocolate chip cookies": 1. Chips Ahoy - Searched Google, AI Overview "cookie brands": 1. Oreo, 2. Keebler, 3. Lotus Biscoff, 4. Famous Amos, 5. Tate's Bake Shop, 6. Levain Bakery, 7. Chips Ahoy Not named in any answer: Fox's and Tim Tam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Lotus Biscoff changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lotus Biscoff worldwide fell from 201K to 165K. - Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among cookie brands worldwide peaked at 5.7% in January 2026 and was lowest at 2.6% in June 2026. - Across the 12 months ending September 2026, Lotus Biscoff fell from 4th to 6th among cookie brands worldwide. - Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among biscuit brands worldwide peaked at 6.6% in December 2025 and was lowest at 3.1% in June 2026. ## How did search popularity change for cookie brands worldwide in September 2026? - Levain Bakery’s share of searches among cookie brands worldwide has gained ground for 3 months in a row, from 8.7% to 12% in September 2026. - In September 2026, Walkers rose from 10th to 9th among cookie brands worldwide. - In September 2026, Keebler fell from 9th to 10th among cookie brands worldwide. - Estimated monthly branded searches for Tim Tam worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026. - Estimated monthly branded searches for Pepperidge Farm worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for Fox's worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## How did search popularity change for biscuit brands worldwide in September 2026? - Estimated monthly branded searches for Nairn's worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026. - Estimated monthly branded searches for Huntley & Palmers worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Cookie Time worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for McVitie's worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for Fox's worldwide fell 18.2% over 12 measured months, from 4.1M to 3.4M in September 2026. - Estimated monthly branded searches for Arnott's worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cookie brands | 201K | 3.1% | 4 | | Nov 2025 | Cookie brands | 246K | 3.9% | 4 | | Dec 2025 | Cookie brands | 368K | 5.5% | 4 | | Jan 2026 | Cookie brands | 368K | 5.7% | 4 | | Feb 2026 | Cookie brands | 246K | 4% | 4 | | Mar 2026 | Cookie brands | 246K | 3.8% | 4 | | Apr 2026 | Cookie brands | 201K | 3.2% | 4 | | May 2026 | Cookie brands | 201K | 3.2% | 4 | | Jun 2026 | Cookie brands | 165K | 2.6% | 6 | | Jul 2026 | Cookie brands | 165K | 2.7% | 6 | | Aug 2026 | Cookie brands | 165K | 2.9% | 6 | | Sep 2026 | Cookie brands | 165K | 2.9% | 6 | | Oct 2025 | Biscuit brands | 201K | 3.7% | 4 | | Nov 2025 | Biscuit brands | 246K | 4.5% | 4 | | Dec 2025 | Biscuit brands | 368K | 6.6% | 3 | | Jan 2026 | Biscuit brands | 368K | 6.5% | 3 | | Feb 2026 | Biscuit brands | 246K | 4.6% | 3 | | Mar 2026 | Biscuit brands | 246K | 4.5% | 3 | | Apr 2026 | Biscuit brands | 201K | 3.7% | 3 | | May 2026 | Biscuit brands | 201K | 3.7% | 3 | | Jun 2026 | Biscuit brands | 165K | 3.1% | 4 | | Jul 2026 | Biscuit brands | 165K | 3.1% | 4 | | Aug 2026 | Biscuit brands | 165K | 3.5% | 4 | | Sep 2026 | Biscuit brands | 165K | 3.5% | 4 | ## How are Lotus Biscoff’s branded searches counted? Brandwave collects information about searches that people make online using Lotus Biscoff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lotus biscoff” ## Which cookie brands compete with Lotus Biscoff? - [Fox's](/demand/global-en/brands/foxs) - [Oreo](/demand/global-en/brands/oreo) - [Levain Bakery](/demand/global-en/brands/levain-bakery): Head-to-head: /demand/global-en/compare/levain-bakery-vs-lotus-biscoff - [Tim Tam](/demand/global-en/brands/tim-tam): Head-to-head: /demand/global-en/compare/lotus-biscoff-vs-tim-tam - [Chips Ahoy](/demand/global-en/brands/chips-ahoy): Head-to-head: /demand/global-en/compare/chips-ahoy-vs-lotus-biscoff - [Famous Amos](/demand/global-en/brands/famous-amos): Head-to-head: /demand/global-en/compare/famous-amos-vs-lotus-biscoff - [Pepperidge Farm](/demand/global-en/brands/pepperidge-farm): Head-to-head: /demand/global-en/compare/lotus-biscoff-vs-pepperidge-farm - [Walkers](/demand/global-en/brands/walkers) - [Keebler](/demand/global-en/brands/keebler) - [Tate's Bake Shop](/demand/global-en/brands/tates-bake-shop) ## Who owns Lotus Biscoff? Lotus Biscoff is owned by Lotus Bakeries. Brandwave does not track any other brands owned by Lotus Bakeries. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Lotus Biscoff? Lotus Biscoff is owned by Lotus Bakeries. Brandwave does not track any other brands owned by Lotus Bakeries. ## Cite this page Brandwave. "Lotus Biscoff: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lotus-biscoff This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lotus-biscoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.