--- title: "Longchamp: search popularity worldwide" description: "A French leather goods house known for its Le Pliage handbags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/longchamp" publisher: "Brandwave" --- # Longchamp: search popularity worldwide A French leather goods house known for its Le Pliage handbags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Longchamp - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among handbag brands**: 15.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Handbag brands | 2 | 15.5% | 3.4M | | Crossbody purse brands | 1 | 30.8% | 3.4M | - [Handbag brands](/demand/global-en/categories/handbag-brands) - [Crossbody purse brands](/demand/global-en/categories/crossbody-purse-brands) ## Top handbag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Longchamp appeared in all five answers. Longchamp is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coach | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Longchamp | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Polène | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Louis Vuitton | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kate Spade | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Michael Kors | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handbag brands - Asked ChatGPT "Which handbag brand should I buy?": 1. Coach, 2. Polène, 3. Longchamp - Asked ChatGPT "What are the best handbag brands?": 1. Kate Spade, 2. Louis Vuitton, 3. Coach, 4. Polène, 5. Longchamp - Asked ChatGPT "What's the best handbag brand for everyday carry?": 1. Longchamp, 2. Coach - Searched Google, AI Overview "handbag brands": 1. Coach, 2. Longchamp, 3. Polène, 4. Michael Kors, 5. Louis Vuitton - Searched Google, AI Overview "handbag for work": 1. Longchamp Not named in any answer: Gucci. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Longchamp changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Longchamp worldwide rose from 2.7M to 3.4M. - Across the 12 months ending September 2026, Longchamp’s share of searches among handbag brands worldwide increased from 12.7% to 15.5%. - Across the 12 months ending September 2026, Longchamp’s share of searches among handbag brands worldwide peaked at 17.3% in August 2026 and was lowest at 10.3% in November 2025. - Across the 12 months ending September 2026, Longchamp rose from 3rd to 2nd among handbag brands worldwide. - Across the 12 months ending September 2026, Longchamp’s share of searches among crossbody purse brands worldwide increased from 28.6% to 30.8%. - Across the 12 months ending September 2026, Longchamp’s share of searches among crossbody purse brands worldwide peaked at 31.3% in August 2026 and was lowest at 20% in November 2025. ## How did search popularity change for handbag brands worldwide in September 2026? - In September 2026, Louis Vuitton gained share of searches among handbag brands worldwide, from 36.8% to 40.3%. - In September 2026, Gucci gained share of searches among handbag brands worldwide, from 11.6% to 12.7%. - In September 2026, Longchamp lost share of searches among handbag brands worldwide, from 17.3% to 15.5%. - In September 2026, Coach lost share of searches among handbag brands worldwide, from 14.2% to 12.7%. - In September 2026, Michael Kors lost share of searches among handbag brands worldwide, from 11.6% to 10.4%. - Estimated monthly branded searches for Polène worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## How did search popularity change for crossbody purse brands worldwide in September 2026? - In September 2026, Kate Spade gained share of searches among crossbody purse brands worldwide, from 7.7% to 9.2%. - In September 2026, Longchamp lost share of searches among crossbody purse brands worldwide, from 31.3% to 30.8%. - Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 17.2% to 13.8% in September 2026. - Estimated monthly branded searches for Coach worldwide rose 49.7% over 12 measured months, from 1.8M to 2.7M in September 2026. - Estimated monthly branded searches for Baggallini worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. - Estimated monthly branded searches for Michael Kors worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Handbag brands | 2.7M | 12.7% | 3 | | Nov 2025 | Handbag brands | 2.7M | 10.3% | 5 | | Dec 2025 | Handbag brands | 3.4M | 10.9% | 5 | | Jan 2026 | Handbag brands | 2.7M | 10.8% | 5 | | Feb 2026 | Handbag brands | 2.2M | 11.1% | 4 | | Mar 2026 | Handbag brands | 2.7M | 12.8% | 3 | | Apr 2026 | Handbag brands | 2.2M | 10.7% | 4 | | May 2026 | Handbag brands | 2.7M | 12.7% | 3 | | Jun 2026 | Handbag brands | 2.7M | 13.2% | 4 | | Jul 2026 | Handbag brands | 3.4M | 15.2% | 2 | | Aug 2026 | Handbag brands | 4.1M | 17.3% | 2 | | Sep 2026 | Handbag brands | 3.4M | 15.5% | 2 | | Oct 2025 | Crossbody purse brands | 2.7M | 28.6% | 1 | | Nov 2025 | Crossbody purse brands | 2.7M | 20% | 3 | | Dec 2025 | Crossbody purse brands | 3.4M | 22.5% | 3 | | Jan 2026 | Crossbody purse brands | 2.7M | 23.6% | 3 | | Feb 2026 | Crossbody purse brands | 2.2M | 24.2% | 2 | | Mar 2026 | Crossbody purse brands | 2.7M | 27.1% | 1 | | Apr 2026 | Crossbody purse brands | 2.2M | 23.3% | 2 | | May 2026 | Crossbody purse brands | 2.7M | 25.5% | 1 | | Jun 2026 | Crossbody purse brands | 2.7M | 25.8% | 2 | | Jul 2026 | Crossbody purse brands | 3.4M | 28.6% | 1 | | Aug 2026 | Crossbody purse brands | 4.1M | 31.3% | 1 | | Sep 2026 | Crossbody purse brands | 3.4M | 30.8% | 1 | ## How are Longchamp’s branded searches counted? Brandwave collects information about searches that people make online using Longchamp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “longchamp” ## Which handbag brands compete with Longchamp? - [Louis Vuitton](/demand/global-en/brands/louis-vuitton): Head-to-head: /demand/global-en/compare/longchamp-vs-louis-vuitton - [Coach](/demand/global-en/brands/coach): Head-to-head: /demand/global-en/compare/coach-vs-longchamp - [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-longchamp - [Michael Kors](/demand/global-en/brands/michael-kors): Head-to-head: /demand/global-en/compare/longchamp-vs-michael-kors - [Kate Spade](/demand/global-en/brands/kate-spade): Head-to-head: /demand/global-en/compare/kate-spade-vs-longchamp - [Polène](/demand/global-en/brands/polene) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Longchamp: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/longchamp This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/longchamp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.