---
title: "Lost: search popularity and Share of Search worldwide"
description: "Lost is a surfboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lost"
publisher: "Brandwave"
---

# Lost: search popularity and Share of Search worldwide

Lost is a surfboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lost
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among surfboard brands**: 84.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Surfboard brands | 1 | 84.8% | 1.2M |

- [Surfboard brands](/demand/global-en/categories/surfboard-brands)

## How has branded search demand for Lost changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lost worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide decreased from 85.9% to 84.8%.
- Across the 11 months ending August 2026, Lost’s estimated Share of Search among surfboard brands worldwide peaked at 87.5% in July 2026 and was lowest at 81.8% in November 2025.

## How did search popularity change for surfboard brands worldwide in August 2026?

- In August 2026, Channel Islands gained estimated Share of Search among surfboard brands worldwide, from 6.4% to 7.6%.
- In August 2026, DHD gained estimated Share of Search among surfboard brands worldwide, from 5.3% to 6.3%.
- In August 2026, Lost lost estimated Share of Search among surfboard brands worldwide, from 87.5% to 84.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Surfboard brands | 1.2M | 85.9% | 1 |
| Nov 2025 | Surfboard brands | 1.2M | 81.8% | 1 |
| Dec 2025 | Surfboard brands | 1.2M | 85% | 1 |
| Jan 2026 | Surfboard brands | 1.5M | 86.4% | 1 |
| Feb 2026 | Surfboard brands | 1.2M | 86% | 1 |
| Mar 2026 | Surfboard brands | 1.2M | 83.4% | 1 |
| Apr 2026 | Surfboard brands | 1.5M | 86% | 1 |
| May 2026 | Surfboard brands | 1.8M | 87.3% | 1 |
| Jun 2026 | Surfboard brands | 1.5M | 87.4% | 1 |
| Jul 2026 | Surfboard brands | 1.5M | 87.5% | 1 |
| Aug 2026 | Surfboard brands | 1.2M | 84.8% | 1 |
| Sep 2026 | Surfboard brands | — | — | — |

## How is Lost measured?

Brandwave collects information about searches that people make online using Lost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lost”

## Which surfboard brands compete with Lost?

- [Channel Islands](/demand/global-en/brands/channel-islands): Head-to-head: /demand/global-en/compare/channel-islands-vs-lost
- [DHD](/demand/global-en/brands/dhd): Head-to-head: /demand/global-en/compare/dhd-vs-lost
- [Firewire](/demand/global-en/brands/firewire-surfboards): Head-to-head: /demand/global-en/compare/firewire-surfboards-vs-lost
- [Pyzel](/demand/global-en/brands/pyzel): Head-to-head: /demand/global-en/compare/lost-vs-pyzel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lost: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lost

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.