--- title: "L'Oréal Paris: search popularity worldwide" description: "L'Oréal Paris is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/loreal-paris" publisher: "Brandwave" --- # L'Oréal Paris: search popularity worldwide L'Oréal Paris is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: L'Oréal Paris - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among makeup and cosmetics brands**: 4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Makeup and cosmetics brands | 8 | 4% | 301K | - [Makeup and cosmetics brands](/demand/global-en/categories/makeup-brands) ## How has branded search demand for L'Oréal Paris changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for L'Oréal Paris worldwide held steady at 301K. - Across the 12 months ending September 2026, L'Oréal Paris’ estimated Share of Search among makeup and cosmetics brands worldwide increased from 3.1% to 4%. - Across the 12 months ending September 2026, L'Oréal Paris’ estimated Share of Search among makeup and cosmetics brands worldwide peaked at 4% in September 2026 and was lowest at 1.8% in November 2025. - Across the 12 months ending September 2026, L'Oréal Paris rose from 11th to 8th among makeup and cosmetics brands worldwide. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - In September 2026, L'Oréal Paris overtook Bobbi Brown to rank 8th among makeup and cosmetics brands worldwide, with 4% estimated Share of Search. - In September 2026, Hourglass gained estimated Share of Search among makeup and cosmetics brands worldwide, from 3.4% to 5.8%. - In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 11% to 8.9%. - Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 5.4% to 2.2% in September 2026. - Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 12.1% to 10.9% in September 2026. - Maybelline’s estimated Share of Search among makeup and cosmetics brands worldwide has lost ground for 3 months in a row, from 12.1% to 10.9% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makeup and cosmetics brands | 301K | 3.1% | 11 | | Nov 2025 | Makeup and cosmetics brands | 301K | 1.8% | 14 | | Dec 2025 | Makeup and cosmetics brands | 301K | 2.6% | 12 | | Jan 2026 | Makeup and cosmetics brands | 368K | 3.8% | 9 | | Feb 2026 | Makeup and cosmetics brands | 246K | 3.1% | 10 | | Mar 2026 | Makeup and cosmetics brands | 301K | 3.6% | 8 | | Apr 2026 | Makeup and cosmetics brands | 246K | 3.3% | 9 | | May 2026 | Makeup and cosmetics brands | 246K | 3.1% | 10 | | Jun 2026 | Makeup and cosmetics brands | 246K | 3.6% | 9 | | Jul 2026 | Makeup and cosmetics brands | 246K | 3.3% | 9 | | Aug 2026 | Makeup and cosmetics brands | 246K | 3.3% | 9 | | Sep 2026 | Makeup and cosmetics brands | 301K | 4% | 8 | ## How is L'Oréal Paris measured? Brandwave collects information about searches that people make online using L'Oréal Paris’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “loralparis” ## Which makeup and cosmetics brands compete with L'Oréal Paris? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury) - [Estée Lauder](/demand/global-en/brands/estee-lauder) - [Maybelline](/demand/global-en/brands/maybelline) - [Huda Beauty](/demand/global-en/brands/huda-beauty) - [Rare Beauty](/demand/global-en/brands/rare-beauty): Head-to-head: /demand/global-en/compare/loreal-paris-vs-rare-beauty - [Fenty Beauty](/demand/global-en/brands/fenty-beauty): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-loreal-paris - [Hourglass](/demand/global-en/brands/hourglass): Head-to-head: /demand/global-en/compare/hourglass-vs-loreal-paris - [Bobbi Brown](/demand/global-en/brands/bobbi-brown): Head-to-head: /demand/global-en/compare/bobbi-brown-vs-loreal-paris - [Makeup by Mario](/demand/global-en/brands/makeup-by-mario): Head-to-head: /demand/global-en/compare/loreal-paris-vs-makeup-by-mario - [Tarte](/demand/global-en/brands/tarte) - [ColourPop](/demand/global-en/brands/colourpop) - [Revlon](/demand/global-en/brands/revlon) - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics) - [Kylie Cosmetics](/demand/global-en/brands/kylie-cosmetics) - [Too Faced](/demand/global-en/brands/too-faced) - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup) - [Kosas](/demand/global-en/brands/kosas) - [MAC](/demand/global-en/brands/mac-cosmetics) - [Milk Makeup](/demand/global-en/brands/milk-makeup) - [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics) - [CoverGirl](/demand/global-en/brands/covergirl) - [Rimmel](/demand/global-en/brands/rimmel) - [Revolution Beauty](/demand/global-en/brands/revolution-beauty) - [Essence](/demand/global-en/brands/essence-makeup) - [Morphe](/demand/global-en/brands/morphe) - [NARS](/demand/global-en/brands/nars-cosmetics) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "L'Oréal Paris: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/loreal-paris This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/loreal-paris. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.