---
title: "Loom: search popularity and Share of Search worldwide"
description: "Loom provides tools to record screens and share explanatory videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/loom"
publisher: "Brandwave"
---

# Loom: search popularity and Share of Search worldwide

Loom provides tools to record screens and share explanatory videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Loom
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among screen recording tools**: 33.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Screen recording tools | 1 | 33.8% | 152K |

- [Screen recording tools](/demand/global-en/categories/screen-recording-tools)

## How has branded search demand for Loom changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Loom worldwide rose from 134K to 152K.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide increased from 30.5% to 33.8%.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide peaked at 44.1% in July 2026 and was lowest at 30.5% in October 2025.
- Across the 11 months ending August 2026, Loom rose from 2nd to 1st among screen recording tools worldwide.

## How did search popularity change for screen recording tools worldwide in August 2026?

- In August 2026, ScreenPal gained estimated Share of Search among screen recording tools worldwide, from 15.7% to 20.4%.
- In August 2026, Screencastify gained estimated Share of Search among screen recording tools worldwide, from 11% to 14.1%.
- In August 2026, Zight gained estimated Share of Search among screen recording tools worldwide, from 28.5% to 30.9%.
- In August 2026, Loom lost estimated Share of Search among screen recording tools worldwide, from 44.1% to 33.8%.
- Estimated monthly branded searches for Tella worldwide rose 43% over 11 measured months, from 2.5K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Screen recording tools | 134K | 30.5% | 2 |
| Nov 2025 | Screen recording tools | 135K | 32.3% | 1 |
| Dec 2025 | Screen recording tools | 160K | 37% | 1 |
| Jan 2026 | Screen recording tools | 196K | 38.2% | 1 |
| Feb 2026 | Screen recording tools | 177K | 36.4% | 1 |
| Mar 2026 | Screen recording tools | 265K | 38.2% | 1 |
| Apr 2026 | Screen recording tools | 265K | 37.9% | 1 |
| May 2026 | Screen recording tools | 216K | 33.9% | 1 |
| Jun 2026 | Screen recording tools | 214K | 41% | 1 |
| Jul 2026 | Screen recording tools | 214K | 44.1% | 1 |
| Aug 2026 | Screen recording tools | 152K | 33.8% | 1 |
| Sep 2026 | Screen recording tools | — | — | — |

## How is Loom measured?

Brandwave collects information about searches that people make online using Loom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “loom com”
- “loom screen recorder”
- “loom screen recording”
- “loom video”

## Which screen recording tools compete with Loom?

- [Zight](/demand/global-en/brands/zight): Head-to-head: /demand/global-en/compare/loom-vs-zight
- [ScreenPal](/demand/global-en/brands/screenpal): Head-to-head: /demand/global-en/compare/loom-vs-screenpal
- [Screencastify](/demand/global-en/brands/screencastify): Head-to-head: /demand/global-en/compare/loom-vs-screencastify
- [Tella](/demand/global-en/brands/tella): Head-to-head: /demand/global-en/compare/loom-vs-tella

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Loom: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/loom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/loom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.